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Can you create a niche?

by Jeremy James
16 replies
Hey guys,

I have started a few blogs about random subjects, adding adwords, mostly for the practice, but, I was curious. Can you actually create a niche simply using blogger?

In one view, I'd say that if I could create a niche, and started monetizing that early, I'd be the lead factor in that arena.

So, let's say that I wanted to create a niche based on "blue nail deodorant." Product doesn't exist yet, or, at least only exists in a very small arrangement. Can I monetize that?

Thanks.
#create #niche
  • Profile picture of the author Corwinnx
    You can monetize almost anything. If you want to create 'demand' that will require things like, branding, public relations, and brilliant marketing strategies.

    -Marcus
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    • Profile picture of the author Ram
      Someone (Red Bull's owner maybe?) created the big money niche of nasty tasting energy drinks. So yes, you can.
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    • Profile picture of the author Jeremy James
      Originally Posted by Corwinnx View Post

      You can monetize almost anything. If you want to create 'demand' that will require things like, branding, public relations, and brilliant marketing strategies.

      -Marcus
      In your opinion, can that be done strictly online, with no money being spent?
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  • Profile picture of the author Jeremy James
    Great, thanks for the input.
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  • Profile picture of the author Jeremy James
    Very good point.
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  • Profile picture of the author angela99
    Originally Posted by Jeremy James View Post

    Hey guys,

    I have started a few blogs about random subjects, adding adwords, mostly for the practice, but, I was curious. Can you actually create a niche simply using blogger?

    In one view, I'd say that if I could create a niche, and started monetizing that early, I'd be the lead factor in that arena.

    So, let's say that I wanted to create a niche based on "blue nail deodorant." Product doesn't exist yet, or, at least only exists in a very small arrangement. Can I monetize that?

    Thanks.
    I don't know how you'd "create" a niche; the market has to be there. A niche market is part of a much larger market after all.

    But why try to create a niche? There are endless niches just waiting to be discovered.

    Here's a true story about a new niche (new to me, anyway) I discovered yesterday. I always check out magazines on the newsstand to find potential new niches. So yesterday I thought I had a winner - I bought a magazine on TV and Film Memorabilia. I'd seen memorabilia for sale on eBay.

    Anyway, long story short, I'm not interested in the niche, so if anyone wants it, take it with my blessing. I did some keyword research, and there is a market, but the only clear way I could see to monetize it would be via eBay.

    If you create eBay niche stores, it might be a great niche for you. :-)

    Cheers

    Angela
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    • Profile picture of the author Corwinnx
      Hey Angela,

      I can easily see the reason for a desire to 'create a niche.' The OP is a 'visionary.'

      Case in point: Cell phones.

      We didn't have 'cell phones' when I was growing up. At 12 years, it never occured to me that one could even exist, let alone what I might 'need' one for. But SOMEONE, had the 'vision' and thus the product was created. Since no one really knew what it was until it was marketed, they first had to be educated as to WHY they would even want it before there could ever be a thought process that included the idea of 'purchasing it.'

      Visionaries create industries. My hat is off to the OP for wanting 'vision.' Just be sure to remember that not all visions become realities. Some will not work out. That's life.

      -Marcus
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  • Profile picture of the author AnarchyAds
    Banned
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    • Profile picture of the author Sean Bissell
      Yea, you can create a niche...

      But why try?

      You're fighting an uphill battle here.

      Especially strictly online.

      Most of what is online is fueled by copywriting. That's because most of what is online is text.

      And some video... but that's still copywriting at it's core.

      One of the major "mantras" to successful copywriting is that you can't make someone WANT something. They have to ALREADY want it, and then you just channel that "want" onto your product/service.

      Going by that principle you'd have to find something people already want, and then channel that want onto your "new" product.

      Which would create... sort of a new niche.

      For example:

      The desire to stay connected and communicate =
      -Cell phones
      -Cordless home phones
      -Speaker phones
      -Tin can phones
      -Also...
      -Computers
      -Forums
      -Social networking sites
      -Instant messaging
      -Skype

      Even stretching communication further:
      -Courses on business communication
      -Persuasion books, seminars, courses
      -Dating products
      -etc.

