What am I doing wrong, or not doing?

18 replies
I'm a designer, trying to offer services to anyone who needs them. I put up a warrior for hire ad, but it was really a flop. I know that what I have to offer is valuable, and that I can rise above my competition, but I don't know how.

(view it if you want, this isn't a plug)

http://www.warriorforum.com/warriors...ml#post4593735

That's my thread, it didn't exactly go well. Can anyone point out something I'm obviously doing wrong, or failing to do?
#design #photoshop #wrong
  • Profile picture of the author dave_hermansen
    So you're a graphic designer then? We may have a position for you if you're talented. PM me and we can discuss this further.
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    • Profile picture of the author Tony Marriott
      First thing I'd do is pay the $36 for the War Room so you can PM

      It looks pretty poor if you can't message your prospects or customers.

      A highlights you as a newbie

      and the sales page was just too complicated for me. Simplify and tell us what you've got. Show a portfolio
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  • Profile picture of the author onegoodman
    I think you doing a nice job. However, I am not sure if the price work for warriors as special offer (I personally think $300 is a little high but as I am not working with WSO i can't really tell). I can see you do have some good prices for signature, ebooks covers.

    I would suggest to wait more after all it seems you haven't been around long enough.

    One more thing you can do, check what other warrior are offering in WSO, are they giving a better pricing ?

    I hope that helped
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  • Profile picture of the author murtuza
    you are a good graphic designer, now you have to learn marketing.

    I would advise you to setup your own website with a squeeze page. Give one valuable product, graphics package or one service for free like website critique.

    Now drive traffic to your site, follow up with emails with your list and sell them your services.

    Your service should be reasonably priced and also high quality. I am not a website or graphic designer but I have done dozens of site design projects.

    What I do is I have good wordpress themes that I show my clients as templates for their website. They pretty much like the theme. I charge them only $200 for a complete site design with a wordpress theme with 5 pages of content. Also modify the header of the theme little bit.

    It takes one of my designers hardly 2 hours to get the entire theme working for the client and I make money on autopilot for such a small amount of work.

    As an upsell I setup a free autoresponder, plr articles and a follow up email series on their site for additional $400, that sells like hot cakes.

    The lesson is to be creative, do less and charge more and also be reasonably priced than your competitors.

    Learn to drive traffic as there is huge demand for your service online. Create your portfolio and see how Sean does at his site 'Minisite Graphics'. This guy has literally captured most of the top internet marketing gurus site and graphic projects, you should be getting bunch of ideas from him.
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    • Profile picture of the author MaryB
      Hi, there.

      Your work looks really nice ... but I think it gets kind of lost in the long offer page and all the words. I agree with this:

      Originally Posted by murtuza View Post

      you are a good graphic designer, now you have to learn marketing.

      I would advise you to setup your own website with a squeeze page. Give one valuable product, graphics package or one service for free like website critique.

      Now drive traffic to your site, follow up with emails with your list and sell them your services.
      Create one super-great deal (or discount) for the WSO -- describe it -- then send interested people to your site to redeem it, capturing their info for your list. I think the sales page is way too text-heavy and offers too many choices.

      Also, I'm a copywriter and editor. I couldn't help but notice a few typos, misspelled words, etc. Clean up and tighten your copy. Errors of that type do take the professionalism down a few notches, in my opinion.

      (As an aside ... if you'd like to barter some copy writing/ copy editing help in exchange for some graphic design tasks, I'd be interested. You can email me at maryb1517 [at] gmail [dot] com. )
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Cogitationalist View Post

    Can anyone point out something I'm obviously doing wrong, or failing to do?
    No, nothing "obvious", but I can offer you two little observations - impression only: not certainty ...

    (i) The dividing line with those advertising listings here can be a very fine one indeed, between complete failure and reasonable success;

    (ii) I think probably you have three factors against you: (a) you haven't been here long, (b) you're not a War Room member (that will matter to some people - there's some credibility involved, perhaps?), and (c) maybe your prices are perceived as "on the high side" in a competitive market? I don't know to what extent each of those three things might "count against you", though.
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  • I would just say only 2 things:

    a) Whatever the service you do, make sure that your service is useful to most of them. (I have observed some few things in your service something like "tick" or "X" mark, Im really not sure how many will buy those type of things..

    Go to fiverr.com , you will find some designers, check for what designing does most of the people preferring and you provide that service here..

    b) Regarding price: Keep price high only when you've a Genuine proof that you have already success in that service.

