TOP TEN POLITICALLY CORRECT MARKETING TIPS

Jim M · 01-11-2009, 05:49 PM

As a result of recent observations I have decided to put together this list of suggestions to keep your marketing on the right side of political correctness.

1: Don't call new marketers newbies - apparently some of them don't like it.

2: Be sure to include disclaimers in every language to everyone and about everything in your footer - just in case someone takes offense.

3: You cannot recommend one service over another as the companies whose services you leave out may take offense and sue you.

4: You cannot use the terms male / female in your marketing and must come up with a suitable non gender specific term to address all races / ages.

5: When referring to any specific region of the world you must use map references so as not to offend people who don't live in the country you are targeting your product at.

6: You must not target any specific age group as you may be sued for ageism.

7: You must provide access to your website for those who can't access the internet at all - just in case they find a way.

8: Don't call anyone a Numpty - in case you offend someone with no sense of humor.

9: You cannot price test your product or service as the person who paid the lower price may object because they were not offered the more expensive option and have been offended at the implication they could not afford it - and vice versa.

10: You must offer all products in every delivery option imaginable, digital download, CD, DVD, VHS, Betamax, Mini DVD, etc etc etc........ in case someone can't use it...

The bottom line is - in the age we live in - we tread a fine line between saying it as it is and should be - and saying it the way the Police of Political Correctness would like us all to conform to.

As the Sgt used to say after the briefing in Hill St Blues - "Be careful out there"

Corwinnx · 01-11-2009, 05:57 PM

Priceless. Absolutely priceless.

-Marcus

Derek Pankaew · 01-11-2009, 06:01 PM

Hi Jim,

I'm so glad you put this list together. In today's day and age, we as marketers really are treading a dangerously fine line.

Although many of us continue to put ourselves on the line, having this guide on hand is such a huge help. I'll be sure to print this out and have it by my desk at all times =)

Very best wishes,

- Derek

Mike McBride · 01-11-2009, 06:25 PM

Jim

I'm going to have my forum lawyer (J.D. from Armchair U.) sue you for leaving out "psychic transfer," my preferred delivery method, from number 10 on your list.

Harrumph.

Jim M · 01-11-2009, 06:29 PM

Originally posted by Mike McBride:

Quote:

Jim

I'm going to have my forum lawyer (J.D. from Armchair U.) sue you for leaving out "psychic transfer," my preferred delivery method, from number 10 on your list.

Glad to see you're on the ball Mike - It's now 12.25am here in Ireland and I suppose I'll have to shuffle off for some rest - I expect that with the time differential that will give you lawyer time to draft up a suitable response..

Kevin Riley · 01-11-2009, 06:36 PM

OMG, I've been guilty of number 8 on so many occasions -- especially with people like Chris Sutton.

I noticed that in number 10, you have forgotten to include neural lace. Please remedy this oversight, you Numpty (ooops).

Jim M · 01-12-2009, 01:49 AM

Quote:

Originally Posted by Kevin Riley

OMG, I've been guilty of number 8 on so many occasions -- especially with people like Chris Sutton.

I noticed that in number 10, you have forgotten to include neural lace. Please remedy this oversight, you Numpty (ooops).

Thanks for the compliment Kevin - I'ts good to start the week with a smile

Paul Myers · 01-12-2009, 05:03 AM

Jim,

Yeah. What Mike said. Even *I* have a psychic version of my newsletter!

Thanks. Very funny stuff. And soooo true...

Paul

Sagar Mehta · 01-12-2009, 05:27 AM

Quote:

Originally Posted by Jim M

2: Be sure to include disclaimers in every language to everyone and about everything in your footer - just in case someone takes offense.

That one's my personal favorite. So, how many languages are we talking about here? 200 maybe? It'd be interesting to see disclaimers in Egyptian hieroglyphs.

Thanks for the good laugh, Jim. Great way to start my evening after a difficult computer exam.

Sagar

Jim M · 01-12-2009, 05:47 AM

Quote:

Originally Posted by Sagar Mehta

Thanks for the good laugh, Jim. Great way to start my evening after a difficult computer exam.

Sagar

Glad you enjoyed it Sagar - everyone needs to lighten up a bit and have a good laugh - even if it is at themselves...

Alexandre Valois · 01-12-2009, 05:53 AM

Quote:

Originally Posted by Sagar Mehta

That one's my personal favorite. So, how many languages are we talking about here? 200 maybe? It'd be interesting to see disclaimers in Egyptian hieroglyphs.

Thanks for the good laugh, Jim. Great way to start my evening after a difficult computer exam.

Sagar

Don't forget cuneiform and ancient greek. And throw in some Ainu as well - Even though only a handful anthropologists around the planet would still know how to read or speak it ... you wouldn't want to alienate them, would you?

