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What is the value of this sales funnel?

by murtuza
13 replies
I am planning to setup a sales funnel including approx. 32 products. Here's how the funnel looks like...

* 14 ebooks ranging from $37 to $97

* 5 audio video training packages ranging from $97 to $197

* 5 physical packages ranging from $497 to $997

* 1 coaching program priced $197 per month

* 2 membership sites ranging from $35-$47 per month

* 5 services ranging from $119 to $17,977

I will span out these products in my autoresponder system with 6 emails promoting one product in one week, wherein 32 products will be promoted for 32 weeks with follow up content emails and sales pitches.

All the products in the funnel will have upsell offers, products displayed on the thanks and confirm thanks page after the order page and backend products displayed on the order page.

It will also have a viral marketing system in place to attract leads like the tell a friend script to get friends to optin to squeeze page and also the viral pdf systems.

What if I get one lead in my sales funnel for $1, what can be my estimated return on investment with the above sales funnel in a time span of 32 weeks.

What if the conversion rates of all the products and the squeeze page is worst, how much ROI can I expect? $1 per lead will convert into how much.

Also what if the conversion rates for all the products and the squeeze page is moderate how much ROI can I expect from $1 per lead in a span of 32 weeks.

I am planning to put this in place and just wanted to know the views if someone has already put such a setup in place.

I just want the estimates and I have not tracked down most of the stuff, I have just started the testing process of the squeeze page which I feel is getting 35-40% conversion rate.

My second question is....

If I test out this system and approach JV partners or affiliates and I give them affiliate commission on the entire 32 product funnel ranging from 30-100% commissions, where they will have their own squeeze page, all the emails embedded with their own affiliate links for all 32 products and commisssions ranging from 30-100%.

What do you think will this be a motivating factor for JV and affiliates to promote their affiliate squeeze page and drag their leads into the funnel?

Is there anything more I can provide them to convince them to promote their affiliate squeeze page.

Also is there anything more I can do in the above funnel to boost the return on investment per lead?

Also I am planning to charge $37 to $67 licence fee from affiliates to setup such an affiliate funnel for them where they will have a completely ready made internet business? Do you think people will pay for affiliate access to such a funnel?

Thanks for all your opinions and ideas in advance.

Murtuza... :confused:
#funnel #internet business #internet marketing #sales
  • Profile picture of the author RefundHost
    Obviously one of use does not know what a "sales funnel" is.

    Maybe that person is "me".

    My understanding of "sales funnel" is

    A WIDE END OF THE FUNNEL:

    a WIDE REACHING OFFER
    of something that will appeal to many
    ( eg. a well-targeted FREE offer of content )
    in exchange for contact information
    to which you send more content and build a relationship
    as you draw them nearer to your first paid offer.

    THE SMALL END OF THE FUNNEL

    Once in the small end and satisfied with a paid offer
    you can sell them again and again.

    After they pay, they are no longer in the funnel, but "in the bottle".
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  • Profile picture of the author JohnMcCabe
    Originally Posted by murtuza View Post

    What if the conversion rates of all the products and the squeeze page is worst, how much ROI can I expect? $1 per lead will convert into how much.

    Thanks for all your opinions and ideas in advance.

    Murtuza... :confused:
    Murtuza, the worst conversion rates would be 0, which would give you a net loss of $1 on each lead. Without more information (which you may be hesitant to give out in public), there's no way to project an ROI.

    On top of that, you haven't really described a "sales funnel." You've described a product line.

    One thing you wrote did bother me a little, considering you are asking people to do a lot of math for you without sufficient information.

    You said you felt that your conversion on your squeeze was 35-40%. Friend, if you're going to start crunching numbers, you should know your conversion rate.

    Once you decide on a proper funnel(s), just take it one step at a time and do the arithmetic.
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    • Profile picture of the author Bruce NewMedia
      Originally Posted by JohnMcCabe View Post

      On top of that, you haven't really described a "sales funnel." You've described a product line.
      Agree totally. You have only a list of widgets, not the structure of a funnel.

      Plus, I'm wondering if you have even tested the saleability of any of these products, as there are so many on your list? The initial front stuff needs to be tested, maybe modified, and even replaced, before you introduce all these other higher priced things, imo.
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    • Profile picture of the author murtuza
      Originally Posted by JohnMcCabe View Post

      Murtuza, the worst conversion rates would be 0, which would give you a net loss of $1 on each lead. Without more information (which you may be hesitant to give out in public), there's no way to project an ROI.

