Pricing an Ebook

It really depends on the content inside the eBook. Is it a basic 3-5 page eBook on a basic subject? Or is it a content rich eBook with 10-20 pages of good quality information? Maybe give us some details on it so we can help you put a price tag on it...

you would have to give much more information before anyone can give you any idea.

ebooks commonly sell for free to $1 up to $97 pretty regularly.

if you want a complete guess, i would say $7 - $27. but your going to have to give more info about how long it is, how strong the content is, whats unique about it, who your clients are....and many other factors.

Depends on what is in the eBook really $27 - $97 its really up to you

You could use this opportunity to sell it for a really competitive price and start building your list. This could help you with having some potential buyers for your future more fulfilling eBooks.

for me it depends on how much potential income it can give to the buyer of the ebook.

It depends, for a shorter one, I would just give it away as a promo for an opt-in and such. But if it is an actual ebook that you plan to make money with, I would say $7-$17, anything ending in 7 because its the magic number.

i do see your points, but when selling to customers, its not really about YOU (the seller), its about them. its pretty hard to build a business selling people things when you are not focused on customers, but rather YOURSELF.

and i dont really care what any seller thinks their product is worth, as a customer i only care about whether i feel i got my money's worth.

if you feel your stuff is worth $100 bucks and i (as a customer) think its worth $25. you are probably done selling to me and anyone i can let know about how badly i feel i got screwed. you got the first sale, but your are now done.

to build a business you need happy customers. the easiest way to do that is to over-deliver.

that said there is something to be said for selling yourself short and under charging.

but the OP stated this is their first ebook. i am going to make a generalization and say that if its your first ebook, i would find it a bit of a long shot that you will be providing some huge UN-believbley valuable information.

thats not to say its going to be a bad product, but there is a learning curve to anything. so lets be realistic.

I have come across an E-Book/White paper for around $10k but the info was solid and worth it , so you should look at the value not the price if this is going to help a person and they can use to make money/build something/guide/etc etc then charge $47 don't make a product cheap just because some one say's you should!

There was a test done about 2 yrs ago on the word E-book and the other White paper and White paper seem to hold more as a good product then E-book so mabye call yours a White paper you never know

Jason

i would place it about $7 and collect email too...with the email list, i would be able to sell more in future...pricing it at a higher price may drive customer away...

What's the subject? If it's internet marketing related - like a traffic strategy or something hot like FB apps, etc then somewhere in the $37-$77 range would probably work just fine. Try the lower end of the range & pair it with a good complimentary upsell that really overdelivers. That would make for an excellent sales funnel.

If it's on a hobby-related topic like dog training or cooking, etc then try marketing it via Kindle & list it between $2.99 and $9.99. With this approach you could create a series of short 10-20 page eBooks and establish yourself as a reputable author on Amazon. Little short eBooks are fun to write & don't take as much out of you vs creating a really long, exhaustive eBook.

Rate also depend upon scale of the Market.If market is big, we may get it cheap.

I always price based on one thing... Net profit. What price will put the most money in my pocket at the end of the day. The only way to know that is to run split tests at different price points and check sales, refunds, backend sales, etc... There is no way to know the best price without running traffic for a few weeks at least.

It really depends on the niche and value of the product..

Is it also a front hand or back hand product?

Cheers,

~Gary

Yup... there's too little information to say plus it boils down to what people are prepared to pay.

Some of factors include your promotional material and sales copy, the niche and how specific your product is, how hungry your market is and if they actually spend money online.

Sometimes higher prices sell better... but, again, it depends on these factors.

Random example but Jim Straw has an eBook online that sells for $1000 - I think it's on how to become a millionaire - what's that information worth to you?

More than a $1000 right?

MarketingMinded if you were actually 'marketing minded' then you would know bofore you started the ebook how much you were going to sell it for.

During your market research you would have discovered a product (in this case an ebook) that enough people (to make it worth your while) were willing to pay X for.

Typical ebook prices range from free to $80 or more with the majority of reported ebook sales falling in the price range from $7 to $15. It will surely depends on the content and the pages.

Just found this.

Don't know if it'll help, but here goes:

How to Price Your eBook so that it Sells and Still Makes a Profit

Figured i'd just ask here, how much would you guys charge for a 95 page content-rich ebook as a WSO?

Depends on where and how it will be sold! If you are thinking to launch a WSO, I suggest you to keep the price as low as possible.

I think it depends on the reasons for releasing it or client profile.
I priced my current WSO, (link in signature), quite low. The content is very valuable and unique, but its priced to encourage the clientele it targets, newcomers.
I have had some feedback that I should be charging $50 not $9, but a newcomer wont pay that much.
I also wanted to build my reputation as I am new to selling WSO's.

If you have it end in a 7, many people will assume it is PLR material that they could probably find cheaper or free elsewhere. A few of my friends were saying the other day that they aviod anything ending in a 7.

search for Pat Flynn's free guide to making ebooks, he talks about pricing (I don't have enough posts to post the URL at the moment)
his blog is called smartpassiveincome

The real issue is value. If your customer feels it is worth more than you have it priced for, they will become someone who will buy from you again. If they feel like it is not worth what you are charging you have lost them.

I recently made a purchase and feel like I got 10 times more value than I paid for. Therefore I will not hesitate to buy from this person again.

I have bought stuff before that was literally a joke, and that person stands little chance of getting any more of my money.

So the bottom line is over deliver, give your customer more than they pay for and you will do well.

Hey MarketingMinded,

Congrats on the ebook creation.

Here is my thinking (excuse me if it offends anyone)...

Ebooks sell from $1 - $100+
Some are given away for free.
Some are even used for bargaining chips (building lists by making people THINK they are free when reallly you are paying with your info and email address ;-P)

The point is that an ebook can be ANY amount you want it to be for. However that doesn't mean it should be for that amount.

I guess what I am trying to say is, how much value are you giving, how much insight into your expertise are you allowing to be given away? How much of the ebook is meat and how much is fluff?

I think an ebook should cost whatever you feel comfortable with, for the amount of a) effort you have put into it and b) the amount of value your customer will get out of it.

So figure out the simple equation and you have your secret sauce right there:

E+V=£

(Your) Effort + (Customer) Value = Price Of Product

Just my 2 pennies (I'm from the UK so I have to be a little awkward hehe)