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This is how you do video marketing

by Quentin
6 replies
These guys spent months putting this video together for a charity drive


This is how video marketing should be done in my opinion

Q
#marketing #video
  • Profile picture of the author Andyhenry
    I must be missing something.

    The video has nothing to do with the charity or the its messaging.

    It's just a bunch of clips of some kids messing around kicking balls into a basketball hoop.

    This is hardly marketing. There's no marketing at all involved in that.

    You might aswell put your cat playing the piano with a charity message at the end.
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    nothing to see here.

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    • Profile picture of the author Shaun OReilly
      Here's an example of an informative and very useful
      video that more importantly markets and sells the
      benefits of the product very well:


      (So much so, I got some of those lights myself from
      the supplier who created the very useful video).

      Now, that's marketing with video to create sales.

      Dedicated to mutual success,

      Shaun
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      .

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      • Profile picture of the author Martin Luxton
        Originally Posted by Shaun OReilly View Post

        Here's an example of an informative and very useful
        video that more importantly markets and sells the
        benefits of the product very well:

        Three point video lighting tutorial - YouTube

        (So much so, I got some of those lights myself from
        the supplier who created the very useful video).

        Now, that's marketing with video to create sales.

        Dedicated to mutual success,

        Shaun
        Shaun,

        It's good to see a real expert explaining something with the 'hows' and the 'whys'.

        Like you, I'm off to check out the website.


        Martin
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    • Profile picture of the author fluffythewondercat
      Originally Posted by Andyhenry View Post

      The video has nothing to do with the charity or the its messaging.
      I'd have to agree -- and I'm not even sure what "How Ridiculous" means in this context.

      It looks as though someone thought a messing-around video would go viral and added a dollop of cause marketing for effect. It didn't work. I lost interest at :42.

      fLufF
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  • Profile picture of the author ~kev~
    If you want to make videos, know "who" your targeted audience is, and make some kind of funny or informative video.

    Marketing with videos is not "that" difficult. The main thing is figuring out what group of people you are trying to target. And then giving that group of people what they want.


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    Country Lifestyle Network
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  • Profile picture of the author Kierkegaard
    Originally Posted by Quentin View Post

    This is how video marketing should be done in my opinion
    That is exactly how NOT to do video marketing

    All this video will ever be is a long video of some boys managing to kick a load of balls a very long way into basketball hoops.

    (It's not even a very good video since it (a) isn't a very original idea (b) goes on too long (c) the more impressive shots are in the middle.)
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