The F Word Will Send Your Sales Through The Roof!

by Dayton21

Posted: 13 years ago 28 replies

INTERNET MARKETING

Hey Guys Dayton Anderson here,

And the other day I got an e-mail from the Great Ben Settle. The copywriter that creates all the sales letters for a lot o Mike Dillards products.

This is what the e-mail said.

I'm a big fan of the "F word."

I like to shout it at my email students.

Brag about using it.

And, even though it WILL offend a portion of your list (and make
them want to unsubscribe), those who start using the F word in
their email marketing all tell me they see their sales go right
through the roof.

Wait a minute...

What's that?

You think I'm joking?

Oh... you think when I say "F word" I'm talking about the old Anglo
Saxon word for fornicate?

But that's not the F word I speaketh of.

I'm talking about the OTHER F word:

"Frequency"

Frequent contact is KEY to big profits online.

That constant (preferably daily) follow-up can quite literally
double your sales in some cases (depending on your list, product,
and how well you can write emails, of course).

It did for me when I started mailing daily.

And it has for others, too.

This title creates explosive click through rates, and then provides some great quality information about how often to e-mail your list.

#direct marketing secrets #email marketing #network marketing sales #roof #sales #send #word

tpw 13 years ago

**** that....

Oh, the "other F word"... My bad...
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Big Al 13 years ago

Ben Settle is a wicked bad email copywriter... please don't tell anyone else
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g36 13 years ago

Hahaha, I thought it was the other "F" word and I was confused, how come "F" word will send your sales through the roof?
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:)
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- hardraysnight 13 years ago
  
  Originally Posted by g36
  
  Hahaha, I thought it was the other "F" word and I was confused, how come "F" word will send your sales through the roof?
  
  I did too, F for free, seems to work everytime.
  
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outwest 13 years ago

I knew there had to be a catch and this title was deceptive, turns out I was right on the money

still though, its one of those, that you cant help clicking on out of curiosity
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- JohnMcCabe 13 years ago
  
  Frequency you, man! :p
  
  [ 1 ] Thanks
  
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TheKeys 13 years ago

Ha, didn't see this coming. Frequency.. interesting.
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brianboyer 13 years ago

I think the other F word gets attention and will create sales too. Young people love the F word! It's music to their ears!
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- GoodnightSweetRatRace 13 years ago
  
  Oh for Frequency sake
  
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HeySal 13 years ago

Yeah right. Just another f**king frequent flyer.

Catch this one. Not from Roget's, but ya know what else frequency can stand for? Nag.

Nag nag nag nag nag nag nag.

I didn't get a spam filter with my ex. I love the one I have online.
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JSProjects 13 years ago

Count me as one of the people who press "unsubscribe." 7-10 emails a week is way too much.
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yukon Banned 13 years ago

I always unsubscribe frequent mailers, it's annoying as heck to see the same sender begging in my inbox every single day.

It's like an annoyoing neighbor that just won't go away!

Take a day off, relax, give it a rest...
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David Keith 13 years ago

frequency does not always equal attention. attention is what will send your click/sales through the rough. frequency is one of the easier and least creative ways to create attention. its also one of the most hated ways of creating / holding attention.

frequency usually works for a bit, but not for years or even months, maybe not even weeks.
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Tor86 13 years ago

In layman's term... Spamming.
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George Wright

13 years ago

I've been thinking about making a squeeze page where the subscriber could choose how many times he wants to be contacted.

I.E. Once a month, once a week or every day. If the emails are packed with GREAT value and the once a month subscribers see that, they might go back and increase the frequency.

For instance if the email said "Today all my readers get a free review copy of my new ....... If that monthly offer is really a super one, what am I sending out to the more frequent subscribers. If it is just as valuable on a weekly or even daily basis, only the "non target" members would subscribe. Right? Wrong?

Thanks
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tpw

13 years ago

Originally Posted by George Wright

I've been thinking about making a squeeze page where the subscriber could choose how many times he wants to be contacted.

I.E. Once a month, once a week or every day. If the emails are packed with GREAT value and the once a month subscribers see that, they might go back and increase the frequency.