    Hope it helps!

    Have a gr8 day!
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  • Profile picture of the author Cogitationalist
    I really, really appreciate everyone's responses here. It's all great stuff, and I intend to edit this post with individual responses as I read through them once more and finish up what I'm doing, I just wanted to get a big ol' THANK YOU in asap.
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  • Profile picture of the author H.Miller
    I think you are offering way too much on one ad. Try running separate ads for web graphics, photo service and graphic formatting.
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  • Profile picture of the author Kronom
    I am glad I found you actually, I am looking potentially for somebody, who could do some headers for me for my new websites.

    Originally Posted by Cogitationalist View Post

    I'm a designer, trying to offer services to anyone who needs them. I put up a warrior for hire ad, but it was really a flop. I know that what I have to offer is valuable, and that I can rise above my competition, but I don't know how.

    (view it if you want, this isn't a plug)

    http://www.warriorforum.com/warriors...ml#post4593735

    That's my thread, it didn't exactly go well. Can anyone point out something I'm obviously doing wrong, or failing to do?
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    • Profile picture of the author Cogitationalist
      Well you found a good person for that

      Still building my post count over here, so I can't PM just yet. But feel free to message me any way you see fit, email and Skype work.
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  • Profile picture of the author Cogitationalist
    Originally Posted by onegoodman View Post

    I think you doing a nice job. However, I am not sure if the price work for warriors as special offer (I personally think $300 is a little high but as I am not working with WSO i can't really tell). I can see you do have some good prices for signature, ebooks covers.

    I would suggest to wait more after all it seems you haven't been around long enough.

    One more thing you can do, check what other warrior are offering in WSO, are they giving a better pricing ?

    I hope that helped
    It was helpful, thank you. The $300 price for that WSO service basically offers EVERYTHING to be done with unlimited everything. So it basically is the concierge service, where anything can be adjusted after it's completed, where I save all of the elements to be edited for future use, and the requests have no limitations. It also offers discounts on further purchases to be added in, to add the most value possible. I do think that my newbie-ness to the forum did play a role though. Thanks for your insight!

    Originally Posted by Tony Marriott View Post

    First thing I'd do is pay the $36 for the War Room so you can PM

    It looks pretty poor if you can't message your prospects or customers.

    A highlights you as a newbie

    and the sales page was just too complicated for me. Simplify and tell us what you've got. Show a portfolio
    I agree, being unable to PM sucks. I intend to become a War Room member eventually, so maybe i'll hold off until then. Thanks for responding.

    Originally Posted by murtuza View Post

    you are a good graphic designer, now you have to learn marketing.

    I would advise you to setup your own website with a squeeze page. Give one valuable product, graphics package or one service for free like website critique.

    Now drive traffic to your site, follow up with emails with your list and sell them your services.

    Your service should be reasonably priced and also high quality. I am not a website or graphic designer but I have done dozens of site design projects.

    What I do is I have good wordpress themes that I show my clients as templates for their website. They pretty much like the theme. I charge them only $200 for a complete site design with a wordpress theme with 5 pages of content. Also modify the header of the theme little bit.

    It takes one of my designers hardly 2 hours to get the entire theme working for the client and I make money on autopilot for such a small amount of work.

    As an upsell I setup a free autoresponder, plr articles and a follow up email series on their site for additional $400, that sells like hot cakes.

    The lesson is to be creative, do less and charge more and also be reasonably priced than your competitors.

    Learn to drive traffic as there is huge demand for your service online. Create your portfolio and see how Sean does at his site 'Minisite Graphics'. This guy has literally captured most of the top internet marketing gurus site and graphic projects, you should be getting bunch of ideas from him.
    Thank you! I do have a website, it's a personal portfolio site but it also contains the services links from the for-hire ad I placed. Web design and wordpress are really not my forte, so it was somewhat difficult to get up and running but it's there; still needs to be polished. It's jonathanmedrano.com - in case you wanna check it out. Most of the things you're talking about, regarding themes, I don't really know anything about and don't really intend to get all that involved with; but what you're discussing is essentially middle-manning / arbitrage. You mention how long it takes 'one of your designers' - so while I appreciate the suggestion, I'm not looking to find someone to hire to perform a service I know nothing about to someone who needs it. This essentially removes all of what I do from the equation and adds a host of things I'm not familiar with or just aren't really in my nature to do. I do graphic design, I'm not really a marketing businessman looking for charge clients for something I can find someone else to do cheaper; for that much I'd just outsource other, simpler tasks. I'm not really looking for advice on how to get rich using the internet, but more so how to best advocate the purchase of the services I actually provide. Driving traffic to my site is the one thing I feel is relevant to what I'm actually trying to do, and I'm working on it. Thanks!


