How to get $1,000 for a cup of coffee

George Wright · 01-10-2009, 04:03 AM

Hi All,

I attended an all day seminar today. It went from 9am to 5pm.

The presenters were very enthusiastic and energetic and I did learn some great things.

They announced at the beginning of the class that they would be serving a "working lunch" which was a surprise as lunch was not advertised as part of the deal.

The one thing that was missing, NO coffee or tea. Not even with lunch.

In the morning the first presenter did pretty well, I estimate that he made at least $20,000.

The second presenter did well also.

By the end of the day the last two presenters did not do that well and I attribute that it was due to there being no coffee in the room. I'm serious.

As a matter of fact in the middle of the 4th presenters presentation when he got an answer to his question from an attendee who yawned in the middle of his answer the presenter noted to the attendant in the back of the room. "Next time get the coffee service."

A couple of attendees walked a block for the $2 coffee and a couple went to the hotel cafe for the $5 coffee but most just sat there and yawned through the last two presentations.

NOTE to self: If I ever do a seminar, serve Coffee and Tea.

George Wright

CurtisN · 01-10-2009, 04:07 AM

This secret alone could be worth thousands of dollars or more to someone's business. You should be selling this as a one page report for $97 or something!

Chiayee · 01-10-2009, 08:35 AM

curtis.. you are funny. Still, I can't agree more !

D Ambrose · 01-10-2009, 08:44 AM

Very interesting view George. If I ever get to host a seminar and mine is towards the end of the day, I will have coffee served (as well as something to get the audience involved at the start to switch them back on again!)

Steve Grish · 01-10-2009, 09:21 AM

It is important to keep your audience awake.

Much like how a casino pumps in O2 like crazy to keep the gamblers wide awake and kickin..

salesmanger · 01-10-2009, 09:25 AM

I would love to know some details on how that all went... or even better would have love to have been there sounds like a good way to learn some killer tips

Eric Stanley · 01-10-2009, 09:26 AM

Quote:

Originally Posted by Steve Grish

It is important to keep your audience awake.

Much like how a casino pumps in O2 like crazy to keep the gamblers wide awake and kickin..

They may pump in scent, but certainly not oxygen. Imagine the fire hazard with all of those people lighting up.

Charles E. White · 01-10-2009, 09:30 AM

Quote:

Originally Posted by Eric Stanley

They may pump in scent, but certainly not oxygen. Imagine the fire hazard with all of those people lighting up.

Actually, many casinos have went to non-smoking.....against my wishes!

George, you are absolutely right! Wright, in your case! Coffee would have probably done wonders especially as the day wore on.

Martin Luxton · 01-10-2009, 09:32 AM

George,

Are you going to do some split testing?

Colombian coffee drinkers conversions vs. Kenyan coffee drinkers conversions

Seriously though. It's also about the time of day and concentration. Two seminars a day is enough for anybody and most people have an energy dip in the early afternoon.

Martin

adamv · 01-10-2009, 10:28 AM

Quote:

Originally Posted by Steve Grish

It is important to keep your audience awake.

Much like how a casino pumps in O2 like crazy to keep the gamblers wide awake and kickin..

Quote:

Originally Posted by Eric Stanley

They may pump in scent, but certainly not oxygen. Imagine the fire hazard with all of those people lighting up.

I don't know about O2 or scents, although I've heard both of these but they certainly do have techniques for keeping people playing.

The color selection in their decorating is supposed to effect your mood.
The crazy designs on the carpets send your eyes back up to the gaming tables.
There are no clocks anywhere, so you lose track of time.
From most tables there are no windows or doors in sight.

The casinos put you in your own little world where nothing else exists. I'm not sure if one or more of those techniques can be applied to online business but I think the OP's suggestion of supplying coffee and tea is a good idea.

Steven Carl Kelly · 01-10-2009, 10:42 AM

Quote:

Originally Posted by Steve Grish

Much like how a casino pumps in O2 like crazy to keep the gamblers wide awake and kickin..

Casinos don't actually do this. I assume you were just kidding around.

Maria Gudelis · 01-10-2009, 10:49 AM

Quote:

Originally Posted by adamv

I don't know about O2 or scents, although I've heard both of these but they certainly do have techniques for keeping people playing.