For instance if the email said "Today all my readers get a free review copy of my new ....... If that monthly offer is really a super one, what am I sending out to the more frequent subscribers. If it is just as valuable on a weekly or even daily basis, only the "non target" members would subscribe. Right? Wrong?

I have been thinking about the same.

Thanks

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Publish Coloring Books for Profit (WSOTD 7-30-2015)

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SteveJames 13 years ago

The money is in your email list. Thanks for reminding us that we need to keep in touch with our list Dayton
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sbucciarel Banned 13 years ago

Frequency = Fail in my inbox.
I don't want to be contacted Frequently by anyone, so I use the Big U word.
Unsubscribe.
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Jim Zboran 13 years ago

Frequency is probably most profitably combined with autoresponders/broadcasts that are high value from the recipients perspective. Most of us want more good stuff in our lives and less bad stuff. Junk emails are one of the easier forms of garbage to cut out of our lives while high-value emails one of the rarer pleasures in life.

In regards to allowing subscribers to decide for themselves how often to receive emails,
Perry Marshall has some clever ideas/experience with this.

He calls the concept "The Maze" and it very naturally allows list members to segment themselves and communicate they want to hear more. (He posted a video explanation at Why I Use InfusionSoft – The Maze )

While you might not want to use the tools he uses to build his maze, you might find the concept (or some parts) adaptable to your own situation/resources.
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bolo1107 13 years ago

I hate it when mailers do the "F" thing (frequency) on me. I wish I could tell 'em to "F" off (the other F word), but I'm just too much of a nice guy.:p
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celente 13 years ago

ahhh that old chest nut.

FREQUENCY is what it is all about. But if you just being frequent and giving your subscribers crap they will unsubscribe faster than you can say "outta here"

So while frequency is good, you have to make sure what you are giving them is getting them closer to their goals. Actually helping them, without blasting affiliate links and offers in their face.

We find that you do a 4 for one a month, and that is good for our niches. Meaning you 3 good emails with lots of content, video, audio text, ebooks and then for every three of these you do 1 plugging a good affiliate product or something. In all our testing lately, it seems to bring home the bacon.

The real struggle seem to be getting the ratio of content to offers. Because once you have somone on your list, they are there for life or until they unsubscribe. So it is better to have them for life and not pee them off!!!
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Gary Ning Lo 13 years ago

Thanks for sharing..

Frequency can really be bring success in all areas in life if you're doing the right things..

Cheers,

~Gary
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Rach72 13 years ago

Didn't chef Gordon Ramsey have a program called "The F Word"?

Pretty sure that it didn't stand for 'frequency'

Actually, on that note - I wonder who made more money from their 'f-word' marketing - Dillard or Ramsey? :rolleyes:
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HeySal 13 years ago

I can't even imagine having anything to say to people on a darned daily basis. It would all end up gurbish after awhile at that rate. If people could stay relevant on a daily basis, there would be many fewer divorces. Also figure in how much time people have to read emails if they are busy? Do YOU have impetus to open and read emails every darned day? I've always figured bi-monthly is just about enough. At that velocity you can always think of ways to keep your conversation vital, and I am not so slow to take time to open emails from someone I only hear from a few times a month.

Just saying....if you want to know how many times a week to mail someone - figure it by how often you can receive emails from the same person and not feel they are a pain in the butt instead of being curious about what they have to say.
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When the Roads and Paths end, learn to guide yourself through the wilderness
Beyond the Path
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danieldroga 13 years ago

the "f" word whew! You caught me with your title that was quite interesting I was thinking of the other f word.
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m2carbine 13 years ago

Frequency. . . Daily Basis. Well that would not be for me. . . Unless if I want to see those unsubscribes skyrocket. :-)
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- JohnMcCabe 13 years ago
  
  I think too many people believe that Frequency = Frequently.
  
  On a churn-and-burn list, daily might not be enough. On most lists, daily would be overkill on a grand scale.
  
  After this many years of both running lists and being on lists, I've concluded that each list develops its own particular rhythm. Like dancing, if you get the rhythm right, you can make some mistakes and still not look like an idiot. Lose the rhythm, and even if you get every step perfect, you look silly.
  
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Evelyn B. 13 years ago

Nicely done! ;-)
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The F Word Will Send Your Sales Through The Roof!

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