Local Business thought just ran through my head

Corwinnx · 08-18-2008, 12:20 PM

Hi warriors,

I have been scarce around here the past few days due to a HEAVY writing schedule for a new line of products I'm creating using a system I've developed, but I digress....

One of the books I was writing was about product creation, and as I was writing this book, a thought came into my head about doing joint ventures with local businesses.

This then led to the thought of how to use this to approach them for their business, if you do any local IM servicing.

Basically, here's the skinny. Let's see you have a new chosen niche that you are going to start creating product for and promoting. Well one of the ways we create products is through JV's right?

So, when faced with a new niche, open up your yellow pages, and find a brick and mortar store in your back yard that sells items that complement whatever you are going to promote on your site. Tell them you have a website that services their market and would they mind a meeting with you to discuss their inventory/services, etc. Ask them for an interview where you can ask questions about their products and their customers, that you can record, audio, video, (have transcribed too,) and then if they have a site, tell them you will be sure you link to it and tell your customers about, that it will be mentioned in the video and the audio. And if he has a website, you'll be sure to link to it for him from your new niche site and offer to give him a free website analysis.

If he doesn't have a website, give him one.

Once you've built this relationship, now you can offer SEO services for his site, copywriting services for his site, traffic generation services for his site.. etc etc etc...

I am going back to finishing my books now, just wanted to share this tip while I was still thinking about it.

-Marcus

Jason Fladlien · 08-18-2008, 12:28 PM

a technique similar to this works great for public domain works. Let's say you got a public domain work on fitness. Well, to add to the offer, to make it better, you could throw in a series of teleseminar interviews.

To get those, just whip out your yellow page ads and find some personal trainers. Even better if you can shoot some videos with them. Total value enhancement for hardly any effort.

-Jason

giveusallfreedom · 08-18-2008, 12:33 PM

Marcus,

Sexy. I like it. My only question is wouldn't your customers be national as opposed to their customers being local. They may only get a few or none of your clients. I'd add that you educate them on the value of being an expert, and then offer to promote the interview in the local area. It will help you get more customers anyway and it will give them a clear benefit.

Corwinnx · 08-18-2008, 05:49 PM

Jason, I had thought of that too. *wink. I just saved that part for the book... but I guess the cat's out of the bag now and I'll just have to take it out.

giveusallfreedom, well, yes and no. Depending on what the niche is, there's always physical products and shipping. Wouldn't work for a furniture store, but then again, I wouldnt be selling couches over the Internet as a 'niche'.

Think you can't do a JV with the local pizza parlor just cause he's local and the web is world wide? Think again. He could collaborate with you on pizza recipes and even maybe make a video of how to make homemade pizza pie... complete with dough twirling sequence.

You just need to get a little creative to figure out how to take a local businesses business model and spin it for a world wide market.

-Marcus

Doug McIsaac · 08-18-2008, 07:05 PM

There are lots of examples of people generating local leads online. It's a good, solid business model that is only going to get stronger as the local Yellow Pages loses out to online search..

Doug

Kelvin Brown · 08-18-2008, 07:19 PM

As far as the furniture you can't ship, wrong. How did it get to you? Look at all the furniture sold on ebay. So, it could be done via dropshipping, etc.

Or if they don't want to be involved in shipping, they could produce a report on how to find_______ furniture. How to clean _______ from _________. Or how to inspect _____.

Then you arrange to help position them as not only a national seller, but a local resource. So, now instead of just selling furniture, they are in position to become consultants to those looking to buy furniture on large scales. Then he would just happen to be in position to broker the deal as well.

kelvin

myob · 08-18-2008, 08:06 PM

This is an excellent business model. What we do for major metropolitan areas is contact local businesses, and offer to build them a website on a portal, or link their existing website to it. For example for each city we would have local listings for real estate, accountants, attorneys, auto repair, etc (closely mirroring the Yellow Page headings for that particular city). Charge them $50 monthly for a 5 page web site on the portal, and you should easily get 2,000 - 5,000 for each city portal. We do the advertising, SEO, and traffic generation for the whole portal, and they get the exposure.

