Wordpress blog w/ salespage

MizzCindy · 01-11-2009, 05:08 PM

Greetings all,

Been doing a bit of research on the best way to take advantage of a Wordpress and sales page combo when selling my own products and capturing emails for list building.

I see some folks prefer a setup like so:

mycooldomain.com/blog/ <== where the sales page is on the main domain and the blog is in the /blog/ subfolder.

While others like to do it this way:

mycooldomain.com/ <== where the sales/squeeze page is really a static page set up as the homepage in Wordpress.

Is one format better than another? Why or why not? I've been trying to research this and haven't had much success.

Any feedback would be greatly appreciated!
Cindy

MizzCindy · 01-11-2009, 09:43 PM

Hey, don't make me beg here! I'd like to maintain some semblance of dignity.

No opinions?

Cindy

JohnK · 01-12-2009, 07:18 AM

Hi Cindy,

As far as the main page goes, I prefer a lead capture with a freebie giveaway to get access to the rest of the site. You could use a /blog or /news (your posts page) to feed news, articles or just keyword targeted content for rankings.

I'd also be testing different sales pages within the site. Leveraging Wordpress's power is the key - up to and including a secondary install within the site for other purposes (membership sites, etc.)

John

SaSeoPete · 01-12-2009, 07:53 AM

I agree with John.

mydomain.com I usually have my squeeze page/sales page and then have your keyword targeted articles on mydomain.com/blog.

Hope that helps.

MizzCindy · 01-12-2009, 10:30 AM

Hey, thanks you two!

So each of you install wordpress in the /blog/ subfolder and have a standalone page on the main domain.

Good to know. I appreciate the feedback!

Cindy

JohnK · 01-12-2009, 11:10 AM

Actually I install WP at the top of the domain and re-direct my posts to /blog. I use a Page (instead of a post) as the homepage.

MizzCindy · 01-12-2009, 11:29 AM

Quote:

Originally Posted by JohnK

Actually I install WP at the top of the domain and re-direct my posts to /blog. I use a Page (instead of a post) as the homepage.

Hey, thanks for responding!

When you say you use a page as the homepage, you mean a static page created from within wordpress that you set as the homepage - is that correct?

(Sorry if that's a silly question. I'm learning on the fly here.)

Thanks again, for your input!
Cindy

JohnK · 01-12-2009, 12:00 PM

Yes, that is correct. In 2.7 you can also make a post sticky on the front page if you want to use posts instead of pages.

KimBeckers · 01-12-2009, 12:08 PM

I agree with John as well :-)
Good luck

Kat Bartone · 01-12-2009, 01:30 PM

John, not sure what you're meaning by redirecting your posts to /blog. Do you have a parallel wp install in /blog setup?

JohnK · 01-12-2009, 01:33 PM

Kat,

If you re-direct your homepage to a WP Page you can also re-direct your posts to a WP Page (and call it blog if you want) so all the posts from the site go to sitename.com/blog

John

MizzCindy · 01-12-2009, 01:39 PM

Useful responses and questions! Thanks, all.

So, are there any reasons why one format is better or worse than another (i.e. when flipping, or for seo purposes, gaining pagerank and/or authority, etc.)

I vaguely remember reading or hearing that there were certain reasons for picking one format over another, but for the life of me I cannot locate any information on this.

Thanks for the help, guys!

Cindy

01-11-2009, 05:08 PM	#1
MizzCindy Advanced Warrior War Room Member Join Date: Jan 2008 Location: USA Posts: 501 Thanks: 173 Thanked 54 Times in 34 Posts	Wordpress blog w/ salespage - which format is better? Greetings all, Been doing a bit of research on the best way to take advantage of a Wordpress and sales page combo when selling my own products and capturing emails for list building. I see some folks prefer a setup like so: mycooldomain.com/blog/ <== where the sales page is on the main domain and the blog is in the /blog/ subfolder. While others like to do it this way: mycooldomain.com/ <== where the sales/squeeze page is really a static page set up as the homepage in Wordpress. Is one format better than another? Why or why not? I've been trying to research this and haven't had much success. Any feedback would be greatly appreciated! Cindy

01-11-2009, 09:43 PM	#2
MizzCindy Advanced Warrior War Room Member Join Date: Jan 2008 Location: USA Posts: 501 Thanks: 173 Thanked 54 Times in 34 Posts	Re: Wordpress blog w/ salespage - which format is better? Hey, don't make me beg here! I'd like to maintain some semblance of dignity. No opinions? Cindy

