Would you pull your eyeball from it's socket just to make a few sales? This guy did.

George Wright · 01-10-2009, 12:57 PM

Hi all,

So I'm riding the train from Long Beach to Los Angeles a while back. A man standing at the front of the car announces loudly to all within ear shot.

"Ladies and Gentlemen Please I need a quarter a Dollar or anything you can spare! Please! Anything you give will be greatly appreciated!"

He then reached up to his eye socket and pulled out his eyeball. His glass eyeball (I sure hope it was a glass eyeball

)

At that point he kept talking as he walked down the isle holding his eyeball in one hand, he had it pointed at his other outstretched hand as if it were looking at it.

I honestly can't remember what else he was saying, all I remember from that point was him walking down the isle with his opened outstretched hand being watched by his other hand (the one with the eyeball) as people filled the watched hand up with a lot of money.

There has got to be a marketing lesson here.

George Wright

ryanman · 01-10-2009, 12:59 PM

Well you can call it a catchy call to action. He shows you something which is hard to believe...Surprises your senses and gets into your wallet.

Doug Simons · 01-10-2009, 01:17 PM

Awesome! Did he sell you ?

Tim Dixon · 01-10-2009, 01:35 PM

I'm racking my brains trying to think what the marketing lesson in that great story is.....

If he made money doing it then I guess there must be something we can learn from it.

Maybe he just had an eye for business....

Tim

R Hagel · 01-10-2009, 01:42 PM

Well... he got your attention. And isn't that half the battle? That's why headlines are the most important parts of our ads and sales letters.

BTW, when I first saw your headline, I thought you were going to talk about this story:

Texas death row inmate pulls out eye, eats it - Yahoo! News

Ewww.

cheers,
Becky

George Wright · 01-10-2009, 01:47 PM

Quote:

Originally Posted by Doug Simons

Awesome! Did he sell you ?

One shiny Susan B. Anthony. The ticket machines at the terminal give change in heavy metal.

George Wright

George Wright · 01-10-2009, 01:49 PM

You Win R. Hagel

Quote:

Originally Posted by R Hagel

Well... he got your attention. And isn't that half the battle? That's why headlines are the most important parts of our ads and sales letters.

BTW, when I first saw your headline, I thought you were going to talk about this story:

Texas death row inmate pulls out eye, eats it - Yahoo! News

Ewww.

cheers,
Becky

JamesFraze · 01-10-2009, 01:50 PM

Quote:

Originally Posted by Tim Dixon

Maybe he just had an eye for business....

Tim

HAHAHAHAHA

Frank Bruno · 01-10-2009, 01:51 PM

Wow! Some of the people on the train probably didn't even see this marketing strategy coming!

Frank Bruno

nicholasb · 01-10-2009, 02:26 PM

people were probably terrified and gave him money just to go away.

gorri · 01-10-2009, 02:29 PM

Ewww

But clever

Quote:

Originally Posted by George Wright

Hi all,

So I'm riding the train from Long Beach to Los Angeles a while back. A man standing at the front of the car announces loudly to all within ear shot.

"Ladies and Gentlemen Please I need a quarter a Dollar or anything you can spare! Please! Anything you give will be greatly appreciated!"

He then reached up to his eye socket and pulled out his eyeball. His glass eyeball (I sure hope it was a glass eyeball

)

At that point he kept talking as he walked down the isle holding his eyeball in one hand, he had it pointed at his other outstretched hand as if it were looking at it.

I honestly can't remember what else he was saying, all I remember from that point was him walking down the isle with his opened outstretched hand being watched by his other hand (the one with the eyeball) as people filled the watched hand up with a lot of money.

There has got to be a marketing lesson here.

George Wright

Buildingfutures · 01-10-2009, 02:31 PM

Sometimes you just have to try the CRRRAZY approach to things, and you'll get what you want!

ExRat · 01-10-2009, 02:48 PM

Hi George,

Quote:

There has got to be a marketing lesson here.

Yup. If you can get eyeballs, you can make money.

................

From the article Becky linked to -

Quote:

Then he was transferred and remains at the Jester Unit, a prison psychiatric facility near Richmond southwest of Houston

What a great name for a psychiatric facility.

Quote:

It is exactly the same reason he pulled out the last one

It appears that it's not the first time he has done this. What a tragic story.

garyv · 01-10-2009, 03:15 PM

It reminds me of one of Frank Kerns many ads. At first when you see one you're like what the h...

and the next thing you know, you're watching your money pass by.

