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How frequent do you release content??

by fight_prof
10 replies
Hi everyone,

I'd like to hear everyone's general rules on releasing content onto your website.

Let's say you have 50 - 100 original articles on your niche, and you wanted to start a site or blog. For generating traffic, is it best to post all those articles right at the beginning, or do the search engines respond better if you do a few every couple days? Or does it not really matter?

Thanks in advance!
#content #frequent #release
  • Profile picture of the author Joanne Greco
    When I start a new blog, I usually post 5 articles at the beginning. After that I space them out 2-3 a week.
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  • Profile picture of the author blase40
    If it were me, I would use a Wordpress blog and utilize a plugin that allows you to schedule the posts out so you are posting around a post per day automatically. Posting them all right away will look unnatural to the search engines, and the fresh content posted frequently over a couple months will help train the bots to keep visiting your site.

    Good luck!
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    • Profile picture of the author dou9las
      Originally Posted by blase40 View Post

      If it were me, I would use a Wordpress blog and utilize a plugin that allows you to schedule the posts out so you are posting around a post per day automatically. Posting them all right away will look unnatural to the search engines, and the fresh content posted frequently over a couple months will help train the bots to keep visiting your site.

      Good luck!
      Totally agree, and being able to schedule them ahead of time is a great tool.

      Google and other SE's *love* freshly updated content. That doesn't necessarily translate to a hell of a lot of content and then nothing for a month. Idea being, google is looking for user generated content and interaction (blog posts including followup comments, forum posts, user generated reviews of products, etc.)

      Daily would be great, and so would weekly, but not much less frequent than that, in my opinion.

      One more thing: If you have that many articles ready to go, you may want to use some for content on the blog, and post others at quality article directories to generate relevant backlinks.

      Okay, one *more* thing: You mentioned "site or blog..." As you may have gleaned from this thread and others on WF, I think the consensus would vote for a blog (not a static site) hands down. Even if you were, for example, using it for a review "site" or even a consultancy "site". Reason being, you can use WordPress to format your blog with static pages (home, about us, resources, contact us) AND have an actual blog, all integrated into one site. I say this is better because, in my experience, blogs just seem to rank better and quicker than static sites do (again, because google loves fresh user content, what blogs were created to do.) The fact that they have all kinds of goodies like auto-ping features and auto-updating xml sitemaps built into them, the ability to generate clean (SEF, search engine friendly) urls, etc. helps to confirm why they get ranked so effectively.

      Also, if you do opt to do the above, and have important static content/pages in addition to blog posts, I recommend linking to your static content pages from your blog. It helps, just thought I would mention it.

      There is a reason (IMHO) that Aaron Wall (heavy hitting SEO guy, creator of SEOBook.com ) has the following, very simple statement in his signature at SEO Chat Forums:

      "I'm blogging this."

      My 3 cents...
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  • Profile picture of the author ADAMw3
    It depends on the niche... I post once a day on some of my blogs and others once every 3-4 days. My new one dedicated to IM I will post once a day.
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  • Profile picture of the author Ldimilo
    I normally post once a week per site once I have around 10 posts on the site....I personally don't see a point posting everyday. Plus the rest of the week, I do link building and other things to get ranked.
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  • Profile picture of the author fight_prof
    Thanks very much for the tips guys.

    dou9las.... thanks for those tips. I'm not fully sure on how to do the reviews. If I should just make them static pages, or make my reviews actual blog posts. I think I'm going with the latter but not fully decided yet.
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    • Profile picture of the author dou9las
      Originally Posted by fight_prof View Post

      Thanks very much for the tips guys.

      dou9las.... thanks for those tips. I'm not fully sure on how to do the reviews. If I should just make them static pages, or make my reviews actual blog posts. I think I'm going with the latter but not fully decided yet.
      No Problem Fight_Prof (do you do MMA?)

      BTW, not to be..."soliciting" but, if your so inclined, just to make me feel good, you could always hit the little "thanks" button next to my post...
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  • Profile picture of the author forous
    Post everyday for the first week. If you have a lot of articles and you can post 2 times a day that is even better for the 1st week.
    Then you can space it out 2 to 3 post a week.
    There are more people on their computer during week day and working hours so watch the time that you have the most visit and schedule your post at that time.
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  • Profile picture of the author freudianslip27
    Being able to queue posts is a real lifesaver. I think it all depends on what you are willing to crank out. I wouldn't suggest spacing them out any longer then a week, and ideally 3 a week sounds good.

    Fresh and regular content is definitely important.

    Matt
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  • Profile picture of the author Desmon G
    I try to add content every other day for the first month, and after that I think once a week is good.
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