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How To Ask Your List If They Will Buy Your eBook

by tomewer
4 replies
Hi guys,

The title says it all really - does anyone have experience with producing eBooks to sell to a list (and on the website that produced the list), and if so, did you ask the list in advance if they would buy it?

I am slowly building a list for a niche site I have and am considering producing an eBook that would basically be repurposed original content from the site, edited, expanded upon, and put together in a professional-looking manner.

However, I am concerned that the conversion rate may not be worth the effort, and so figure that the best way to get a good idea of the potential conversion rate would be to ask my list if they would buy a guide. That being the case, I would be interested to know if there is a particular way in which one might go about it.

I'd appreciate your help!

Thanks,

Tom
#buy #ebook #list
  • Profile picture of the author BloggingPro
    LOL

    So your about to email your list to ask them if they would be interested in PAYING for "repurposed" content they originally could get on your website? I''m all about creating relationships with your list, but something tells me that won't work out too well.

    That said, you could try a poll with them.

    OR... instead you could shoot them an email to get a better understanding how you can solve their problems with a completely original information piece. You might see better conversions in the long-term that way.
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    • Profile picture of the author tomewer
      @BloggingPro

      Funnily enough, I wouldn't quite put it like that

      I am of course no expert (nor am I at all experienced in selling eBooks), but I follow Pat Flynn and he is a big exponent of the "selling eBooks with repurposed content" method.

      I see no problem in principle with this and understand the logic behind it. For instance, if I were interested in a niche and were offered two options:

      1. Browse through a website of say 50-100 articles
      2. Buy an eBook, with all the information on the website plus more, available immediately at my finger tips, presented in a professional manner and an organised fashion

      I know I would be inclined to go with the book (in fact, I have actually made purchases on this basis in the past).

      Any, I digress...

      Simply emailing my list and saying "I'm taking all my articles on the site and throwing them into an eBook" wasn't the angle I was proposing to go with at all - nor would it be what I would actually do.

      Thanks for your input

      Does anyone have experience with canvassing their list to see if an eBook would produce a good conversion rate?
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  • Profile picture of the author Dan Allard
    Ask if they would answer a few questions in a survey. You can set up a survey for free using SurveyMonkey.com.

    Then find out what their problems are, and also ask if they'd pay for solutions in an ebook.

    When you sell to your list, you're just trying to sell the click to the sales page or sales video. Once they click the link in your email, the sales page should do the rest of the work. In the email itself just speak to what benefit they'll get out of clicking on the link (what they'll learn, etc.).
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  • Profile picture of the author tomewer
    Dan - survey sounds like a good idea. Would have to think about how to package it to make sure that I didn't get misleading answers. Will put some thought into this. Thanks!

    Any other ideas?
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