How would YOU market this?

LOL I love it

Really attractive website, combined with the strangest line of clothing I have ever heard of.

Establish your target market and pinpoint a way to reach them:

I'd try to get a few contacts in retail to get these into video game stores, goth shops, druggie stores (you know they type, they sell bongs).

I'd pay for advertising on gaming forums, horror forums or any other community related to your niche.

Then I'd make a zombie killer T-shirt, cus everybody loves killing zombies...

I wish you the best of luck with this

Have you tried cafepress,they have a good market for T-Shirts.You can open your own store,you can check out if you can integrate your site in there.Another possible way is to begin a contest for interesting caption on facebook and award the best caption with a T-Shirt,possibly with that caption.

That's a really nice site that you got there. I am not sure why Facebook Ads and Fan page didn't work for you. Usually these kinda stuffs go well with Facebook than Adwords. What you can do next is to buy ad spaces - Buysellads.com is a good place to start if you are not sure where to look for advertisers. Try to work out a deal with the local cafe, retail shops etc. where kids and teens usually hang out.

If nothing works, find some up coming contests on good websites and tell them you are willing to sponsor a few tshirts as prize. That should give you some free marketing and platform to get started. I wish you success!

this reply is going to sound like a joke, it is not

your looking for youth sales. some of them have money some do not.
the demographic you THINK your going for might actually appeal to a younger market... ones with out money .

this is that part that might sound like a joke

buy an aol account. create a username some thing like badassed ts
then log into the chat forums.
crap load of kids there. .. and crap load of spam
ignore all of that , and just talk to some of the people. most are the 15-25
age bracket. you can straight up pimp your site. and possible lose your aol account. or you can realize you are in the exact location you need to be in to do some market research on your website / t-shirts, and the age groups.
business pay millions of dollars for that type of research that you can get for free, with in just a few hrs. and since its real time info, you may have an aha moment, make some changes to the site, or prices, and then see immediate results... that you can then run with in the real world

just my 2 cents

I applaud you for NOT cutting any corners while building your website. It looks awesome! Great niche, khm, from the marketing point of view, you know, looks like those people really like to show off ...

In my opinion, many websites are governed by INERTIA LAW:
- in the beginning, you have to push the hardest, fighting the inertia to gain at least some minimal traction / movement / traffic. This includes throwing money on advertising, SEO efforts, press releases, etc etc
- as your site gets some traction, it becomes easier to push it forward, b/c chances are people will start recommending it online / link to it / search engine positions improving, which in turn makes more people see it / link to it / recommend it and so on
- finally, it could reach the point when it has gained steam and now inertia is the force actually keeps your site going, with little maintenance efforts from you

Only good sites are being HELPED by inertia law. Bad sites just fall down as soon as you stop pushing it.

I wanted to say that in my opinion, your site is a good one. So keep on pushing it, and I think you have a good chance to make it

Cheers,
Alex

Most of the answers on this forum are right. I'd agree with the person who's talking about extremely targeted marketing combined with sales.. that is stacking up the T's in stores etc...

Looks out for existing online websites and list there... there are lot of gaming events everywhere... join there and open up a stall...

There are tons of ways... Hope this helps... IM me if you need more ideas (don't want to clutter the forum).


-GT

As cool gifts apart from the drug trafficker and arms dealer ones which are not cool things to wear in my opinion. I would go for a Chaos one

If your budget allows it I would get some printed with the domain and or your Facebook page underneath the images and hand some out to your young friends or family to wear. Go to clubs and offer some free for the DJs to hand out as prizes, include some business cards to put on tables or in the loos.

Find some sites that attract a lot of young people and offer some to the site owners as prizes for their visitors. They might even put a link to your site.

Get a market stall and see how many you can sell, should give you good feedback too. Put some on eBay.

Lots of things you can do to build your brand and if they look good on the wearers then their friends will want to buy too.

In my opinion those t-shirts would do well in the real world not necessarily online for first run.

Market traders will take a few off you as trials; if they sell they will buy them buy the van load (I know I have done this with many products). I could put you in contact with a few of them that operate over several popular markets if that helps?

Make sure your web address is on ALL of the t-shirts because as mentioned many times above, the site is great (not from the engines eyes as SEO is very poor).

Gothic,rock and that style of retailers may also be interested but they are more likely to send the t-shirts to their current printers for duplication than offer a steady purchase flow from you.

Anyway if I can be of help just message me.

Best regards
Arran Wood

WittyT,

Did you know you can now go viral with FB pages?

I wont mention link/product as I am actively promoting it (PM for details) I am a distributor for this. This has full-integration into Facebook where others don't!!

What you can do is create a custom fanpage within minutes. The fanpage can be fully interactive, you can add videos very easily, add links and even custom graphics within minutes.

Once you have a visitor to your page they click an acceptance link to access the page for the first time. This takes the thing viral.

1. It then emails you letting you know someone is currently on your fanpage. You can then go and interact with them on FB if you wish.

2. They get a custom personal email from you in which you can add your website links (or whatever else you want). This email goes to whatever email account they have attached to FB.

3. They also have a post placed on their wall telling all of their friends that they visited your page. If one then follows this link, then all of the above repeats the process.

There are other more advanced tools that can be used within the IM world like webinars, linking externally to other social sites like twitter, linkedin and others, Video email, video conferencing, video broadcasting



**EDIT - Just noticed you can't send PMs. to see my FB page like this: here

Really nice looking site you have there.
I'm wondering whether some kind of offline promotion might be better.

A newspaper article would be an option. You'd probably need to create some kind of controversy around your site, that would divide opinion.
Newspapers love jumping onto anything they deem may be controversial.

Another option would be printing up some color flyers (the nice shiny type paper), giving them the exact look and feel of your site, and seeing if you can get them put in video game stores. There are plenty of such stores near me and all have the feel of your website. Also, cinemas and movie rental stores might be an option.

In any event, all the best with your website mate.

Never been into marketing with tshirts but the first thing crossing my mind is going local, you know your place, you know where these "wannabe's" hang out, not hard to find.

Print 10-20 tshirts, with your URL address on them attached, see those guys that look a bit more "tough" like a wannabe and ask them if they would like a free shirt BUT, they'd have to tell to their friends where they got it, or bookmark your website etc (whatever you find more suitable as marketing).

The second thing I would do is (even tho these guys are wannabe's - but as someone mentioned, they won't spend 30 euros for a tshirt THAT often, with 30 euros coctails and other type of fun is what they will think when spending money) drop the price (to a reasonable amount with 0 or small profit) to get it started, once it gets viral it will become good.

I am a bit above that age, so perhaps it is just me, but I would NOT buy a "I am a Dealer/Streetfighter/Gang leader" t-shirt - but I would not mind buying the exact same t-shirt without the "I am" - a more generic type of t-shirt, example: "don't mess with a" {gang leader|street fighter|drug trafficker} etc... The "i am" sounds so 13-15ish of age.

Just my 2 cents.