6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

What is the best way to promote/market these products

by plnewton
5 replies
Hi all,

My company develops bulk inkjet systems otherwise known as continuous ink supply systems, these are pretty common around the world but we make them for specialized printers such as CD/DVD printers and label printers.

We basically sell these world wide and currently advertise using google adwords but I am looking for other options.

Adwords has been the only thing we have had any success with as it is targeted, we got lots of hits each day but I think allot of these a just site owners just boosting the affiliate sales but we do get some results atleast

Any one care to post their ideas or thoughts?

Cheers
#products #promote or market
  • Profile picture of the author maxmed
    There are other ppc companies just gooogle them , you can also use facebook ads .Another option is to search blogs in your niche and contact owners to make a deal on putting ads on their websites .
    {{ DiscussionBoard.errors[4566441].message }}
    • Profile picture of the author plnewton
      We have tried Facebook adds, the products are specialized and industry specific so there is just no way to target Facebook users correctly..

      We have found the same problem with other ppc sites also, I guess what I am looking for are ways to get targeted results
      {{ DiscussionBoard.errors[4566487].message }}
  • Profile picture of the author Mr BOLD
    when you are working on specialized niche you will have to map out your target audience and figure out a few complementary products. then go after these companies that have a complementary product and strike a deal with them so that you promote for each other. that will be some very targeted traffic.

    other thing to do would be to put ads based on behavioral targeting. that basically means you find what are other interests of your target audience and reach out to them via those channels. while this is not very direct targeting but when you work with specialized niche you got to explore all options.
    {{ DiscussionBoard.errors[4568706].message }}

Trending Topics