08-18-2008, 12:20 PM	#1
Corwinnx Banned Join Date: Sep 2007 Location: Fort Lauderdale, Florida Posts: 853 Blog Entries: 7 Thanks: 108 Thanked 172 Times in 81 Posts	Local Business thought just ran through my head Hi warriors, I have been scarce around here the past few days due to a HEAVY writing schedule for a new line of products I'm creating using a system I've developed, but I digress.... One of the books I was writing was about product creation, and as I was writing this book, a thought came into my head about doing joint ventures with local businesses. This then led to the thought of how to use this to approach them for their business, if you do any local IM servicing. Basically, here's the skinny. Let's see you have a new chosen niche that you are going to start creating product for and promoting. Well one of the ways we create products is through JV's right? So, when faced with a new niche, open up your yellow pages, and find a brick and mortar store in your back yard that sells items that complement whatever you are going to promote on your site. Tell them you have a website that services their market and would they mind a meeting with you to discuss their inventory/services, etc. Ask them for an interview where you can ask questions about their products and their customers, that you can record, audio, video, (have transcribed too,) and then if they have a site, tell them you will be sure you link to it and tell your customers about, that it will be mentioned in the video and the audio. And if he has a website, you'll be sure to link to it for him from your new niche site and offer to give him a free website analysis. If he doesn't have a website, give him one. Once you've built this relationship, now you can offer SEO services for his site, copywriting services for his site, traffic generation services for his site.. etc etc etc... I am going back to finishing my books now, just wanted to share this tip while I was still thinking about it. -Marcus

08-18-2008, 12:28 PM	#2
Jason Fladlien HyperActive Warrior War Room Member Join Date: Jul 2007 Location: Iowa City, IA, USA. Posts: 391 Thanks: 356 Thanked 622 Times in 121 Posts	Re: Local Business thought just ran through my head a technique similar to this works great for public domain works. Let's say you got a public domain work on fitness. Well, to add to the offer, to make it better, you could throw in a series of teleseminar interviews. To get those, just whip out your yellow page ads and find some personal trainers. Even better if you can shoot some videos with them. Total value enhancement for hardly any effort. -Jason

08-18-2008, 12:33 PM	#3
giveusallfreedom Billionaire in Training War Room Member Join Date: Jun 2008 Location: Okinawa, Phoenix, WI, etc. Posts: 221 Thanks: 0 Thanked 1 Time in 1 Post	Re: Local Business thought just ran through my head Marcus, Sexy. I like it. My only question is wouldn't your customers be national as opposed to their customers being local. They may only get a few or none of your clients. I'd add that you educate them on the value of being an expert, and then offer to promote the interview in the local area. It will help you get more customers anyway and it will give them a clear benefit.

08-18-2008, 05:49 PM	#4
Corwinnx Banned Join Date: Sep 2007 Location: Fort Lauderdale, Florida Posts: 853 Blog Entries: 7 Thanks: 108 Thanked 172 Times in 81 Posts	Re: Local Business thought just ran through my head Jason, I had thought of that too. *wink. I just saved that part for the book... but I guess the cat's out of the bag now and I'll just have to take it out. giveusallfreedom, well, yes and no. Depending on what the niche is, there's always physical products and shipping. Wouldn't work for a furniture store, but then again, I wouldnt be selling couches over the Internet as a 'niche'. Think you can't do a JV with the local pizza parlor just cause he's local and the web is world wide? Think again. He could collaborate with you on pizza recipes and even maybe make a video of how to make homemade pizza pie... complete with dough twirling sequence. You just need to get a little creative to figure out how to take a local businesses business model and spin it for a world wide market. -Marcus

08-18-2008, 07:05 PM	#5
Doug McIsaac Entrepreneur War Room Member Join Date: Aug 2007 Location: Billings, MT, USA. Posts: 180 Blog Entries: 6 Thanks: 4 Thanked 7 Times in 7 Posts Social Networking	Re: Local Business thought just ran through my head There are lots of examples of people generating local leads online. It's a good, solid business model that is only going to get stronger as the local Yellow Pages loses out to online search.. Doug

08-18-2008, 07:19 PM	#6
Kelvin Brown Senior Warrior Member War Room Member Join Date: Jul 2002 Location: Muskogee, Oklahoma Posts: 1,003 Blog Entries: 2 Thanks: 21 Thanked 53 Times in 38 Posts Social Networking Contact Info	Re: Local Business thought just ran through my head As far as the furniture you can't ship, wrong. How did it get to you? Look at all the furniture sold on ebay. So, it could be done via dropshipping, etc. Or if they don't want to be involved in shipping, they could produce a report on how to find_______ furniture. How to clean _______ from _________. Or how to inspect _____. Then you arrange to help position them as not only a national seller, but a local resource. So, now instead of just selling furniture, they are in position to become consultants to those looking to buy furniture on large scales. Then he would just happen to be in position to broker the deal as well. kelvin
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08-18-2008, 08:06 PM	#7
myob Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA Posts: 3,505 Thanks: 539 Thanked 2,121 Times in 1,305 Posts	Re: Local Business thought just ran through my head This is an excellent business model. What we do for major metropolitan areas is contact local businesses, and offer to build them a website on a portal, or link their existing website to it. For example for each city we would have local listings for real estate, accountants, attorneys, auto repair, etc (closely mirroring the Yellow Page headings for that particular city). Charge them $50 monthly for a 5 page web site on the portal, and you should easily get 2,000 - 5,000 for each city portal. We do the advertising, SEO, and traffic generation for the whole portal, and they get the exposure.