The color selection in their decorating is supposed to effect your mood.
The crazy designs on the carpets send your eyes back up to the gaming tables.
There are no clocks anywhere, so you lose track of time.
From most tables there are no windows or doors in sight.

The casinos put you in your own little world where nothing else exists. I'm not sure if one or more of those techniques can be applied to online business but I think the OP's suggestion of supplying coffee and tea is a good idea.

I was just checking out Steve Wynn's new Encore casino/hotel yesterday (CES conference nearby) and yup -lots of colors going on - red,purple,yellow were the main colors...with butterfly designs - almost 'Gaudi' -ish!

One thing I do notice every time walking thru the casinos here in Vegas, I swear they put something in the air to make you thirsty (if more people drink their free alchohol -more gambling) - because I'm always needed some water after walking thru the casino and my eyes are dry...

Can't believe someone had a whole day seminar and never served coffee! wow!

Imagine their ROI if they hired someone at $10 an hour for 2 hours to go get those big cartons of coffee the coffee houses sell and bring them for serving....wow! Or if one of the speakers offered to cover the costs and on the sleeves of the coffee - branded their website on it (I've done that before

works real nice)

Cheers, Maria Gudelis

myob · 01-10-2009, 10:55 AM

It is amazing how little details can be missed. I give seminars frequently, and it is essential to have coffee, tea, soft drinks, and snacks in the back of the room. Catered lunches are worth every bit of the cost. Also restrooms should be convenient and directions announced to attendees. Make sure the room is at a comfortable temperature, well lit, and audio/visual equipment is functional. Get all the basics covered before the seminar begins. The most frequent question asked at my seminars is still "Where is the restroom?" LOL!

winebuddy · 01-10-2009, 10:57 AM

coffee - it's 11am and I am on my second pot.

coffee - the KEY indgredient to an "energetic" meeting

Frank Donovan · 01-10-2009, 11:00 AM

Mmmm..coffee.

It has been shown in tests that coffee can give an instant attention/concentration boost. So, good point.

Has anyone else recognized the other lesson in this thread; namely, that a simple change of heading can often result in a greatly increased response?

Frank

Maria Gudelis · 01-10-2009, 11:11 AM

Quote:

Originally Posted by Frank Donovan

Mmmm..coffee.

It has been shown in tests that coffee can give an instant attention/concentration boost. So, good point.

Has anyone else recognized the other lesson in this thread; namely, that a simple change of heading can often result in a greatly increased response?

Frank

Yes - great ad copy!!!!

Mark Kaye · 01-10-2009, 11:17 AM

Quote:

Originally Posted by Frank Donovan

Mmmm..coffee.

It has been shown in tests that coffee can give an instant attention/concentration boost. So, good point.

I'm just going to start doing my presentations at the local Coffee Bar...maybe for open mic night!

Tortue · 01-10-2009, 11:18 AM

I find that absolutely incredible that no coffee or tea was served!! Please tell me the seminar wasnt hosted by someone in the IM business, because I am pretty sure we are all jacked up on the caffine 90% of our day...lol

George Wright · 01-10-2009, 11:31 AM

Frank,

I see you had your coffee today.

Quote:

Originally Posted by Frank Donovan

Mmmm..coffee.

It has been shown in tests that coffee can give an instant attention/concentration boost. So, good point.

Has anyone else recognized the other lesson in this thread; namely, that a simple change of heading can often result in a greatly increased response?

Frank

George Wright · 01-10-2009, 11:39 AM

GREAT point Tortue,

Here are some more details that will interest you.

The major presenter in the morning was selling house/foreclosure flipping. The second presenter was selling Tax Lien Info.

There was no lunch originally scheduled. When the announcement was made about there being lunch after all it was announced that the lunch would be bought and provided by the third presenter who was selling an INTERNET MARKETING product.

Most there were AMAZED and he created a lot of buzz in the room because this was a Real Estate crowd and they for the most part had never heard of Internet Marketing.

WOW! You mean there is a way to sell our houses on the INTERNET besides eBay and Craig's List !!! And this guy must be GOOD because He Bought Lunch!

