How NOT to treat your list

6 replies
Couple of weeks ago I came across a marketer whose blog I really enjoyed and could relate to in a number of ways, so contrary to my behavior of late, I joined this person's subscriber list.

The nature of the Blog was very personal and the whole style of writing was very friendly and he invited and encouraged discussion in every post. All in all, here was someone who was offering not only well written and interesting content, but was open to discussion and two way communication.

So, I started to get his emails, fairly regularly on a daily basis and for about two weeks they were nothing, but thinly disguised affiliate offers. To give the marketer his due, the emails though promotional in nature were well written and engaging enough for me to skim through and remain on his list.

A few days ago, he sent an email out that appeared to be quite inspirational in that it relayed a personal story that most people and certainly myself could relate to. (As it turned out later, the email was to "warm up" for his forthcoming new membership site). Anyway, this email was like a breath of fresh air in that it wasn't obviously trying to sell anything and I decided to reply and relate my own story and tell the marketer how I was touched by his personal recount.

Well, will it shock you that the link inside his email did not allow me to reply. It shocked me! I can't recall the exact wording, but the gist of it was that these autoresponder emails can't be replied to. I couldn't believe it.

I know in the whole big scheme of things it's not really a big deal. I mean, I just unsubscribed. Like I've done from at least a couple of dozen lists lately (highly recommended, btw ). But for some reason, it really irked me to have wasted my time on reading his sales pitch after sales pitch and then on one occasion when I actually received something of value, I was not able to respond.

Now for those who are wondering, yes, I could have gone back to his blog and (probably) found the contact details there, but I just didn't feel like I should.

As I said, I found the whole incident very disappointing and annoying, enough to come here and post about it. And I am wondering what others think. Am I overreacting or is this just a stupid way to treat your list?

Vlad
#list #treat
  • Profile picture of the author 0oo0
    It sounds like he treats his list just fine to me... I'm sure there was a reply email in the one he sent since you have to have one to be cOmpliant with autoresponders which I'm sure he used
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  • Profile picture of the author Vlad Shelest
    That's the whole point, there was no link to reply to. Simply hitting the reply button was formatting the email to go to donotreply@mrketersblog.com. I guess you're making the assumption that the autoresponder was one of the 3rd party services like Aweber, but I don't think it was. It looked like it was something running of his own server.
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    • Profile picture of the author 0oo0
      Originally Posted by Vlad Shelest View Post

      I guess you're making the assumption that the autoresponder was one of the 3rd party services like Aweber, but I don't think it was. It looked like it was something running of his own server.
      Yes I was, but if thats the case he should probably get that fixed.
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      • Profile picture of the author JohnMcCabe
        It sounds more like a mechanical problem than an intent to shut you out.

        There are sound reasons for not allowing subscribers to simply reply to the email from an autoresponder, one being that it is an autoresponder.

        I imagine you may have heard the term "endless loop" or "infinite loop". If not, it's a condition where a program keeps following the same set of instructions with no way to stop. For example:

        Step 1: Variable X=1
        Step 2: If X=1, do some stuff
        Step 3: Return to Step 1

        Some spammers will submit forms using their autoresponder address, thinking that the owner of the form will then be signed up for the spammer's list. Do that with an autoresponder, especially one that sends a confirmation for messages received, and the conditions for an infinite loop exist. The two autoresponders go back and forth until one server melts down.

        The simplest way to avoid that loop is to simply blackhole any replies to the AR address.
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  • Profile picture of the author Flyingpig7
    I hear what you're saying you feel disapointed and let down.

    You thought here was a marketer who was in touch with his readers, list and is approachable, that's why you subscribed and remained on his list.

    I've been on such lists and not minded the sales speak because the marketer was someone I identified with who I felt communicated with me and hopefully I can personally contact. Only tested that on a couple of occasions and both times got directly through to the person.

    I would feel exactly the same way.
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  • Profile picture of the author Ken Leatherman
    Vlad,

    I have been where you were with this newsletter you were receiving. Frankly its kind of easy to feel 'rejected', when something the writer said really sparked your interest and there was no immediate way to reply. Especially when trust has been built up and you are feeling "this guy is real" and I know him.

    I don't think it was a stupid way for his list to be treated. To me what stood out is the newsletter owner missed an opportunity to place his blog at your disposal again for your comments.

    However, like 0oo0 said above you may well have just missed his contact information at the bottom of the e-Mail. Often times you have to scroll down to find the contact and unsubscribe link in some e-Mails.

    You might want to reconsider joining his newsletter again, if he provides the little "gold nugget" on a regular basis. He keeps his "personal" writing style and it works, so right there is a very valuable lesson for you, me and others.

    A positive thing is you have learned is to let your list comment back to you through your newsletter with a reply or a link to your blog, where you have been smart enough to post your newsletter too. You have learned that letting folks comment on your 'blog" builds trust, interest and can lead to a profitable relationship for both you on your own blog and the folks who comment.

    Well that is more than long winded enough. So I'm off to get some work done.

    Ken Leatherman

    The Old Geezer
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