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Buy Buttons in WSO Comment Replies

by Heidi White
31 replies
Market Research Question for WSO Buyers and Sellers:

Buyers:

How do you feel about WSO's that have a Buy Button inside the Seller's COMMENTS within the WSO thread?

Are you more likely to buy or not when you see that?


Sellers:

Do you think that strategy (Buy Button inside Seller's Comment within WSO thread) can increase sales?

Is that a strategy you've used in the past or would consider using in the future?



Thanks for your input
#buttons #buy #comment #replies #wso
  • Profile picture of the author prowebster
    Hi Heidi,

    I don't see any harm in using a Buy Button inside the seller's comment if you are going to have a new special offer.

    If you are just going to add the button in there for every comment the seller makes then i think that would be pushing it.

    Maybe a link in the seller's signature would be more acceptable.

    But then this is IM you have to do some testing yourself and find out cause every case is different.

    Cheers,

    ProWebster
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    • Profile picture of the author Rus Sells
      Signature links are disabled in the WSO section so that's not a solution.

      However, I do think that the WSO seller should be allowed to have their sig enabled as they paid for the thread anyways.

      I've posted the buy link a few times and I think it can be helpful as your thread starts getting a few pages long.

      As I buyer it would not bother me if the seller posted a buy link in every single response he makes. It's his thread.


      Originally Posted by prowebster View Post

      Hi Heidi,

      I don't see any harm in using a Buy Button inside the seller's comment if you are going to have a new special offer.

      If you are just going to add the button in there for every comment the seller makes then i think that would be pushing it.

      Maybe a link in the seller's signature would be more acceptable.

      But then this is IM you have to do some testing yourself and find out cause every case is different.

      Cheers,

      ProWebster
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  • Profile picture of the author tpw
    Originally Posted by Heidi White View Post

    Sellers:

    Do you think that strategy (Buy Button inside Seller's Comment within WSO thread) can increase sales?

    Is that a strategy you've used in the past or would consider using in the future?

    Well, if we don't put it in the first post, there will be no buy buttons available... :p

    So I assume you are referring to buy buttons in follow up comments?

    LOL

    There are times to do that, and times not to do it.

    I have only done it on WSO threads that went for many pages or contained tons of additional info on the sales page.
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  • Profile picture of the author Heidi White
    I'm wondering if the 10 image rule applies to follow-up comments?
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    • Profile picture of the author tpw
      Originally Posted by Heidi White View Post

      I'm wondering if the 10 image rule applies to follow-up comments?

      Yes, it does.

      It also applies to every post in the forum.
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    • Profile picture of the author WillR
      Originally Posted by Heidi White View Post

      I'm wondering if the 10 image rule applies to follow-up comments?
      No, the 10 image limit is per post NOT per thread. If your first post has 10 images in it you CAN still insert images in future posts you make in that same thread.

      As for inserting the buy button on various pages of your WSO, if using Warrior Plus then I would have thought that is not going to do your statistics any good so I'd just stick to using them on the original post. Rest assured if people want to buy they know where the button is going to be.

      I think it's a little lame - I also think the WSO sellers who respond to every comment left in their WSO thread just to inflate the post count of that thread is also very lame. I've noticed that quite a bit lately. Just remember, your buyers don't appreciate having to wade through a ton of useless comments made by yourself. You know those WSO threads where every second post is made by the seller? Unless someone has asked you a specific question that requires a response, then there is no need to reply. It just makes it harder for potential customers to read through all the actual reviews and testimonials.

      I'm sure it has a negative impact on sales.
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      • Profile picture of the author tpw
        Originally Posted by WillR View Post

        No, the 10 image limit is per post. If your first post has 10 images in it you CAN still insert images in future posts you make in that same thread.

        I think she meant it that way.
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      • Profile picture of the author Istvan Horvath
        Originally Posted by WillR View Post

        I also think the WSO sellers who respond to every comment left in their WSO thread just to inflate the post count of that thread is also very lame. I've noticed that quite a bit lately. Just remember, your buyers don't appreciate having to wade through a ton of useless comments made by yourself. You know those WSO threads where every second post is made by the seller? Unless someone has asked you a specific question that requires a response, then there is no need to reply. It just makes it harder for potential customers to read through all the actual reviews and testimonials.

