I believe in moving the free line and use it in my business every day.
Now, I give away a lot of great content to my subscribers on my blog and they seem to love it. I get comments on my blog from people thanking me for sharing stuff. They seem to be very greatful for it. Which is great.
I noticed that people will read the content, thank me for it, love it, but not use it. It's a rare occasion where someone will actually take action on the content I give to them.
Since the content they receive is free, don't don't have anything invested into the content, except for the few minutes it took them to read it. So, since there is no monetary investment, they don't feel (subconsciously) that it is important to take action on the topic right away.
Another reason might be that feel that the content is not as good as it is when they have to pay for it so it must not work as well. In that case, why should they waste their time on it.
Make they pay for the content is one solution. But I want to know if you guys know how to make sure that your subscribers value your free content to a point that they take action on it and give YOU their feedback/testimonials.
- Give away content that people have previously paid for (show the sales letter)
- Add scarcity
- Add proof that the free content works