8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

What Bounce Rate Is The Norm For Sales Pages?

by tommygadget
6 replies
Hello,

I just setup real-time statistics on my blog flipping fool website. It is really addictive, I need to stay away from it My question is this: What is the normal percentage of people who jump right off the sales page without even reading it? Is it 5%, 50%, what have you observed. Oh, and if you aren't tracking these statistics, BIGGEST mistake you can make, really, trust me on this! Thanks everyone.

TomG.
#bounce #norm #pages #rate #sales
  • Profile picture of the author jaggyjay
    Tom,

    From a conversion perspective, there is no "normal". What you have to do is find out why people are leaving your site and then plug in the holes.

    For example, I have a 29% bounce rate on one of my high traffic sites. However, my average pageviews per visitor is 10.5 pages - which is fine for me. In my business model, more page views equals more money.

    Basically, you want your bounce rate as low as possible - and you want to keep getting it lower and lower until you're satisfied with your ROI.

    Strategies, I've used to decrease mine are:
    1) adding more relevant content to my site
    2) strategically placing "resolving" links to other content
    3) placing an opt-in form or "pop-up" in pages with high bounce rates
    4) adding more trust-building elements (ie: security seals, MBG, etc.)

    If people are leaving your site, you just need to find out why. Once you do, you can then do something about it.

    - Jay
    Signature
    {{ DiscussionBoard.errors[404644].message }}
  • Profile picture of the author Colin Evans
    Here's the Google Analytics definition of bounce rate:

    "Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page"

    A one page sales letter is going to have a high bounce rate.

    Blogs can also have a high bounce if the last 5 or 10 posts are full length and all appear on the front page.
    {{ DiscussionBoard.errors[405229].message }}
  • Profile picture of the author click2city
    my one site have bounce rate of 35% is it good
    {{ DiscussionBoard.errors[405241].message }}
  • Profile picture of the author jaggyjay
    Hey Colin,

    Thanks for pointing that out. It's a good point to remember especially if you have a one-page direct marketing type site.
    Signature
    {{ DiscussionBoard.errors[408279].message }}
    • Profile picture of the author Neil Morgan
      Very true.

      A one-page-only sales site with a fantastic conversion rate and bringing in a million dollars a year would have a bounce-rate of 100%.

      Bounce-rate is really only relevant for "sticky" content-based sites, earning money from advertising or affiliate sales where you want the visitor to stick around and view as many pages as possible.

      Even then, it could still be earning loads of money but have a high bounce-rate.

      Rather than focusing on bounce-rate, I'd be looking at the paths my visitors were taking through my site to work out if they were following the path I wanted them to follow.

      Cheers,

      Neil
      Signature

      Easy email marketing automation without moving your lists.

      {{ DiscussionBoard.errors[408319].message }}
  • Profile picture of the author indexphp
    Totally depends on the traffic source and the quality of the traffic hitting the page
    Signature
    www.TrafficPlusConversion.com
    {{ DiscussionBoard.errors[408352].message }}

Trending Topics