        I'm sure it has a negative impact on sales.
        ^^ I do hope it impacts negatively their sales

        Especially, when they are dumb enough to even quote every comment just to add a short 'thankyou'-type of post.
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        • Profile picture of the author Rus Sells
          Originally Posted by WillR View Post

          I think it's a little lame - I also think the WSO sellers who respond to every comment left in their WSO thread just to inflate the post count of that thread is also very lame. I've noticed that quite a bit lately. Just remember, your buyers don't appreciate having to wade through a ton of useless comments made by yourself. You know those WSO threads where every second post is made by the seller? Unless someone has asked you a specific question that requires a response, then there is no need to reply. It just makes it harder for potential customers to read through all the actual reviews and testimonials.

          I'm sure it has a negative impact on sales.
          Originally Posted by Istvan Horvath View Post

          ^^ I do hope it impacts negatively their sales

          Especially, when they are dumb enough to even quote every comment just to add a short 'thankyou'-type of post.
          Really? I can't imagine how you'd think it was lame to respond to any one posting a question on your wso thread.

          I would never ever think to ignore a legit post by some one, to me it reflects my willingness to pay attention to my potential clients. It has nothing to do with increasing post counts from "MY" perspective but has everything to do with how I as a merchant is perceived by others.

          And yes, I reply to any one and every one who just post's even a short thank you! It shows them that I acknowledge their presence and that I'm not just concerned with getting their money.
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          • Profile picture of the author Ashley Gable
            Originally Posted by Rus Sells View Post

            Really? I can't imagine how you'd think it was lame to respond to any one posting a question on your wso thread.

            I would never ever think to ignore a legit post by some one, to me it reflects my willingness to pay attention to my potential clients. It has nothing to do with increasing post counts from "MY" perspective but has everything to do with how I as a merchant is perceived by others.

            And yes, I reply to any one and every one who just post's even a short thank you! It shows them that I acknowledge their presence and that I'm not just concerned with getting their money.
            I havent sold a wso before, but I have bought them. And itt usually annoys me when they dont acknowledge my post, so I agree with you 100%.

            A wso thread is a completely different area, one that has different rules, expectations and an entirely different end result. So the usual problems and annoyances that pop up in the other forums, shouldnt be automatically applied to it.
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            • Profile picture of the author Rus Sells
              Originally Posted by Ashley Gable View Post

              I havent sold a wso before, but I have bought them. And itt usually annoys me when they dont acknowledge my post, so I agree with you 100%....
              Me to, and that's why I respond to each one if I can! I've been known to miss peoples post's and 100% of the time they post again about being ignored.
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  • Profile picture of the author webfighter
    I guess having the buy button in follow up comments can increase sales. Like, if a person is holding himself back from buying due to one query or doubt, you reply to that question and include the buy button in that post.

    This should not only help in easier accessibility for the buyer but also make him remember that he wanted to buy that product. I know people want to buy something and leave it for another day (the day that never comes). I see a buy button in follow up comments as nothing but a call to action.

    But yes, having too many of them on a single page can seem pushy and shady at the same time.
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  • Profile picture of the author sandrasims
    Heidi,

    Great topic! I think adding the buy button if the thread goes to multiple pages is the best idea. Otherwise there is a link already in your signature, so at least that is there for follow up comments.
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    • Profile picture of the author webfighter
      Originally Posted by sandrasims View Post

      Otherwise there is a link already in your signature, so at least that is there for follow up comments.
      For one, signatures are not shown in the WSO forum. Also signature links will add more steps for the potential customer - click the signature link, wait for the page to load, look for the buy now button in original post and click it.

      So, I would believe that buy buttons in followup comments can increase conversion on case by case basis.
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  • Profile picture of the author AdwordsMogul
    So this means adding a buy button in your comment (on your WSO thread) doesn't violate any WF rules?
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  • Profile picture of the author Istvan Horvath
    Rus,

    I am afraid you misread our posts.

    Of course, the seller should answer every question in a WSO thread.
    Of course, we can acknowledge every post... although sometimes the ThankYou button is enough.
    Of course, you can answer to any comment/post... but you can also use the "multiquote" function, instead of inserting your posts after EVERY comment left in your thread. And most of the time quoting the whole previous post is just annoying: edit it, and leave only the relevant parts that you address.

    What Will and I said: if I go through a WSO thread, I want to read the buyers' comments or pertinent pre-sell questions... instead of the seller's nonsense thankyou posts having freaking big quotes in them.
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    • Profile picture of the author Rus Sells
      Istvan,

      I must be having reading comprehension fail today! LOL

      I agree with most of what you say but as for the multiquote, I'd rather respond to each person individually unless two post address the same question.

      And I especially make it a point to thank some one specifically as I think that's more personal then mutiquoting them with others.

