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Article Marketers - How to Create the Correct Article Title

by Allen Graves
7 replies
Warriors,

I have been seeing a growing trend lately in authors using incorrect English in their article titles.

First and foremost, your article title must be written in "title case." What this means is that each word in the title should be capitalized, with the exception of prepositions (at, by, of, upon, etc...) articles (a, an, the, etc...) or conjunctions (and, or, etc...), unless they are the first word of the title. Writing titles in improper title case is one of the two most common reasons why articles are declined by article directories. "How to Start a Business" would be acceptable while, "How To Start A Business" would not.

Look at the title of this thread. Notice the words are all capitalized except for 'to' and 'the'.

Here are a few other tips to help you submit a "correct" title:
  • Titles must be written in Title Case (see paragraph above).
  • Do not enclose your title within quotation marks.
  • Do not submit a title written in ALL CAPS.
  • Do not use special characters in your title (*, #, @, etc...)
  • Do not punctuate your title, titles do not end with a period. In special cases, hyphens, colons and question marks are acceptable.
  • Do not create an incredibly long title. Keep it as short as possible to achieve its goal.
  • Keep domain names and/or business names out of the title.
  • Never post an article with a part number (Part I, Part II, Part III, etc...) without submitting the previous part number.
  • Never use keyword-stuffed titles.
That should pretty much cover most of the problems with your article titles being the reason for declined articles at most article directories and authority websites.

Respectfully,
Allen Graves
#article #correct #create #marketers #title
  • Profile picture of the author jrsencio
    Thanks for sharing.
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  • Profile picture of the author Allen Graves
    You're welcome.

    I should also add that this list is not all-inclusive and does not take into account any of the individual directory rules.

    It should go without saying that if you are serious about your article marketing, that you should keep up with the individual rules and guidelines of each website you submit to.

    The good ones will send you an email when something changes, but most do not...they just throw up the generic "guidelines may change at any time, blah, blah..."

    Respectfully,
    Allen Graves
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  • Profile picture of the author yuyuan
    Thanks for sharing Allen. I guess this rule also applies when writing ad text for pay per click campaign. When the prepositions and conjunctions are not capitalized, the CTRs are usually better.
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  • Profile picture of the author bearly09
    Thanks for the post! I was actually having problems and your input will definately help me out!
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  • Profile picture of the author Pradeep Bhagwat
    Great information. I am going to implement it right now!
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  • Profile picture of the author Mary Gallivan
    Hi Allen

    Thanks for sharing this great information in an easy to understand way.

    Quite often I've read in books about writing an article title using 'title case' but that's as far as it goes. The writer doesn't expand or explain exactly what 'title case' is.

    Sometimes these things need to be explained just like you have done.

    Mary
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