Whopper or Friends?

15 years ago

Viral marketing for free burgers. I've heard it all.

Well that's what BK sells right?

Lesson:

As soon as you can, do get some type of viral marketing campaign going. it should only help your marketing efforts.

TL

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Johnathan

15 years ago

lol WOW...........

hmm.. if it catches on... could facebook actually be 'shutdown'?

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Johnathan

15 years ago

I didn't think it would be possible -- but actually that is probably one of the quickest ways to completely shut down a company such as facebook

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Kurt 15 years ago

Originally Posted by Johnathan

lol WOW...........

hmm.. if it catches on... could facebook actually be 'shutdown'?

Originally Posted by Johnathan

I didn't think it would be possible -- but actually that is probably one of the quickest ways to completely shut down a company such as facebook

It's possible all the free publicity will actually help Facebook, too.
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Johnathan

15 years ago

I'd say it's kind of self-implosion. First people will start with "unknowns", then "aquaintances", then actual friends because it is "easy" to do. If they get enough publicity, that could actually happen. I don't think the publicity would help facebook.

If it really catches on, it will take people a while to "re-establish" those friends. It's easy to "drop", but difficult to "add" (i.e., you have to find them, remember who you had, etc). But dropping -- just click a button.

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telesale1606 15 years ago

I Dont think so -- but think of the impact it may have on facebook might even shut it down

I dont really care though as I find the staff quite pompous and full of themselfs
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Andy Money

15 years ago

No such thing as bad publicity.

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Corwinnx 15 years ago

What I want to know is what did Facebook do to piss BK off?

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- Talltom1 15 years ago
  
  Originally Posted by Corwinnx
  
  What I want to know is what did Facebook do to piss BK off?
  
  -Marcus
  
  Yeah, that's the first thing I thought of. Somebody, somewhere in the marketing machine at BK must have a burr under their saddle for Facebook.
  
  Absolutely great campaign idea though.
  
  Talltom
  
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valerieSONORA

15 years ago

That's funny.

But whoppers are high in fat and not healthy so you shouldn't eat one free or not!

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J Bold

15 years ago

I don't think Facebook would allow that to go on. Drop 10 friends and get a free whopper? Who cares? A whopper is a cheap hamburger to buy, anyway, and you want to get rid of friends for a $2.50 hamburger? I don't buy it.

Unique idea, though, so that's to be admired. But in the end, I think it's pretty useless.

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Andy Money

15 years ago

This reminds me of the old MS threads that turned into 2+ page threads about how terrible the marketing is... yet we're still going on and on about it. Just saying, if it's worth talking about at all it was worth doing, people will remember this--guaranteed.

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MikeAmbrosio

15 years ago

Originally Posted by mrsleep99

This reminds me of the old MS threads that turned into 2+ page threads about how terrible the marketing is... yet we're still going on and on about it. Just saying, if it's worth talking about at all it was worth doing, people will remember this--guaranteed.

Remembering does not necessarily mean increased sales.

Studies have been done regarding catchy or funny advertising and found that in many cases, even though the general public may enjoy them and remember them, sales did not significantly improve (I'll see if I can find that somewhere).

As far as Facebook losing out, I doubt it. The app (coupon) is limited to one per customer. In the US only. I have about 1500 friends - of which 95% I don't personally know. Why not sacrifice 10? I would still have close to 1500 (or so).

I think it's creative marketing. Although I can't stand BK food, so far they have been the only company in this genre (fast food) that I have seen do this kind of thing. It's funny, and I will remember it...but that doesn't mean I will buy anything from them...

Come to think of it, I may use this just to ditch a few friends in a comical way...as a joke. Should garner interesting feedback

Mike

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Kurt

15 years ago

Originally Posted by MikeAmbrosio

Remembering does not necessarily mean increased sales.

Studies have been done regarding catchy or funny advertising and found that in many cases, even though the general public may enjoy them and remember them, sales did not significantly improve (I'll see if I can find that somewhere).

As far as Facebook losing out, I doubt it. The app (coupon) is limited to one per customer. In the US only. I have about 1500 friends - of which 95% I don't personally know. Why not sacrifice 10? I would still have close to 1500 (or so).

I think it's creative marketing. Although I can't stand BK food, so far they have been the only company in this genre (fast food) that I have seen do this kind of thing. It's funny, and I will remember it...but that doesn't mean I will buy anything from them...

Come to think of it, I may use this just to ditch a few friends in a comical way...as a joke. Should garner interesting feedback

Mike

Hey Mike,

I agree.

And, it may actually help Facebook by trimming a lot of their dead weight.

IMO, the real strength of this campaign is how viral it is. You may drop folks as a joke, but BK is sending out 10 "advertisments" through you and your FB account.

They spend a few hundred dollars on a widget, make a few press releases, then we (and Facebook) do all the work for them.

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bombdiggity 15 years ago

You guys have heard of their new cologne, haven't you?

www.firemeetsdesire.com

Burger King is going over-time with their marketing campaigns lately apparently.
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J Bold

15 years ago

If the point was not for me to get the widget but to go get a whopper, maybe they will succeed.

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Jonathan Heusman 15 years ago

When I first saw that promotion I LOL'ed, but I have to admit it is creative and is a sure way to go viral.

1 person drops 10 friends, those 10 friends all decide they want whoppers, so they drop 10 friends, then all of those friends want whoppers too now and all of a sudden 1000 friends have been dropped just like that and 1000 people know about the whopper promotion. It will definitely spread fast.
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InternetMoneyStream

15 years ago

Well sorry grandma..... yip that's 10! Sweet.... Free Food! Just downright ridiculous. But funny.

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Dan C. Rinnert 15 years ago

If you organize with your friends, couldn't you drop 10 friends, get your coupon, then re-friend them?
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- Andy Money 15 years ago
  
  Originally Posted by Dan C. Rinnert
  
  If you organize with your friends, couldn't you drop 10 friends, get your coupon, then re-friend them?
  
  Sure, yeah.
  
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