How to use MySpace to get top Lycos rankings!
You can make good money with it: take 3-4 days to fully update your product, send it out to your list as a freebie. A week later, ask for some feedback to use as testimonials for the quality of the new information. Now...
Relaunch the new product! Nothing shady; all new information, it's a new product to anyone that hasn't bought. Everyone wins :-)