Granted, even he forgot coffee. But, you all should be proud to know that the IMer brought the lunch

George Wright, P.S. By the way he called it a "working lunch" and to get it we had to stay in our seat and were served right there in and during the seminar.

Quote:

Originally Posted by Tortue

I find that absolutely incredible that no coffee or tea was served!! Please tell me the seminar wasnt hosted by someone in the IM business, because I am pretty sure we are all jacked up on the caffine 90% of our day...lol

Tortue · 01-10-2009, 11:49 AM

Quote:

Originally Posted by George Wright

GREAT point Tortue,

The second presenter was selling Tax Lien Info.

LMAO! I can't even imagine getting my kids off to school in the morning without the java injection let alone sitting through tax lien info without it!

*reaches for her 3rd cup already today and has only been awake 3 hours*

Steven Carl Kelly · 01-10-2009, 12:09 PM

But I drink neither coffee nor tea! Would their be a hard liquor cart available?

Thomas · 01-10-2009, 12:43 PM

Secret #50 in Robert Cialdini's book, "Yes! 50 Secrets From The Science of Persuasion" is about caffeine: Researchers who spiked drinks with the equivalent of 2 cups of Expresso found that those who drank it and were exposed to a set of strong arguments for a certain position on a controversial issue were 35% more favourably disposed to that position than those who drank non-caffeine drinks.

Alas, it's not a simple as doping your prospects up on coffee though: the same research found no such effect when the arguments themselves were weaker.

Tommy.

HeySal · 01-10-2009, 01:26 PM

No coffee? Where's the refund line?

One of the smartest things I ever saw done at a seminar was a speaker had a juicer brought in and had a server squeezing fresh juice right there and passing small cups around to the audience during his presentation.

Not kidding -- fresh juices can pick people up in a way that coffee won't - and I say that as a certified coffee addict. The truth is that after enough coffee people's systems can get a bit fussy - but if you put a juicer there so they can get a quick splash of some nutrients, you suddenly have people who are willingly taking a drink of something that will make them feel energized - but in a great way that coffee can't muster - and, of course, they will attribute it to the speaker.

I really like the 02 idea, too - there isn't any smoking allowed in these seminars so it seems that just a percentage or two boost to the oxygen in a room might actually help a speaker out. It's worth a try for anyone speaking to arrange for the release of a tank into a room during their presentation I would think.

newbie@CPA · 01-10-2009, 02:49 PM

that's funny!

Jeannie Crabtree · 01-10-2009, 02:52 PM

I was going to host a health professionals seminar years ago for someone. I checked intothe cost of the the hotels, the presentation rooms.

Though it has been a while, I think things like drinks and snacks were an extra charge. So maybe someone forgot, or maybe someone was being cheap.

It is all a business expense, and would be a mistake to leave it off your list when setting up a seminar.

The IM'er who provided lunch was working smart!

Jason Fenty · 01-10-2009, 03:42 PM

When I saw this title I thought you had been reading The Undercover Economist by Tim Harford

. Excellent book.

SuiteJ · 01-15-2009, 04:04 AM

Quote:

Originally Posted by George Wright

By the end of the day the last two presenters did not do that well and I attribute that it was due to there being no coffee in the room. I'm serious.
George Wright

LOL. That cracked me up. Not sure if it's because I'm reading it at 2am, or because I'm addicted to coffee....probably both, I guess.

