Creating an info-product on a seasonal niche?

Hi Warriors,

I am planning to create my first info-product and have looked at a seasonal niche where a lot of people are looking for a certain solution. My potential competitors have a very well established presence on the web and have a few articles on the topic but no comprehensive solution to people's problem (since they are general sites/portals), and this is where I think I can step-in.

The challenges I am facing are:

-The festival/day is not too far away, and I'll only have about 20-30 days to create the product, put it in the marketplace and generate traffic. I have money to invest on outsourcing, so can speed up my work. But still, is a month too less time to do all this? Once that day is over, there'll be no further sales of that product.

-I am thinking of pricing it low, which would probably not interest too many affiliates. Will I lose a lot of potential sales in the absence of affiliates?

-The idea is to create a how-to ebook and an upsell of videos of the same instructions to make things even easier for customers. Thoughts?

Thanks!