      I guess its just a matter of preferences and neither way is right or wrong.

      Originally Posted by Istvan Horvath View Post

      Rus,

      I am afraid you misread our posts.

      Of course, the seller should answer every question in a WSO thread.
      Of course, we can acknowledge every post... although sometimes the ThankYou button is enough.
      Of course, you can answer to any comment/post... but you can also use the "multiquote" function, instead of inserting your posts after EVERY comment left in your thread. And most of the time quoting the whole previous post is just annoying: edit it, and leave only the relevant parts that you address.

      What Will and I said: if I go through a WSO thread, I want to read the buyers' comments or pertinent pre-sell questions... instead of the seller's nonsense thankyou posts having freaking big quotes in them.
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      • Profile picture of the author retirewithsandie
        I don't mind the buy buttons, the few times I've seen it, it was accompanied with additional information such as something being added to the package. So folks who may have read it previously, when they click on the arrow & are taken to the newest posts, then they can see the updated information. Which is great especially if it's a good 2-3 pages in.
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  • Profile picture of the author Heidi White
    Huh....interesting turn on this thread.

    If a seller starts thanking people individually for 'rave reviews' or whatever in the beginning of their campaign

    but later skips thanking people individually, either by putting them in edited multi-quoted generic thank you replies - or worse, skipping the acknowledgment altogether - that might irritate the later buyers.

    Ya can't please every body!
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  • Profile picture of the author Michael Oksa
    I do not always respond to EVERY post in my WSOs, but I will respond individually to EVERYONE who takes their time to thank me for the product.

    So, while many of my WSOs are indeed me answering in every other thread, I do it out of repsect for the people who are taking their time to post in my WSO. I'm sure some people try to inflate their post count, but that won't stop me from thanking posters individually.

    All the best,
    Michael
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    • Profile picture of the author kenmichaels
      all i will say about commenting on every single comment on your wso is this.

      1 time, i thought a poster had posted just to get his count up. It just did not seem like a legit post to me. so i ignored it, ignoring it cost me sales, because he came back later and posted again, about how i did not answer him and must have lousy support. my PM got flooded with people asking me if my support sucked, and if i was going to leave everyone hanging when they asked a question. so, now. i answer. period. even when its an obvious plug for another product.

      ( seems to be another clear cut case of damned if you do, damned if you don't )

      just my 2 cents

      Rick
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      • Profile picture of the author Michael Oksa
        Originally Posted by kenmichaels View Post

        all i will say about commenting on every single comment on your wso is this.

        1 time, i thought a poster had posted just to get his count up. It just did not seem like a legit post to me. so i ignored it, ignoring it cost me sales, because he came back later and posted again, about how i did not answer him and must have lousy support. my PM got flooded with people asking me if my support sucked, and if i was going to leave everyone hanging when they asked a question. so, now. i answer. period. even when its an obvious plug for another product.

        ( seems to be another clear cut case of damned if you do, damned if you don't )

        just my 2 cents

        Rick
        Here's the way I see it...

        If you DO post a response to every post in your WSO, then people will:

        A. Think nothing of it
        B. Be happy you responded
        C. Assume you're trying to pad your post count

        Now, in the bigger scope of things, I don't think most Warriors truly care if it's C, and c is the worst-case scenario here.

        If you DON'T post responses, then people will:

        A. Think nothing of it
        B. Be happy you're not padding your post count
        C. Assume all kinds of wild ideas about why you're not posting, and none of those ideas will be good.

        Therefore, I would say "darned if you do, but MORE darned if you don't".

        All the best,
        Michael
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        • Profile picture of the author WillR
          Originally Posted by Michael Oksa View Post

          Here's the way I see it...

          If you DO post a response to every post in your WSO, then people will:

          A. Think nothing of it
          B. Be happy you responded
          C. Assume you're trying to pad your post count

          Now, in the bigger scope of things, I don't think most Warriors truly care if it's C, and c is the worst-case scenario here.

          If you DON'T post responses, then people will:

          A. Think nothing of it
          B. Be happy you're not padding your post count
          C. Assume all kinds of wild ideas about why you're not posting, and none of those ideas will be good.

          Therefore, I would say "darned if you do, but MORE darned if you don't".

          All the best,
          Michael
          Agreed.

          I am not talking about never responding in a WSO. I am talking about those who do it to increase their post count. How do I KNOW that's what they are doing? If 10 people have left them comments, rather than just multiquote them all and thank everyone in one post, they will go through and quote and reply each post separately. THAT is for the sole purpose of inflating post count and THAT is what annoys buyers when they have to wade through a whole lot of nonsense like that.

