Internet marketing and direct mail

1 replies
I have been studying Gary Halbert who was not a big fan of the internet not because it does not work but because his results offline are so much better.

I still do internet marketing but I have also added direct mail to my follow up I have to agree. The results I am getting online really suck when you compare then to direct mail is anyone else using direct mail?
#direct #internet #mail #marketing
  • Profile picture of the author myob
    It depends on the niche as well as perhaps dozens of other factors, but ignoring any marketing venue certainly could miss many otherwise highly qualified prospects. In most of my niches, more than 60% of sales originates from offline promotions.

    As a point of interest, Google does extensive marketing to businesses by direct mail. But, what the hell do they really know about anything to do with marketing other than SEO algorithms?
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