Funny story.
Cheers!
Jay

01-10-2009, 04:03 AM	#1
George Wright You R GREAT if you are A War Room Member Join Date: Jul 2002 Location: Shakey/Sunny CA, USA. Posts: 6,759 Blog Entries: 31 Thanks: 2,919 Thanked 1,835 Times in 737 Posts	How to get $1,000 for a cup of coffee Hi All, I attended an all day seminar today. It went from 9am to 5pm. The presenters were very enthusiastic and energetic and I did learn some great things. They announced at the beginning of the class that they would be serving a "working lunch" which was a surprise as lunch was not advertised as part of the deal. The one thing that was missing, NO coffee or tea. Not even with lunch. In the morning the first presenter did pretty well, I estimate that he made at least $20,000. The second presenter did well also. By the end of the day the last two presenters did not do that well and I attribute that it was due to there being no coffee in the room. I'm serious. As a matter of fact in the middle of the 4th presenters presentation when he got an answer to his question from an attendee who yawned in the middle of his answer the presenter noted to the attendant in the back of the room. "Next time get the coffee service." A couple of attendees walked a block for the $2 coffee and a couple went to the hotel cafe for the $5 coffee but most just sat there and yawned through the last two presentations. NOTE to self: If I ever do a seminar, serve Coffee and Tea. George Wright
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01-10-2009, 04:07 AM	#2
CurtisN Senior Warrior Member War Room Member Join Date: Mar 2008 Location: Toronto, Canada. Posts: 1,300 Thanks: 143 Thanked 231 Times in 187 Posts	Re: Serve Coffee stupid :) This secret alone could be worth thousands of dollars or more to someone's business. You should be selling this as a one page report for $97 or something!

01-10-2009, 08:35 AM	#3
Chiayee Advanced Warrior Join Date: Feb 2004 Location: Bavaria Posts: 883 Thanks: 48 Thanked 8 Times in 8 Posts	Re: How to get $1,000 for a cup of coffee curtis.. you are funny. Still, I can't agree more !

01-10-2009, 08:44 AM	#4
D Ambrose Senior Warrior Member War Room Member Join Date: Nov 2008 Posts: 1,072 Thanks: 129 Thanked 147 Times in 71 Posts Contact Info	Re: How to get $1,000 for a cup of coffee Very interesting view George. If I ever get to host a seminar and mine is towards the end of the day, I will have coffee served (as well as something to get the audience involved at the start to switch them back on again!)
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01-10-2009, 09:25 AM	#6
salesmanger HyperActive Warrior Join Date: Jan 2009 Location: Texas, United States Posts: 121 Thanks: 3 Thanked 10 Times in 9 Posts Social Networking Contact Info	Re: How to get $1,000 for a cup of coffee I would love to know some details on how that all went... or even better would have love to have been there sounds like a good way to learn some killer tips

01-10-2009, 09:21 AM	#5
Steve Grish Interactive Media Expert Join Date: Jan 2009 Posts: 48 Thanks: 4 Thanked 7 Times in 4 Posts	Re: How to get $1,000 for a cup of coffee It is important to keep your audience awake. Much like how a casino pumps in O2 like crazy to keep the gamblers wide awake and kickin..

01-10-2009, 09:32 AM	#9
Martin Luxton Christmas Rocker Join Date: Aug 2006 Location: North Pole Posts: 2,380 Blog Entries: 1 Thanks: 545 Thanked 696 Times in 372 Posts	Re: How to get $1,000 for a cup of coffee George, Are you going to do some split testing? Colombian coffee drinkers conversions vs. Kenyan coffee drinkers conversions Seriously though. It's also about the time of day and concentration. Two seminars a day is enough for anybody and most people have an energy dip in the early afternoon. Martin
	"Merda taurorum animas conturbit"

01-10-2009, 10:55 AM	#13
myob Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA Posts: 3,489 Thanks: 533 Thanked 2,099 Times in 1,296 Posts	Re: How to get $1,000 for a cup of coffee It is amazing how little details can be missed. I give seminars frequently, and it is essential to have coffee, tea, soft drinks, and snacks in the back of the room. Catered lunches are worth every bit of the cost. Also restrooms should be convenient and directions announced to attendees. Make sure the room is at a comfortable temperature, well lit, and audio/visual equipment is functional. Get all the basics covered before the seminar begins. The most frequent question asked at my seminars is still "Where is the restroom?" LOL!