          It may be fine if your WSO is only a few pages long but trust me, when you get over the 20+ page mark your potential customers will not appreciate all the fluff you have added to the thread unnecessarily.

          I have no problems with people responding to their clients, it's the way in which they do it.
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        • Profile picture of the author Rus Sells
          Nicely put Michael!

          Its all about perceptions and a merchant should being doing things that have the most chance of creating positive perceptions in the market place.

          Originally Posted by Michael Oksa View Post

          Here's the way I see it...

          If you DO post a response to every post in your WSO, then people will:

          A. Think nothing of it
          B. Be happy you responded
          C. Assume you're trying to pad your post count

          Now, in the bigger scope of things, I don't think most Warriors truly care if it's C, and c is the worst-case scenario here.

          If you DON'T post responses, then people will:

          A. Think nothing of it
          B. Be happy you're not padding your post count
          C. Assume all kinds of wild ideas about why you're not posting, and none of those ideas will be good.

          Therefore, I would say "darned if you do, but MORE darned if you don't".

          All the best,
          Michael
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  • Profile picture of the author Joseph Robinson
    Banned
    I've never been a seller, so I'll look at it from the buyers perspective I guess. It really doesn't do much for me. If I end up wanting to buy the product I know exactly where the buy button is going to be: post #1. If the seller is including it in every follow up comment it just seems kinda tacky and desperate to me, especially if (like WillR said) they happen to have every other comment in the thread.

    I just can't see it being too huge a benefit when it comes to the WSO section. It's not that hard to get back to post number one from anywhere in the thread. As a buyer you'd have to be pretttttyyyy lazy to not be able to handle that when you decide to purchase.
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    • Profile picture of the author Rus Sells
      Originally Posted by Joe128139 View Post

      I've never been a seller, so I'll look at it from the buyers perspective I guess. It really doesn't do much for me. If I end up wanting to buy the product I know exactly where the buy button is going to be: post #1. If the seller is including it in every follow up comment it just seems kinda tacky and desperate to me, especially if (like WillR said) they happen to have every other comment in the thread.
      Yes so this conversation has gone from putting buy buttons links in reply posts, to just replying as a merchant in general.

      I think its OK for a merchant to put a buy link in a reply but every reply?

      Certainly not!

      Perhaps one near the top and bottom of each page would be non intrusive and strategically placed so that a reader can keep reading the thread and if at some point they say, I'm buying the don't have to leave the page.
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  • Profile picture of the author CTonline09
    I think its a good idea to put a buy now button on each page of your thread perhaps get an impulse purchase from a few warriors?
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  • Profile picture of the author Heidi White
    OK - since this thread has evolved - as Rus has pointed out - from one topic to another all related to WSO threads - how about when someone quotes the entire Sales Page in their reply (usually a buyer - not the seller.)

    If it's a particularly long sales letter - that's one way to get to another page I suppose...

    How do you feel about those instances?
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    • Profile picture of the author Jill Carpenter
      Originally Posted by Heidi White View Post

      OK - since this thread has evolved - as Rus has pointed out - from one topic to another all related to WSO threads - how about when someone quotes the entire Sales Page in their reply (usually a buyer - not the seller.)

      If it's a particularly long sales letter - that's one way to get to another page I suppose...

      How do you feel about those instances?
      How I feel about it and how it would work for you (after testing) may be 2 different things.

      On offers that have been up for a really long time and are many pages long I don't feel offended by it from those I have seen.

      Depends on the type of offer.
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  • Profile picture of the author prowebster
    Hi,

    Wow, I see that this turned out to be a very interesting analysis, a lot of opinions i see.

    I think no matter how much feedback you get it's only going to be opinions.

    The key here is testing, testing every little thing and that's what IM is all about cause every situation is different.

    But i still think that putting a button in every reply is pushing it, as for a buyer quoting the whole sales letter in their reply i still have to see that, it doesn't happen a lot, but my guess would be that it's a good thing, means that's not the seller that is trying to push the sale.

    Cheers,

    ProWebster
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  • Profile picture of the author Mike Baker
    I'll stick to the OP in this reply. As a seller I would never add a buy button in any post other than the first post in the thread that contains the sales copy. The reason is I personally think it makes you look desparate to get buyers, and there is nothing worse than begging for customers.

    As a buyer I know the buy button will be located in the first post in a WSO thread, so whether it takes me reading the sales copy or reading through a few pages of reviews to decide, I know where to go to buy the product.
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