01-10-2009, 12:57 PM	#1
George Wright You R GREAT if you are A War Room Member Join Date: Jul 2002 Location: Shakey/Sunny CA, USA. Posts: 6,759 Blog Entries: 31 Thanks: 2,919 Thanked 1,835 Times in 737 Posts	Would you pull your eyeball from it's socket just to make a few sales? This guy did. Hi all, So I'm riding the train from Long Beach to Los Angeles a while back. A man standing at the front of the car announces loudly to all within ear shot. "Ladies and Gentlemen Please I need a quarter a Dollar or anything you can spare! Please! Anything you give will be greatly appreciated!" He then reached up to his eye socket and pulled out his eyeball. His glass eyeball (I sure hope it was a glass eyeball ) At that point he kept talking as he walked down the isle holding his eyeball in one hand, he had it pointed at his other outstretched hand as if it were looking at it. I honestly can't remember what else he was saying, all I remember from that point was him walking down the isle with his opened outstretched hand being watched by his other hand (the one with the eyeball) as people filled the watched hand up with a lot of money. There has got to be a marketing lesson here. George Wright
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01-10-2009, 12:59 PM	#2
ryanman The Ultimate Warrior War Room Member Join Date: Oct 2008 Posts: 922 Thanks: 18 Thanked 295 Times in 141 Posts	Re: Would you pull your eyeball from it's socket just to make a few sales? This guy did. Well you can call it a catchy call to action. He shows you something which is hard to believe...Surprises your senses and gets into your wallet.
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01-10-2009, 01:17 PM	#3
Doug Simons HyperActive Warrior War Room Member Join Date: Nov 2008 Location: Chicago Posts: 175 Thanks: 25 Thanked 15 Times in 12 Posts Social Networking Contact Info	Re: Would you pull your eyeball from it's socket just to make a few sales? This guy did. Awesome! Did he sell you ?
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01-10-2009, 01:35 PM	#4
Tim Dixon Just me War Room Member Join Date: Apr 2006 Location: UK Posts: 979 Thanks: 35 Thanked 156 Times in 57 Posts Social Networking	Re: Would you pull your eyeball from it's socket just to make a few sales? This guy did. I'm racking my brains trying to think what the marketing lesson in that great story is..... If he made money doing it then I guess there must be something we can learn from it. Maybe he just had an eye for business.... Tim
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01-10-2009, 01:42 PM	#5
R Hagel Copywriting and More... War Room Member Join Date: Feb 2003 Location: Where it's cold, USA Posts: 3,221 Thanks: 1,397 Thanked 1,882 Times in 702 Posts	Re: Would you pull your eyeball from it's socket just to make a few sales? This guy did. Well... he got your attention. And isn't that half the battle? That's why headlines are the most important parts of our ads and sales letters. BTW, when I first saw your headline, I thought you were going to talk about this story: Texas death row inmate pulls out eye, eats it - Yahoo! News Ewww. cheers, Becky
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01-10-2009, 01:51 PM	#9
Frank Bruno Senior Warrior Member War Room Member Join Date: Jun 2003 Location: USA Posts: 2,442 Blog Entries: 1 Thanks: 7 Thanked 97 Times in 75 Posts Social Networking Contact Info	Re: Would you pull your eyeball from it's socket just to make a few sales? This guy did. Wow! Some of the people on the train probably didn't even see this marketing strategy coming! Frank Bruno
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01-10-2009, 02:26 PM	#10
nicholasb Senior Warrior Member War Room Member Join Date: Jul 2008 Location: , , USA. Posts: 1,910 Thanks: 85 Thanked 677 Times in 253 Posts Social Networking	Re: Would you pull your eyeball from it's socket just to make a few sales? This guy did. people were probably terrified and gave him money just to go away.
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01-10-2009, 02:31 PM	#12
Buildingfutures Sean Sheehan - WF Troll War Room Member Join Date: Nov 2008 Location: Orlando, FL Posts: 822 Blog Entries: 2 Thanks: 141 Thanked 244 Times in 127 Posts Social Networking	Re: Would you pull your eyeball from it's socket just to make a few sales? This guy did. Sometimes you just have to try the CRRRAZY approach to things, and you'll get what you want!
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01-10-2009, 03:15 PM	#14
garyv Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , . Posts: 1,719 Thanks: 391 Thanked 886 Times in 390 Posts	Re: Would you pull your eyeball from it's socket just to make a few sales? This guy did. It reminds me of one of Frank Kerns many ads. At first when you see one you're like what the h... and the next thing you know, you're watching your money pass by.
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