01-10-2009, 10:57 AM	#14
winebuddy I Make it Rain War Room Member Join Date: Jan 2009 Location: Alabama Posts: 1,979 Blog Entries: 10 Thanks: 537 Thanked 569 Times in 296 Posts Social Networking Contact Info	Re: How to get $1,000 for a cup of coffee coffee - it's 11am and I am on my second pot. coffee - the KEY indgredient to an "energetic" meeting
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01-10-2009, 11:00 AM	#15
Frank Donovan Unplugged War Room Member Join Date: Jul 2008 Location: London, UK. Posts: 1,502 Thanks: 538 Thanked 1,274 Times in 643 Posts Contact Info	Re: How to get $1,000 for a cup of coffee Mmmm..coffee. It has been shown in tests that coffee can give an instant attention/concentration boost. So, good point. Has anyone else recognized the other lesson in this thread; namely, that a simple change of heading can often result in a greatly increased response? Frank
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01-10-2009, 11:18 AM	#18
Tortue TTC Custom Niche Blogs War Room Member Join Date: Dec 2008 Location: I Am Canadian!! Posts: 116 Thanks: 10 Thanked 17 Times in 13 Posts	Re: How to get $1,000 for a cup of coffee I find that absolutely incredible that no coffee or tea was served!! Please tell me the seminar wasnt hosted by someone in the IM business, because I am pretty sure we are all jacked up on the caffine 90% of our day...lol

01-10-2009, 12:09 PM	#22
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: How to get $1,000 for a cup of coffee But I drink neither coffee nor tea! Would their be a hard liquor cart available?
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01-10-2009, 12:43 PM	#23
Thomas Leprechaun Killer War Room Member Join Date: Jul 2002 Location: Ireland Posts: 3,234 Blog Entries: 14 Thanks: 149 Thanked 347 Times in 217 Posts	Re: How to get $1,000 for a cup of coffee Secret #50 in Robert Cialdini's book, "Yes! 50 Secrets From The Science of Persuasion" is about caffeine: Researchers who spiked drinks with the equivalent of 2 cups of Expresso found that those who drank it and were exposed to a set of strong arguments for a certain position on a controversial issue were 35% more favourably disposed to that position than those who drank non-caffeine drinks. Alas, it's not a simple as doping your prospects up on coffee though: the same research found no such effect when the arguments themselves were weaker. Tommy.
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01-10-2009, 01:26 PM	#24
HeySal The Nature Lady War Room Member Join Date: Nov 2004 Location: , , USA. Posts: 4,099 Thanks: 2,673 Thanked 3,186 Times in 1,753 Posts Social Networking	Re: How to get $1,000 for a cup of coffee No coffee? Where's the refund line? One of the smartest things I ever saw done at a seminar was a speaker had a juicer brought in and had a server squeezing fresh juice right there and passing small cups around to the audience during his presentation. Not kidding -- fresh juices can pick people up in a way that coffee won't - and I say that as a certified coffee addict. The truth is that after enough coffee people's systems can get a bit fussy - but if you put a juicer there so they can get a quick splash of some nutrients, you suddenly have people who are willingly taking a drink of something that will make them feel energized - but in a great way that coffee can't muster - and, of course, they will attribute it to the speaker. I really like the 02 idea, too - there isn't any smoking allowed in these seminars so it seems that just a percentage or two boost to the oxygen in a room might actually help a speaker out. It's worth a try for anyone speaking to arrange for the release of a tank into a room during their presentation I would think.
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01-10-2009, 02:49 PM	#25
newbie@CPA Warrior Member Join Date: Dec 2008 Posts: 29 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How to get $1,000 for a cup of coffee that's funny!

01-10-2009, 02:52 PM	#26
Jeannie Crabtree Senior Warrior Member War Room Member Join Date: Oct 2003 Location: , , USA. Posts: 1,847 Thanks: 100 Thanked 42 Times in 31 Posts	Re: How to get $1,000 for a cup of coffee I was going to host a health professionals seminar years ago for someone. I checked intothe cost of the the hotels, the presentation rooms. Though it has been a while, I think things like drinks and snacks were an extra charge. So maybe someone forgot, or maybe someone was being cheap. It is all a business expense, and would be a mistake to leave it off your list when setting up a seminar. The IM'er who provided lunch was working smart!
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01-10-2009, 03:42 PM	#27
Jason Fenty Active Warrior Join Date: Jan 2009 Posts: 67 Thanks: 1 Thanked 0 Times in 0 Posts	Re: How to get $1,000 for a cup of coffee When I saw this title I thought you had been reading The Undercover Economist by Tim Harford . Excellent book.