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Okay something must be wrong with my clickbank campaign

by ProSiteBuilder
14 replies
Hey guys

Just thought id spend a few minutes this afternoon venting my disappointment.

Iv been running a PPC campaign to sell affiliate products from clickbank.

Most of my ads read

Buy now only $49
Unbiased revealing review

After 609 clicks - 200 hops and 81 order form impressions and no sales.

Something seems very wrong. If someone clicks an ad that states "Buy now" with the price, they click through my review page, click through the sales page and end up on the order form it would seem logical that they would buy :confused:.

Im so disappointed by this I'm very close to just giving up on affiliate marketing all together, at least this way anyway. If I cant convert ridiculously targeted traffic like this I dont think I have any chance at all in affiliate marketing. I also owe Google adwords a bit of money now as well.

/end rant

I hope all you other guys are succeeding but it just seems impossible.
#campaign #clickbank #wrong
  • Profile picture of the author JohnMcCabe
    Karim, from what you describe, there's something on the order form that's causing people to bail out. Start there.

    Follow your own link from your review to the sales page. Click the BUY button.

    Check to make sure your affiliate ID is still shown at the bottom of the page. It's not unheard of for sellers to 'lose' the affiliate code at this point, either through poorly coded buttons or deliberate intent.

    Next, look to see if there is something there that would turn you off if you were a buyer coming from your review.

    From your still fairly small sample, you are converting well on the things you can control. It may not be the campaign, it may be the product.

    It's hard to tell you to keep an eye on things until you have a bigger sample when each click costs you out of pocket, but if everything checks out and you have the budget, you might want to run until you have 1,000 hops. That will give you a more valid sample statistically.

    Hope this helps...
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    • Profile picture of the author ProSiteBuilder
      Thanks for your help John!

      I did what you suggested and it all seems to check out. Aren't all clickbank order forms the same? Well apart from the header?

      One thing that did occur to me though is the price I have mentioned is the price advertised by the vender, however when you arrive at the order page you must pay this amount + VAT. Could this be the reason people are leaving?

      I think if I had committed to purchase a $49 product made my way to the order form page only to find out it was actually $59 it may be enough of an incentive to make me abandon the purchase altogether.

      Problem is if the prospect has been pre-sold on the notion of the product as $49 and then I advertise it as $59 it may turn off alot of people before they even arive at my review sites.

      I guess all I can do is test it and see how it goes. To save a bit of cash in the short term iv changed my ads from

      Buy now only $49
      Unbiased revealing review

      to

      Buy now only $58.80
      Visit here to purchase

      if I can get 200 hops from that ad and still no sales then I will give up.
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      • Profile picture of the author Juan L Costa
        Originally Posted by Karim1234 View Post

        Thanks for your help John!

        I did what you suggested and it all seems to check out. Aren't all clickbank order forms the same? Well apart from the header?

        One thing that did occur to me though is the price I have mentioned is the price advertised by the vender, however when you arrive at the order page you must pay this amount + VAT. Could this be the reason people are leaving?

        I think if I had committed to purchase a $49 product made my way to the order form page only to find out it was actually $59 it may be enough of an incentive to make me abandon the purchase altogether.

        Problem is if the prospect has been pre-sold on the notion of the product as $49 and then I advertise it as $59 it may turn off alot of people before they even arive at my review sites.

        I guess all I can do is test it and see how it goes. To save a bit of cash in the short term iv changed my ads from

        Buy now only $49
        Unbiased revealing review

        to

        Buy now only $58.80
        Visit here to purchase

        if I can get 200 hops from that ad and still no sales then I will give up.
        Yes that may be the reason, even if the difference is just $10 the buyer will feel like he was lied to.
        TIP: Try setting up a landing page to capture emails instead of just sending them to the direct link, that way you build a list at the same time you make commissions
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        • Profile picture of the author Alexa Smith
          Banned
          Have I misunderstood, Karim (always possible ) or are you sending your traffic directly from a Google AdWords ad to a hoplink?
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  • Profile picture of the author talfighel
    Karim,

    Send me the ad and affiliate page and let me see maybe I can help you out.

    PM me through this forum.

    Tal
    Signature

    ---> [URGENT] Here's How To Build Wealth With Gold And
    Silver And Earn Up To $7,000 Per Week!

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  • Profile picture of the author ProSiteBuilder
    talfighel - Iv sent you a PM thanks for the offer

    I thought about setting up a landing page for an optin. The way I was taught to build a list is to offer an incentive for the optin. However my review sites work by targeting a specific product that the reader has an interest in. What then would be my incentive?

    Would I

    1. Offer a guide to the product - best way to utilise the information/software
    2. Offer a guide related to the area the product is in. For example if the product was in the article marketing niche I would offer general article marketing advice and presell the product.
    3. Offer a combination of the first two options. A follow up series of general advice and a report specific to the product (or vice versa)

    Also with a landing page, would it be best to remove any direct links to the offer and focus entirley on the single point of action (the optin).

    Sorry for all the questions there's just so many options!
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  • Profile picture of the author nicholasb
    if it's in the make money online niche internet marketing especially if your not offering a powerful enough bonus people are probably just buying through their own affiliate link.
    Signature
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  • Profile picture of the author ProSiteBuilder
    No I wouldn't dream of doing that Alexa. Im sending adwords traffic to my own review site.

