3 {{ upvoteCount | shortNum }}
3 {{ upvoteCount | shortNum }}

List talk. Open/Unsubscribe ratio? (let's share. and grow.) ;)

by Sarevok
2 replies
Sup fellas.

I just created a new list (500 members). I sent an e-mail an hour ago and have 60 opens, 5 unsubscribes. Not bad. (my bigger lists have a much worse ratio.)

I was curious if you guys want to share your ratio? (Size of list is and LONGEVITY of list is helpful information when calculating congruence with Open/Unsub ratio.)

I find that ratio is enhanced when I offer valuable information. The first letter I wrote was valuable information that they had requested.

Do you find your ratio to be poorer when you offer a promotion or sale? I do.

I'm curious as hell to hear some of your ratios, just to augment my understanding and factual determination. (and everyone elses.)



Regards

Sarevok
#grow #list #open or unsubscribe #ratio #share #talk
  • Profile picture of the author Sarevok
    Also, was curious if you guys like to double opt in, and have a "registration confirmation" type message?
    Signature
    {{ DiscussionBoard.errors[4598355].message }}
  • Profile picture of the author ericnelsonator
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[4598615].message }}
    • Profile picture of the author drmani
      I don't measure open rates, and use clickthrough rates as
      a general indicator - the ONLY number I obsess over is the
      conversion to sales (or any other action taken based on
      the click).

      From this week:

      #1: No pitch content - 3.5% clickthrough

      #2: Blatant pitch, little text - 9.8% clickthrough

      #3: Longer pitch - 2.7% clickthrough

      #4: Follow up on #3 pitch - 7.5% clickthrough

      For all my lists together, unsubscribes last week were 4.

      All these lists are double-opt in with a required confirmation
      message including a link to click and confirm.

      All success
      Dr.Mani
      Signature
      {{ DiscussionBoard.errors[4600152].message }}

Trending Topics