    Originally Posted by Alexa Smith View Post

    No, nothing "obvious", but I can offer you two little observations - impression only: not certainty ...

    (i) The dividing line with those advertising listings here can be a very fine one indeed, between complete failure and reasonable success;

    (ii) I think probably you have three factors against you: (a) you haven't been here long, (b) you're not a War Room member (that will matter to some people - there's some credibility involved, perhaps?), and (c) maybe your prices are perceived as "on the high side" in a competitive market? I don't know to what extent each of those three things might "count against you", though.
    Yeah, I was hoping for reasonable success. I agree about factors A and B, they definitely speak on behalf of why this didn't do better than it could. As far as prices being on the high side, I'm not really sure about that. Most of what I do is cheaper than what others offer, but just slightly higher than a Fiverr gig - while retaining the quality of very high end pricey designers and miles above what you get from Fiverr people who barely speak Engrish. The WSO / Sales page formatting service is a project in itself, which is why I offer levels of service for it that include various topics that require more work. The $300 service I offer provides literally everything you can ask for graphically out of a WSO, where the $125 one offers just above the minimum. The largest difference is that the copy I'd use for the cheaper services is ready to go, versus the other service' required copy being something you could pull out of notepad, completely unarranged and unformatted. I appreciate your response!

    Originally Posted by MaryB View Post

    Hi, there.

    Your work looks really nice ... but I think it gets kind of lost in the long offer page and all the words. I agree with this:



    Create one super-great deal (or discount) for the WSO -- describe it -- then send interested people to your site to redeem it, capturing their info for your list. I think the sales page is way too text-heavy and offers too many choices.

    Also, I'm a copywriter and editor. I couldn't help but notice a few typos, misspelled words, etc. Clean up and tighten your copy. Errors of that type do take the professionalism down a few notches, in my opinion.

    (As an aside ... if you'd like to barter some copy writing/ copy editing help in exchange for some graphic design tasks, I'd be interested. You can email me at maryb1517 [at] gmail [dot] com. )
    Yeah, my biggest conflict when making this was whether or not to include all 3 areas or just one. I opted for what apparently was the wrong one. I should focus more on the WSO stuff, with a hint at the web graphics stuff. The web stuff is mostly what's within the WSO stuff, but I just wanted to be sure there was a way for people to be able to purchase JUST individual web graphics, like if they had just a general site or a sales page / WSO that they didn't want formatted but still wanted digital product media. Regarding the copy, yeah, it's mostly written by me. I'm no copywriter, and despite going through it repeatedly, there were still errors. I'd love to have you point those out though, it's like when do a word-find puzzle and you just still can't manage to find that last word despite having been through the entire puzzle a thousand times.

    I'll send you an email.

    Originally Posted by articlewritingservicess View Post

    I would just say only 2 things:

    a) Whatever the service you do, make sure that your service is useful to most of them. (I have observed some few things in your service something like "tick" or "X" mark, Im really not sure how many will buy those type of things..

    Go to fiverr.com , you will find some designers, check for what designing does most of the people preferring and you provide that service here..

    b) Regarding price: Keep price high only when you've a Genuine proof that you have already success in that service.

    Hope it helps!

    Have a gr8 day!
    Thank you! The tick and X mark items were just examples of what types of bullets would go into a checklist. Everyone loves good old bullet lists, but everyone has seen those simple little • marks next to each bullet - so this was meant to exemplify what can go there instead of Wordpad's defaults. It's not really something someone would buy, but more something that would be included for the WSO graphic formatting I offer; each one does take it's own time to create though, hence my noting how many.

    I see what you're driving at regarding Fiverr, but I honestly think it's a waste of time to look for Fiverr gigs and then offer them here; I don't intend to work for $3 and change the way Fiverr people do and I don't expect someone to see MY gig here for $___ and opt to pay me for it when they could spend $5 to get it done - know what I mean? Unless I really displayed that me offering the same thing was actually worth more money, which would prove difficult for most things on Fiverr as people go there for quick cheap little things (you don't go to Fiverr to get your website designed, nor does a web designer offer his service for $5) so I don't really know how well I would do trying to 1-up a place people go to outsource for peanuts.

