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Lost At PP Sea. Help Before Drowning?

by thehorizon
10 replies
Dear Warrior,

I am in the perfect susceptible position right here - a total amateur to internet marketing - ready for most people with promotion links and who have no idea what they're talking about to pounce on me with rabid advice. For that, I'm thankful, yes, but I never had a direction to start with. But if you're not one of them, you're the right one I wish to know, I admire, and I wish to learn from.

I tried once, and didn't log into that account for 2 years because of some issues. But I'm back here, and I'm wiling to try. I want to become a millionaire through the Internet, and that's why I'm here.

But i'm not making a million yet.

I'm trying.

Here is what I did in the span of one month.
  • Studied Copywriting by practicing and rewriting swipe letters from Jay Abraham, John Carlton, Gary Halbert, Gary Bencivenga, various Warriors here, hyped up sales videos etc...
  • Studied technical things. I've learnt how Adwords, PPC works. I've learnt how to produce pdfs, product create, conduct interviews, etc.
  • Learnt the technicalities of internet marketing. Learnt various ways to build a list, maintain a list, warm it up, etc. Learnt how to build squeeze pages, learnt how to map out sales funnels, down/upsells etc.

But it's not enough.
I have a very big problem...

I can't proceed because I simply can't determine what niche I can get into. Assuming that I wish to enter the PPC -> squeeze -> lead marketing route, what kind of advice is there available for me to be able to choose a good niche for PPC?

Thank you,
horizon


PS. I don't mean brainstorming for niche ideas. I mean how do I judge if a niche is profitable for PPC, since it's differently targeted, different from the normal SEO route? I have keyword tools like SEO powersuite or Market Samurai, but the furthest I've gotten with them are getting niches with low competition in terms of SEO.
#beginner #kickstarting #niche #research
  • Profile picture of the author thehorizon
    Desperate bump.
    (Do I have to start testing headlines too.... ? Oh god.)
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  • Profile picture of the author thebitbotdotcom
    LOL!!! Don't feel bad. You're beginning a journey with a very large learning curve.

    One thing you can do to see if a niche is profitable is follow the money.

    Google your keyword and see if ads appear down the right side on several pages.

    If they do, people are advertising there because there is money to be made.

    Personally, I don't use PPC. I'm an SEO guy all the way...
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    • Profile picture of the author RayWhittaker
      Tools like Market Samurai are really better for keyword research than niche research; although they do have their place.

      It can be hard work trying to dig out the perfect niche. Most people would recommend starting with things you know and love (or at least like). Internet marketing can become a bit of a pain if you have no interest in your chosen subject.

      As thebitbotdotcom said you can go where the money is. If people are paying for PPC ads, their is usually money to be made with that niche. Don't chase anything that has too many ads though; you'll find there is probably too much competion. If you find a niche with say 6 or 8 PPC ads on page one of google, it could be worth further investigation.

      Another tip is to take a look at ebay pulse pulse.ebay.com. You can sometimes get ideas on what people are searching for on ebay. Ebay users are gennerally buyers and sellers not just looking; another good indication that their is money in the subject.

      Another place to look is the Dummies books website (dummies.com I think). They put a lot of research into a subject to create books on it. So if there is a Dummies book that relates to a niche, there's a good bet there is money to be made in it.

      BTW, if you have the budget, outsource work like copywriting or web design. Don't try to do everything yourself unless you have to. You need to be working on your business not in it.

      Good luck
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  • Profile picture of the author Brian Alaway
    Instead of looking for a niche, look for where the traffic is going. You can use a site like Alexa>Hot Topics or Google Trends>Hot Searches (look at different dates not just the current date) to identify keywords that lead to site targets. Then you can go to a site like Compete, plug in a site and view similar sites. Once you know where the traffic is going then it's not that hard to deduce what they're looking for. If you're considering ppc, adsense, cpa, etc., you can then find an offer to match what their looking for at places like offervault, affiliatepaying, odigger, offers202, etc.
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    • Profile picture of the author thehorizon
      Originally Posted by thebitbotdotcom View Post

      LOL!!! Don't feel bad. You're beginning a journey with a very large learning curve.

      One thing you can do to see if a niche is profitable is follow the money.

      Google your keyword and see if ads appear down the right side on several pages.

      If they do, people are advertising there because there is money to be made.