      So are those niches?

      Or just products that cater to basic human desires?

      Can you really create a niche?

      Or shouldn't you just go after a desire, and create a product to fulfill that?

      Makes ya think.
      -Sean
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      • Profile picture of the author Franck Silvestre
        Hey, you forgot ... Twitter!

        Originally Posted by Sean Bissell View Post

        Yea, you can create a niche...

        But why try?

        You're fighting an uphill battle here.

        Especially strictly online.

        Most of what is online is fueled by copywriting. That's because most of what is online is text.

        And some video... but that's still copywriting at it's core.

        One of the major "mantras" to successful copywriting is that you can't make someone WANT something. They have to ALREADY want it, and then you just channel that "want" onto your product/service.

        Going by that principle you'd have to find something people already want, and then channel that want onto your "new" product.

        Which would create... sort of a new niche.

        For example:

        The desire to stay connected and communicate =
        -Cell phones
        -Cordless home phones
        -Speaker phones
        -Tin can phones
        -Also...
        -Computers
        -Forums
        -Social networking sites
        -Instant messaging
        -Skype

        Even stretching communication further:
        -Courses on business communication
        -Persuasion books, seminars, courses
        -Dating products
        -etc.

        So are those niches?

        Or just products that cater to basic human desires?

        Can you really create a niche?

        Or shouldn't you just go after a desire, and create a product to fulfill that?

        Makes ya think.
        -Sean
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        Former Body Guard, Now REAL Traffic & List Building Coach
        >> HOT WSO: Six Figure Solo Sellers <<

        Winson Yeung said: "...Definitively A++ recommended WSO"
        Kevin Riley said: "Franck, glad to see you bringing out MORE and MORE GREAT stuff"
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        • Profile picture of the author sylviad
          That's a good question. I was thinking the same thing about keywords. Can you actually make keywords popular and valuable? And I got the same question that I do now for your question.

          Yes. Everything started somewhere - as others here have pointed out.

          It's a tough row to hoe, however. Look at the early inventors - How tough it was for them to get their ideas accepted, ie: flight, horseless buggies, sending messages across the miles, projecting the voice along the airwaves, electric lights... All those inventors faced negativity - no one believed those things were possible. But once they were proven, they quickly caught on and look where we are today.

          Was flight really needed? Probably not, especially back then, yet people soon became convinced.

          If your new niche is part of a larger niche, you might have bigger and earlier success than starting a completely new niche. In your example, blue nail deodorant, (not even sure what that would be) in all likelihood it would fit in the cosmetics or personal care products category. So you can build interest for your product by adding it to those lists - put it alongside those other products so people become familiar with it... and curious.

          You would be able to utilize the keywords used to find cosmetics and personal care products. From there, it's all about branding and keeping your product name out there - give out some samples - get testimonials - get the cosmetics & personal care magazine and site editors to do write-ups - get personal care pros to look at your product and endorse it, and in time, you will have a successful product - assuming people actually like it.

          Sylvia
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    • Profile picture of the author Ram
      Originally Posted by AnarchyAds View Post

      What a BRILLIANT question.

      Once upon time, NOBODY wore underwear.

      However, someone once wore the first pair.

      What I want to know is who invented circumcision ... and how did he convince the second guy? Now THAT's salesmanship!
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  • Profile picture of the author The Digital Paper Company
    In my opinion, one can create a new niche in either of 2 ways:

    1. Finding an existing need that people never knew they needed; or
    2. Creating a new product that people will feel they need.
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    • Profile picture of the author Jeremy James
      Originally Posted by The Digital Paper Company View Post

      In my opinion, one can create a new niche in either of 2 ways:

      1. Finding an existing need that people never knew they needed; or
      2. Creating a new product that people will feel they need.
      As of now, I am still racking my brain on that.

      Except..

      *snaps fingers*

      I may have one!

      Thanks.
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  • Profile picture of the author babyjane
    There is little difference between recognizing a potential business opportunity and recognizing a "niche marketing" opportunity.

    The hardest part of the process is usually convincing yourself that you have the necessary confidence to become involved in niche marketing.
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