What is your view of handing out "Review" copies of a WSO's?
Samples and testimonials are always and will ever be part of marketing.
Sometimes, they do not even have to be tangible, like when McDonalds purposely boiled their coffee to 150 degrees plus, so the scent of the coffee would go outside, and brought customers inside, before the lawsuit.
Just like a baker leave his front door open so the smell of fresh baking bread and cakes draws you in.
But lets talk about WSO's, because that seems to be one of the characteristics of that particular part of the forum.
Reviews and Testimonials can sometimes be a double edged sword depending on how its used...., have you seen the informercials lately, with fake audience and fake volunteers?
If you like and/or buy the product, those "fake" actors would not be the factor that caused you to buy it, much less hire them as an actor, they are pretty bad.
There are some product producers here, some, that produces products that have a batting average of .9599 +, as far as a product delivering what it promises in addition to overdelivering on features , function , customer service and use.
The majority of them, that I purchase, DO NOT hand out or offer the product for free for "review".
Their product reputation is 2nd to none, which makes it unnecessary.
Your "review" is when you buy the product and try it.
To me , the point of offering "review copies" is placing weight on the credibility of the reviewer, that he/shes testimonial is enough weight to draw in more buyers than normal or to those that are not sure.
If someone , who no one knows on the forum, gives a review, do you trust it?
Is this person , who is giving the "free" review copy objective?
I've seen a person, who I estimate, normally gets request to review others products and is given a free review copy. Sometimes, this type of person does not review publicly, and more than half the time give their review via PM.
This somewhat gives a percentage of credibility of the review but I do not know by how much, because if he gave an honest review and trashed it as useless rehash that anyone can get for free, that product owner does not have to use that review and the reviewer can still be in the market to get more review copies, so it looks like a grey area to me.
Also, we all know that some reviewers are not objective, for the mere fact that they want to continue to receive offers for "free" review copies, and would not if they are not favorable.
The BEST review, to me, is a Beta Test.
People trying out the product, actually using the product OR reviewing the product PRIVATELY before it goes to market.
That way, any bugs or snafoo's can be smoothed out before being presented to the public.
Depending on the reviewer or testers business success, the person or expert you want most likely will be unavailable.
Usually very small entrepreneurs or intermediate successes, will have the time, depending on how their business is set up and their adjacent life styles.
Handing out free "review" copies to anyone who ask is simply, to me , questions the integrity of the product to stand on its own and/or the reputation of the product owner.
One could argue that a new marketer has to establish his rep by giving out free samples.
But when a target audience is already buying what you are selling, bribing a few with a sample so THEY can convince others its good, is well, I don't know...,how believable is the testimonial? What credibility or weight do you give it?
To me , a testimonial is based on the believability and reputation of said reviewer.
To me, an unknown would actually have to use the product and give results, although this can be phony.
Unless you give a sample of your product to your list to make them salivate and hunger for more of what you are going to eventually sell them, the WHOLE product, thats different.
Big companies give out samples to either experts, so they can get a favorable review to their large audience or samples to a market that has yet to be established..., that the product, on its own, would not normally attract enough curiosity seekers or explorers to a new product just put out in the market.
The 13th Warrior
Sometimes, they do not even have to be tangible, like when McDonalds purposely boiled their coffee to 150 degrees plus, so the scent of the coffee would go outside, and brought customers inside, before the lawsuit.
Just like a baker leave his front door open so the smell of fresh baking bread and cakes draws you in.
But lets talk about WSO's, because that seems to be one of the characteristics of that particular part of the forum.
Reviews and Testimonials can sometimes be a double edged sword depending on how its used...., have you seen the informercials lately, with fake audience and fake volunteers?
If you like and/or buy the product, those "fake" actors would not be the factor that caused you to buy it, much less hire them as an actor, they are pretty bad.
There are some product producers here, some, that produces products that have a batting average of .9599 +, as far as a product delivering what it promises in addition to overdelivering on features , function , customer service and use.
The majority of them, that I purchase, DO NOT hand out or offer the product for free for "review".
Their product reputation is 2nd to none, which makes it unnecessary.
Your "review" is when you buy the product and try it.
To me , the point of offering "review copies" is placing weight on the credibility of the reviewer, that he/shes testimonial is enough weight to draw in more buyers than normal or to those that are not sure.
If someone , who no one knows on the forum, gives a review, do you trust it?
Is this person , who is giving the "free" review copy objective?
I've seen a person, who I estimate, normally gets request to review others products and is given a free review copy. Sometimes, this type of person does not review publicly, and more than half the time give their review via PM.
This somewhat gives a percentage of credibility of the review but I do not know by how much, because if he gave an honest review and trashed it as useless rehash that anyone can get for free, that product owner does not have to use that review and the reviewer can still be in the market to get more review copies, so it looks like a grey area to me.
Also, we all know that some reviewers are not objective, for the mere fact that they want to continue to receive offers for "free" review copies, and would not if they are not favorable.
The BEST review, to me, is a Beta Test.
People trying out the product, actually using the product OR reviewing the product PRIVATELY before it goes to market.
That way, any bugs or snafoo's can be smoothed out before being presented to the public.
Depending on the reviewer or testers business success, the person or expert you want most likely will be unavailable.
Usually very small entrepreneurs or intermediate successes, will have the time, depending on how their business is set up and their adjacent life styles.
Handing out free "review" copies to anyone who ask is simply, to me , questions the integrity of the product to stand on its own and/or the reputation of the product owner.
One could argue that a new marketer has to establish his rep by giving out free samples.
But when a target audience is already buying what you are selling, bribing a few with a sample so THEY can convince others its good, is well, I don't know...,how believable is the testimonial? What credibility or weight do you give it?
To me , a testimonial is based on the believability and reputation of said reviewer.
To me, an unknown would actually have to use the product and give results, although this can be phony.
Unless you give a sample of your product to your list to make them salivate and hunger for more of what you are going to eventually sell them, the WHOLE product, thats different.
Big companies give out samples to either experts, so they can get a favorable review to their large audience or samples to a market that has yet to be established..., that the product, on its own, would not normally attract enough curiosity seekers or explorers to a new product just put out in the market.
The 13th Warrior
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Also Visit Me At My Internet Marketing Blog, Scott Henderson's Marketing Secret's
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➨ Here's How to Make Your First $177 Online
This Week Using the Piggyback Method...
.
Also Visit Me At My Internet Marketing Blog, Scott Henderson's Marketing Secret's