      Personally, I don't use PPC. I'm an SEO guy all the way...
      Hmm, your words speak true. I'm a bit lost because of all the contradictory advice flying out like the spaghetti monster after the "google slap" thing. Well, I never lived to see it, so I'm pretty confused.

      I've done pretty minor SEO actually within that one month. The furthest I got with affiliate sales are 2-3 sales/month and $1/day with Adsense.

      Originally Posted by RayWhittaker View Post

      Tools like Market Samurai are usually better for keyword research than for niche research.

      As thebitbotdotcom said, you could look at following the money. See who's paying for advertising using PPC
      Originally Posted by RayWhittaker View Post

      Tools like Market Samurai are really better for keyword research than niche research; although they do have their place.

      It can be hard work trying to dig out the perfect niche. Most people would recommend starting with things you know and love (or at least like). Internet marketing can become a bit of a pain if you have no interest in your chosen subject.

      As thebitbotdotcom said you can go where the money is. If people are paying for PPC ads, their is usually money to be made with that niche. Don't chase anything that has too many ads though; you'll find there is probably too much competion. If you find a niche with say 6 or 8 PPC ads on page one of google, it could be worth further investigation.

      Another tip is to take a look at ebay pulse pulse.ebay.com. You can sometimes get ideas on what people are searching for on ebay. Ebay users are gennerally buyers and sellers not just looking; another good indication that their is money in the subject.

      Another place to look is the Dummies books website (dummies.com I think). They put a lot of research into a subject to create books on it. So if there is a Dummies book that relates to a niche, there's a good bet there is money to be made in it.

      BTW, if you have the budget, outsource work like copywriting or web design. Don't try to do everything yourself unless you have to. You need to be working on your business not in it.

      Good luck
      Haha, you're right. I can be pretty much entangling myself in too many things. Outsourcing should be something I should do instead of studying everything up.

      True that I need at least a few ads displaying in google to know if that niche is profitable for PPC... (I love all those tips you gave, pretty brilliant. I immediately thought of using magazines as well, since their headlines are pretty researched.)

      Would you happen to know how to get low-cost bids for keywords in Adwords? (Well, other than image ads)

      Originally Posted by Brian Alaway View Post

      Instead of looking for a niche, look for where the traffic is going. You can use a site like Alexa>Hot Topics or Google Trends>Hot Searches (look at different dates not just the current date) to identify keywords that lead to site targets. Then you can go to a site like Compete, plug in a site and view similar sites. Once you know where the traffic is going then it's not that hard to deduce what they're looking for. If you're considering ppc, adsense, cpa, etc., you can then find an offer to match what their looking for at places like offervault, affiliatepaying, odigger, offers202, etc.
      Another interesting take.. Great stuff there Brian! Going to try your advice as well. I've only heard of offervault, never really heard of the rest there, haha.
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  • Profile picture of the author PPC-Coach
    Pick an offer, pick a ppc engine and go for it.

    Ask questions, learn by taking action.

    That's the best way.

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    • Profile picture of the author DebbieD
      You're over-analyzing things. Do some action and expect to fail in the beginning. You'll need to tweak and test your ads, and tweak and test your ads some more.

      If you can, I would suggest that you buy a PPC e-book or information or course from an experienced, reputable PPC marketer. Follow that guide and tweak things until you make a profit.
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      • Profile picture of the author DebbieD
        After submitting the reply above, I 'got' your title, PP Sea - PPC. Wow, you're creative!
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  • Profile picture of the author RatRaceWatch
    There's an ocean ahead of you friend. Like many of us, you got to start paddling till you find the island, you'll get there if you have the determination. Keep experimenting, some things will work, some won't. Thats what I've tried so far and I'm starting to see success :0
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  • Profile picture of the author bagpuss0001
    You need to pick a niche for sure, but that isnt very easy first time.
    • Write a list of 10 subject you know a fair bit about. (ex. beer)
    • for each of those write several sub categories (ex. brewing beer, best beers, beer steins, collecting beer adverts)
    • Then drill a bit deeper into that (ex Brewing Beer: brewing ales, brewing bitters, brewing american beers, brewing lagers)
    • At this point, do some keyword research with google keyword tools to identify any with a good search (2000+ per month), and low competition.
    "et voila" You have found a niche.
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