When Does "Marketing" Go Too Far? Your Views On This...
Was reading through on mu Iphone this morning and found a story about an Internet Marketer setting up a limited company as "Amy Winehouse Foundation LTD" and registering the domain as well.
This was all done on the 2nd August just days after the stars death.
The guy has nothing to do with the family and when asked about it he said:
""I'm not exploiting anything yet. I've just bought some domain names. Anybody could have. It only takes the click of a mouse. I'm not ashamed or embarrassed. Detach yourself from emotions and think business.""She's not the only Amy Winehouse in the world."
It then escalated to a Twitter row.
So what are your views on this?
When does simple marketing become heartless and just "business"?
If you have seen the Godfather you will recall the line that is said thousands of times:
"It is just business" - funny that in MY experience NOTHING is EVER just business.
Interested to hear your views.
You can read the full story here:
Internet squatter accused of hijacking Amy Winehouse Foundation web address | Information, Gadgets, Mobile Phones News & Reviews | News.com.au
Chris Jones
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