You Could Be Leaving Money On The Table With Every Email..See Why!

[DH Harris]

Hi Guys,

Over the last year I've tested my conversion rates for text only emails and
found out that I was leaving money on the table because the way
my audience views their email varies across the board.

Here's what I found.

Although a good portion of my list has their inbox set to receive
text and html emails, a small portion of them have their inbox
set to receive html emails only. And a very small portion can only
recieve rich-text emails.

So as a precautionary measure I have implemented html and
rich-text emails in my email marketing campaigns.

Here's my format:

1. Prepare a standard text email - (Most of you already do this.)
2. Add content to my standard html format -(Have an HTML guy desig you a format)
3. Prepare you rich-text version (Please see my email format for rich-text below.)

This will link them directly to your sales page.

Example Rich-Text Format:

Please add noreply@domain.com to your address book or safe list
to ensure our e-mail reaches your inbox.
============================
SiteName - Product Name
============================
Date goes here

This week's Product Update is now available. Please click here to view:
http://domain.com/product

Thank you.
============================
Copyright © 2008 Company Name. All rights reserved.

1234 Street Name

If you do not wish to receive messages like this one in the future,
please click here.


I hope this information helps you guys.

DH

[radhika]

Good tip!

Advantage of Rich text is you can track clicks and campaigns too.

.

[Louis Raven]

I thought most mail boxes were set up to receive only text format?

I think the best way is text as some can't view html.

Louis

[radhika]

Originally Posted by Louis Raven

I thought most mail boxes were set up to receive only text format?

I think the best way is text as some can't view html.

Louis

Yes. Most email clients set to text as default. But he was talking about his list.

.

[DH Harris]

Hey Louis,

Depending on your list you could be leaving a lot of money on the table. I've had several corporate clients and they all use the 3 in 1 approach, in addition to having cross-sell and backend products.

DH

[Jessica Lynn]

I've been using text only for years now because I assumed I would reach a wider audience.

I think I'll try testing this sometime this month.

Thanks for the tip!

[John Derrick]

Most email clients are set to text READING by default?

Hmmm.... I don't believe that is true.

Gmail? Yahoo? Hotmail? Last I heard they all read html emails just fine.

Outlook? Thunderbird? Eudora? Yep, read html emails.

I have a list of just over 2,000 and I send out my weekly newsletter in both HTML and text. Tracking the text only clicks account for less than 2% of all my clicks.

So I will continue to send it in both formats, but I certainly don't think most people can only read text emails.

You mileage may vary.

[DH Harris]

Hey Guys,

I'm sharing this information based on my audience and the clients I've worked with and although a good portion of email users have their inbox set to text only it does not hurt to use all three versions. Especially if your product is $100 -$1500.

In my experience I have found you have go the extra step just in case a recipient doesn't know how to switch his/her inbox to a particular version.

You could be leaving thousands on the table if you have a list of 10,000 or more..