    I have seen some people doing this especially in the IM niche. It seems incredibly counter productive to me. If I type "product name review" into google, see an advert such as:

    product Name
    Read out incredible review
    Find out the secrets etc...

    I click the ad and then im sent directly to the offer page (which iv likely already seen) the first thing im going to do within 5 second is click back. I cant imagine this strategy is productive at all.

    It seems then that its a toss up between two strategies.

    1. Link to the offer on my review site and offer a high quality bonus for a purchase
    2. Setup a landing page, get an optin, and presell through a report/follow up series.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Karim1234 View Post

      No I wouldn't dream of doing that Alexa. Im sending adwords traffic to my own review site.
      That's alright, then. Apologies for the slur on you by asking!

      Please excuse the barrage of questions. Is it, in fact, in the IM or MMO "niches"? (It's just that if it is, Nicholas - above - quite probably has the answer?).

      Originally Posted by Karim1234 View Post

      It seems then that its a toss up between two strategies.

      1. Link to the offer on my review site and offer a high quality bonus for a purchase
      2. Setup a landing page, get an optin, and presell through a report/follow up series.
      Option one is certainly "optional" and can work well.

      Option two, for me, is 100% mandatory. I can't sell ClickBank products without opting people in and using an autoresponder. I don't understand how others (allegedly) manage to. Nor how they retain their customers in their sales funnel and sell them "other stuff" later (which is where a lot of the value is!).

      Please excuse my boring you with repetition (if you've seen me say this before) but ... however you look at it, selling ClickBank products steadily boils down to three main things ...

      (i) You have to select the products wisely: without getting this part right, it doesn't much matter what else you do;

      (ii) You have to pre-sell effectively to well-targeted traffic (you're doing this bit, I think? )

      (iii) You have to build a list and form relationships with the people on it, so that they'll buy on the strength of your recommendation. Without doing this, your conversion-rate will typically be somewhere between "very low indeed" and "non-existent". At least, mine always was.

      These things aren't optional: you really do need to do all three of them, otherwise you're probably chasing 10% (if that) of the possible money and ignoring the other 90%. So the emphasis, on your site, should be "getting the opt-in", not "selling the product". In my opinion.
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  • Profile picture of the author carloru
    There is probably something in your review that is turning clients off. You need to look into that.
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  • Profile picture of the author ProSiteBuilder
    Yes at the moment I'm exclusively targeting the IM niche. I had considered branching out and targeting other niches. The problem is I just can't get excited and build up the motivation to promote products in other niches. I love the IM world and I think that translates into my promotional efforts.

    But as time is going on I'm reconsidering this decision mainly for the reasons Nick suggested. That and serial refunders

    Okay I'm convinced building a list is the way to go. I was trying to short cut my way through I think. No more! (Thanks for the very helpful post Alexa)

    One thing I can't decide on (and if anyone has any input to this issue I will be eternally grateful) is most people referred to an IM product that end up at my review sites, are convinced

    They can earn $$$$$$$$ in x number of days.
    That the product will make life easy for them.
    That IM is a quick solution to their financial problems etc ....

    Now should I play along with this fantasy? Or should I be brutally honest and figuratively slap people upside the head. Let them know the amount of work and effort involved. The time required to see sustainable income. Essentially bring down a bowling ball of realism on their head.

    Some of the people Iv received comments from seem to be just completely lost and misled.

    Would this be a counterproductive pre-selling strategy? Would it be better to hype up the claims made by the product owner?

    It seems to be a balance between helpful realism and hype. I think I would receive respect for being brutally honest but it may hurt sales. On the other hand just hyping up a products claims without realistic criticism may cause prospects to lose respect and hurt sales. :confused:

    This is why I love the Warrior Forum. This morning I was down and ready to give up. After a few extremely helpful posts from you lovely people and I'm hyped up again, motivated and have a complete strategy to pursue.

    Guess the lesson here is don't give up when you fail just change your strategy a little.

    Thanks guys!
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  • Profile picture of the author Praveen Kumar
    I think this guy following the Direct Linking Method.

    Here is an advice for you :

    Direct linking is not effective for ClickBank Promotions instead create a Pre-sell page such as a Review page or a Bonus page for your decided product and send the traffic to your Pre-sell page and see the coversion roll-in as money in your pocket

    Thanks

    Praveen
    Signature
    Google Redirect Virus
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by ipraveen View Post

      I think this guy following the Direct Linking Method.
      Then you haven't read the thread, Praveen. Karim specified that he isn't direct linking.

      Originally Posted by Karim1234 View Post

      Yes at the moment I'm exclusively targeting the IM niche.
      Ah, it all makes sense. Nicholas (above) got it right, I think. You're targeting customers some/many of whom are themselves ClickBank affiliates, and they're not going to buy it through your affiliate-link when they can buy it through their own? Generating the customer is one thing: earning a commission on a sale resulting from doing so is another matter altogether. Case solved, I think? The "something" that was wrong here was "wrong niche/market", I strongly suspect.
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