    Regarding the proof/price - I feel that design proves itself. If I say something costs $5000 - like my copy - you'd need to read my copy from other products that were successful enough to profit. With design, you can openly see and evaluate what something is worth, for the most part. If I tell you that my buttons are worth $1 each, when you go look at them you can see that and decide 'yeah, these are ****ty buttons that are worth about $1 each' - where if you see some gorgeous, modern styled buttons..you would see more value in them. For the most part, I feel design speaks for itself. If I show you a crappy bootleg half-chewed up business card and say this is my million dollar design, you'd laugh in my face. If I showed you a business card like you've never seen, you'd probably be wondering 'wow, how much would it cost me to have that?!' rather than 'what kind of idiot pays $__ for that?!'

    Appreciate the feedback, thanks a bunch!


    Originally Posted by H.Miller View Post

    I think you are offering way too much on one ad. Try running separate ads for web graphics, photo service and graphic formatting.
    That's definitely my biggest priority. Individualizing each of these services. Thanks for the tip!


    Originally Posted by Muhammadgulzarji View Post

    if you are good in graphic then u will get very soon good job through this forum.
    Thank you, I really hope so myself


    Thank youuuuu thank you thank you all!
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  • Profile picture of the author Winlin
    I almost don't want to post this, it may come across a bit harsh. Please understand if I thought you were not sincere I wouldn't waste my time responding.


    Learn the culture of the forum - Your short period between joining and putting out your shingle gives the impression you joined for only one reason.... "To fleece the natives."

    Become active in the Forums -" I cannot PM because I don't have enough posts" is "Death" here at the Forums. You only need 50 posts, am I right?. 10 a day for 5 days will do it.

    Your Forum Name- Cogitationalist ? ; Ouch! it hurts just to say it.

    Your sales piece promotes your service more like a commodity... which is OK, if that's how you want to market yourself. However, if so you need to then drop your pricing below the competition if you want to enter the local market.

    Are you certain the local market "Warrior Forum" demands this service? $50-$150
    for photo retouching? And why is yours better the the $5 version at Fivver?

    Lastly if you are promoting a photo and graphics associated offering, your sales piece needs to shout! "Quality Graphics" and I'm afraid it's a bit more like "eh".

    My advice; spend a few weeks checking out the forum. Get involved with the locals and really analyze the opportunities. I believe you are on the right track, but maybe you got ahead of yourself.

    -To Your Success
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  • Profile picture of the author Bruce NewMedia
    Just some quick observations:

    1.There's WAY too much on the sales page..too many choices, it's a blur.

    2. Your a graphic artist, right?...yet the page is not graphically interesting and does not show off your skills, (which I'm sure you have)

    3. Your tone in the copy is not helpful. In some places it's just too 'commanding' and not friendly. It may, in places, convey the unintended feeling that you're 'difficult' or demanding to work with.

    For example you say, "I DO NOT perform watermark services...DO NOT CONTACT ME to have, blah blah.... in some other places you go into considerable detail about how the customer should provide photos to you and again use a tone that's not the most inviting.

    Plus I wonder why you need all those detailed requirements for submitting material in the sales page anyway? ...couldn't that be sent to a serious buyer by email (pdf)?

    4. I would try and team up with a copywriter (not me!) and see if you could perhaps trade services, so your copy could be redone.

    5. Price-wise, you might need to focus on fewer services and write a truly compelling offer with some great samples to pull the higher prices on the WF.
    _____
    Bruce
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  • Profile picture of the author owenlee
    i believe your price is abit high..and your post is too little...
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    • Profile picture of the author Cogitationalist
      To Winlin, brucerby and owenlee, thank you very much. I appreciate the criticism, honestly. I made the thread for answers precisely like the ones I've gotten, so thanks for being especially nice and taking the time out to advise me.
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  • Profile picture of the author Rick Britton
    I know the OP personally and he is a really charming and pleasant young fella. Go for it buddy!
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  • Profile picture of the author JuliannaW
    This might be brutal to hear, but here goes nothing:

    Your service is for a graphic artist and, unfortunately, your sales thread is not graphically pleasing. Like, at all.

    As others have mentioned, it is a blur of options and does not have any kind of "pop" to it. A lot of it looks like recycled PLR graphics, at best.

    Additionally, there are a few things for sell in the WSO forum that allow people to create high-quality WSO threads themselves. And, believe you me, the graphic rendering of their WSO threads are unbelievable (ie., beautiful) -- which is something you desperately need to work on to make an excellent first impression.
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