      On top of that, you haven't really described a "sales funnel." You've described a product line.

      One thing you wrote did bother me a little, considering you are asking people to do a lot of math for you without sufficient information.

      You said you felt that your conversion on your squeeze was 35-40%. Friend, if you're going to start crunching numbers, you should know your conversion rate.

      Once you decide on a proper funnel(s), just take it one step at a time and do the arithmetic.
      Thanks for your answer. Maybe I termed it wrong, a product funnel with a sales funnel. However I have few of the products tested in the product line. I had a product line before including 8 products out of this 32 products and made over 20k with them. However I got lazy and had a huge gap in the middle as I got side tracked with lot many things. I got a conversion rate of around 1% for these 7 products but did not track proper stats for them. However you're right, based on my initial testing I can crunch down some numbers. Anyways thanks for your answer...
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    • Profile picture of the author murtuza
      Originally Posted by JohnMcCabe View Post

      On top of that, you haven't really described a "sales funnel." You've described a product line.
      However I don't know the exact definition of the terms just the concept, then what you exactly mean by a sales funnel if what I have described is just a product line?
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  • Profile picture of the author AdwordsMogul
    Here is what you need to look at.

    If you developed these products as a natural progression, resulting from feedback on previous purchases, etc. then you'd be in a better position.

    If you just created a catalog, all at once, you are in big trouble.
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    • Profile picture of the author murtuza
      Originally Posted by AdwordsMogul View Post

      Here is what you need to look at.

      If you developed these products as a natural progression, resulting from feedback on previous purchases, etc. then you'd be in a better position.

      If you just created a catalog, all at once, you are in big trouble.
      No, it's not just a list, the products are all ready. I have made over 20k from 8 products out of them but got lazy so stopped marketing them. Also remaining products are very high qualitly limited PLR licence I have grabbed from one of the top internet marketer for over $1000. That guy has sold over $700,000 of these products and decided to change his business model and get into high ticket coaching, so decided to sell of his existing product funnel to limited people. He is my mentor. So all these products are tested to sell, now how I market them will make the difference. Thanks for your reply...
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      Want to know my true story & how I got started with my internet business? What kind of problems I faced to get started & how I finally cracked the internet code? I have also prepared a 30 day blueprint for you to get started. No signup is required, just rush in to check out pure content ==> how to start an online business - And yeah, if you like what you read don't forget to 'like' & 'tweet' it. All the best :0)

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  • Profile picture of the author tylerdrun
    You already have 32 weeks of content planned out... That's good. But there's only one thing that will guarantee a better return on investment: Testing.

    The cold truth is you can only find out what works best through testing... I don't think there's any other better way.

    So stop theorizing and intellectualizing about whether if it's going to work out or not. Create at least two or three versions of whatever it is you are doing.

    Are you sure that your customer's are going to stay if you keep pitching them with a new product once every week? I wouldn't be so sure.

    Most of the affiliates won't pay the license fee for such a funnel... That's the case in the IM niche. But you could think in terms of reselling.

    I think reselling would be the better word and you could charge them to be able to resell their products through their website using the sales funnel.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by murtuza View Post

      However I don't know the exact definition of the terms just the concept, then what you exactly mean by a sales funnel if what I have described is just a product line?
      A product line is what you laid out in your initial post. You have a list of products at different price points, but no hint of how they are related or in what order you intend to promote them.

      A sales funnel includes that information. A sales funnel got that name by comparing it's 'shape' to a mechanical funnel. For example:

      At the wide end of the funnel, you have your first entry-level product. You expose all of your leads to the open end of the funnel. Some will buy, some will not. The wide end of the funnel is meant to separate the buyers from the non-buyers.

      At the next, narrower level in the funnel, you offer the buyers of your entry level product another related product. Probably more expensive, also more advanced or in-depth. Again, some will buy, some will not.

      Keep going, each time offering the buyers another, usually more expensive product until you run out of products to offer. At the narrowest end of the funnel, you will have only people who have purchased everything you have offered.

      A typical progression might be:

      > A $37 entry level report
      > A $97 advanced manual or video series
      > A $97 per month group coaching program
      > A $2500 live seminar
      > A $1000 per month private coaching program

      You can also set up multiple funnels. Rather than 'wasting' leads that don't buy from your initial funnel, you can try to move them into other funnels.