01-12-2009, 07:18 AM	#3
JohnK Active Warrior War Room Member Join Date: Jan 2008 Location: Tampa, FL Posts: 75 Thanks: 6 Thanked 11 Times in 9 Posts Social Networking	Re: Wordpress blog w/ salespage - which format is better? Hi Cindy, As far as the main page goes, I prefer a lead capture with a freebie giveaway to get access to the rest of the site. You could use a /blog or /news (your posts page) to feed news, articles or just keyword targeted content for rankings. I'd also be testing different sales pages within the site. Leveraging Wordpress's power is the key - up to and including a secondary install within the site for other purposes (membership sites, etc.) John

01-12-2009, 07:53 AM	#4
SaSeoPete Advanced Warrior War Room Member Join Date: Sep 2008 Location: Cape Town & Sydney Posts: 649 Thanks: 219 Thanked 76 Times in 58 Posts Contact Info	Re: Wordpress blog w/ salespage - which format is better? I agree with John. mydomain.com I usually have my squeeze page/sales page and then have your keyword targeted articles on mydomain.com/blog. Hope that helps.

01-12-2009, 10:30 AM	#5
MizzCindy Advanced Warrior War Room Member Join Date: Jan 2008 Location: USA Posts: 501 Thanks: 173 Thanked 54 Times in 34 Posts	Re: Wordpress blog w/ salespage - which format is better? Hey, thanks you two! So each of you install wordpress in the /blog/ subfolder and have a standalone page on the main domain. Good to know. I appreciate the feedback! Cindy

01-12-2009, 11:10 AM	#6
JohnK Active Warrior War Room Member Join Date: Jan 2008 Location: Tampa, FL Posts: 75 Thanks: 6 Thanked 11 Times in 9 Posts Social Networking	Re: Wordpress blog w/ salespage - which format is better? Actually I install WP at the top of the domain and re-direct my posts to /blog. I use a Page (instead of a post) as the homepage.
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01-12-2009, 12:00 PM	#8
JohnK Active Warrior War Room Member Join Date: Jan 2008 Location: Tampa, FL Posts: 75 Thanks: 6 Thanked 11 Times in 9 Posts Social Networking	Re: Wordpress blog w/ salespage - which format is better? Yes, that is correct. In 2.7 you can also make a post sticky on the front page if you want to use posts instead of pages.
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01-12-2009, 12:08 PM	#9
KimBeckers KimBeckersServices.com War Room Member Join Date: Aug 2007 Location: Long Island, NY, USA. Posts: 303 Thanks: 2 Thanked 6 Times in 6 Posts Social Networking	Re: Wordpress blog w/ salespage - which format is better? I agree with John as well :-) Good luck
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01-12-2009, 01:30 PM	#10
Kat Bartone Proud Warrior War Room Member Join Date: Jul 2006 Location: Montague MA Posts: 1,029 Blog Entries: 1 Thanks: 117 Thanked 84 Times in 72 Posts	Re: Wordpress blog w/ salespage - which format is better? John, not sure what you're meaning by redirecting your posts to /blog. Do you have a parallel wp install in /blog setup?
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01-12-2009, 01:33 PM	#11
JohnK Active Warrior War Room Member Join Date: Jan 2008 Location: Tampa, FL Posts: 75 Thanks: 6 Thanked 11 Times in 9 Posts Social Networking	Re: Wordpress blog w/ salespage - which format is better? Kat, If you re-direct your homepage to a WP Page you can also re-direct your posts to a WP Page (and call it blog if you want) so all the posts from the site go to sitename.com/blog John
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01-12-2009, 01:39 PM	#12
MizzCindy Advanced Warrior War Room Member Join Date: Jan 2008 Location: USA Posts: 501 Thanks: 173 Thanked 54 Times in 34 Posts	Re: Wordpress blog w/ salespage - which format is better? Useful responses and questions! Thanks, all. So, are there any reasons why one format is better or worse than another (i.e. when flipping, or for seo purposes, gaining pagerank and/or authority, etc.) I vaguely remember reading or hearing that there were certain reasons for picking one format over another, but for the life of me I cannot locate any information on this. Thanks for the help, guys! Cindy