      Does that make sense?
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      • Profile picture of the author murtuza
        Originally Posted by JohnMcCabe View Post

        A product line is what you laid out in your initial post. You have a list of products at different price points, but no hint of how they are related or in what order you intend to promote them.

        A sales funnel includes that information. A sales funnel got that name by comparing it's 'shape' to a mechanical funnel. For example:

        At the wide end of the funnel, you have your first entry-level product. You expose all of your leads to the open end of the funnel. Some will buy, some will not. The wide end of the funnel is meant to separate the buyers from the non-buyers.

        At the next, narrower level in the funnel, you offer the buyers of your entry level product another related product. Probably more expensive, also more advanced or in-depth. Again, some will buy, some will not.

        Keep going, each time offering the buyers another, usually more expensive product until you run out of products to offer. At the narrowest end of the funnel, you will have only people who have purchased everything you have offered.

        A typical progression might be:

        > A $37 entry level report
        > A $97 advanced manual or video series
        > A $97 per month group coaching program
        > A $2500 live seminar
        > A $1000 per month private coaching program

        You can also set up multiple funnels. Rather than 'wasting' leads that don't buy from your initial funnel, you can try to move them into other funnels.

        Does that make sense?
        Thanks for the explaination. This is exactly what I will be doing but a bit in a different way.

        What I am planning is to have one follow up email sequence where I am loading all the products that will get promoted in a span of 32 weeks.

        Then for every product I will be creating a seperate funnel as you have mentioned.

        The reason for doing this is that if I have only one funnel in place and if anyone does not purchase the entry level product he will never get exposed to the high ticket packages and coaching program.

        So instead I thought about having 32 funnels in place and then get people into any funnel they like and from there on I can have a mix of content and sales pitches to promote higher end products.

        Thanks for the post...
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        Want to know my true story & how I got started with my internet business? What kind of problems I faced to get started & how I finally cracked the internet code? I have also prepared a 30 day blueprint for you to get started. No signup is required, just rush in to check out pure content ==> how to start an online business - And yeah, if you like what you read don't forget to 'like' & 'tweet' it. All the best :0)

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    • Profile picture of the author murtuza
      Originally Posted by tylerdrun View Post

      You already have 32 weeks of content planned out... That's good. But there's only one thing that will guarantee a better return on investment: Testing.

      The cold truth is you can only find out what works best through testing... I don't think there's any other better way.

      So stop theorizing and intellectualizing about whether if it's going to work out or not. Create at least two or three versions of whatever it is you are doing.

      Are you sure that your customer's are going to stay if you keep pitching them with a new product once every week? I wouldn't be so sure.

      Most of the affiliates won't pay the license fee for such a funnel... That's the case in the IM niche. But you could think in terms of reselling.

      I think reselling would be the better word and you could charge them to be able to resell their products through their website using the sales funnel.
      Thanks for posting. That's right, I am in the verge of testing every nut and bolt of the entire system. I am also confident that the system will work due to the previous success of the products even through they were on different sites. Every week even though I will pitch one product it will be packed with 3 content emails and 3 sales pitches per product so I guess 50/50 ratio of content V/S sales pitch should be a good balance. Thanks once again...
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      Want to know my true story & how I got started with my internet business? What kind of problems I faced to get started & how I finally cracked the internet code? I have also prepared a 30 day blueprint for you to get started. No signup is required, just rush in to check out pure content ==> how to start an online business - And yeah, if you like what you read don't forget to 'like' & 'tweet' it. All the best :0)

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  • Profile picture of the author E. Brian Rose


    A sales funnel is to your fat bank account as a beer funnel is to your chances of getting laid. Both get you there in a quicker, more efficient way than the more traditional paths.
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    Founder of JVZoo. All around good guy :)

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    • Profile picture of the author murtuza
      Originally Posted by E. Brian Rose View Post


      A sales funnel is to your fat bank account as a beer funnel is to your chances of getting laid. Both get you there in a quicker, more efficient way than the more traditional paths.
      Nice said, thanks for posting...
      Signature

      Want to know my true story & how I got started with my internet business? What kind of problems I faced to get started & how I finally cracked the internet code? I have also prepared a 30 day blueprint for you to get started. No signup is required, just rush in to check out pure content ==> how to start an online business - And yeah, if you like what you read don't forget to 'like' & 'tweet' it. All the best :0)

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