Ernie Lonardo · 01-12-2009, 05:59 AM

LOL just shows how stupid and nitpicky society has come.

and you know what? If you don't conform to those standards...whats the worse that can happen? some sad person has a bit-h....big deal...let em cry I say

creative producer · 01-12-2009, 06:21 AM

Hey, I'm offended! You forgot to include a glossary for those of us that are such newbies we don't know what a Numpty is!

Jim M · 01-12-2009, 06:57 AM

Quote:

Originally Posted by creative producer

Hey, I'm offended! You forgot to include a glossary for those of us that are such newbies we don't know what a Numpty is!

If you really want to find out what a numpty is you need to head over to my other post on the subject in the off topic forum -

IS THE WORLD IS FULL OF POLITICALLY CORRECT NUMPTY'S?

Paul Buckley · 01-12-2009, 07:00 AM

I'm still scratching my head at drive through ATM's with Braille buttons

Jim M · 01-12-2009, 08:34 AM

Quote:

Originally Posted by Paul Buckley

I'm still scratching my head at drive through ATM's with Braille buttons

Hi Paul - I've not seen those here yet - I'm in Florida all next week so I'll certainly keep a sharp eye out for them..... and any other examples of political correctness gone mad that may need to be introduced here...

Mike McBride · 01-12-2009, 09:18 AM

Quote:

Originally Posted by Bruce_Davenport

thanx buddy for needful help...

Uhh-ohh...

TomGuo · 01-12-2009, 10:25 AM

You all are so humorous, hahaha

Jim M · 01-12-2009, 04:53 PM

Here's a cracker of a spin on political correctness taken from a french blog at:
SublimaCtion : Policitally Correct Wishes
Policitally Correct Wishes

Published 26 December 08 10:41 AM |
Please accept with no obligation, implied or implicit my best wishes for an environmentally conscious, socially responsible, low stress, non-addictive, gender neutral, celebration of the winter solstice holiday, practiced within the most enjoyable traditions of the religious persuasion of your choice, or secular practices of your choice, with respect for the religious/secular traditions at all... and a fiscally successful, personally fulfilling and medically uncomplicated recognition of the onset accepted calendar year 2009, but without due respect for the calendars of choice of others, and without regard to the race, creed, color, age, physical ability, religious faith, or sexual orientation of the wished.
By accepting this greeting, you are accepting these terms:
This greeting is subject to clarification or withdrawal. It is freely transferable with no alteration to the original greeting. It implies no promise by the wisher to actually implement any of the wishes for him/herself or others and is void where prohibited by law and is revocable at the sole discretion of the wisher. This wish is warranted to perform as expected within the usual application of good tidings for a per of one year, or until the issuance of a subsequent holiday greeting, whichever comes first and warranty is limited to replacement of this wish or the issuance of a new wish at the sole discretion of the wisher.
Please consult with your attorney before responding.

should bring a smile to a few faces

creative producer · 01-13-2009, 07:36 AM

Quote:

Originally Posted by Jim M

should bring a smile to a few faces

Very funny. I was imagining it being read in the "rapid reader" style you hear at the end of car lease commercials. -CP

creative producer · 01-13-2009, 07:53 AM

Quote:

Originally Posted by Jim M

If you really want to find out what a numpty is you need to head over to my other post on the subject in the off topic forum -

IS THE WORLD IS FULL OF POLITICALLY CORRECT NUMPTY'S?

Oh, so now you're forcing me to actually click on another post to get the answer!

Jim M · 01-13-2009, 12:33 PM

Quote:

Originally Posted by creative producer

Oh, so now you're forcing me to actually click on another post to get the answer!

Just making sure you find the info as easy as possible

You're right about the 'end of ad' disclaimer - it would sound good....

lavaleekathy · 02-26-2009, 11:24 PM

LOL, nice one! There is little over sensitivity these days, wouldn't you agree?!

01-11-2009, 05:49 PM	#1
Jim M HyperActive Warrior War Room Member Join Date: Sep 2007 Location: Northern Ireland Posts: 162 Thanks: 32 Thanked 28 Times in 23 Posts Social Networking Contact Info	TOP TEN POLITICALLY CORRECT MARKETING TIPS As a result of recent observations I have decided to put together this list of suggestions to keep your marketing on the right side of political correctness. 1: Don't call new marketers newbies - apparently some of them don't like it. 2: Be sure to include disclaimers in every language to everyone and about everything in your footer - just in case someone takes offense. 3: You cannot recommend one service over another as the companies whose services you leave out may take offense and sue you. 4: You cannot use the terms male / female in your marketing and must come up with a suitable non gender specific term to address all races / ages. 5: When referring to any specific region of the world you must use map references so as not to offend people who don't live in the country you are targeting your product at. 6: You must not target any specific age group as you may be sued for ageism. 7: You must provide access to your website for those who can't access the internet at all - just in case they find a way. 8: Don't call anyone a Numpty - in case you offend someone with no sense of humor. 9: You cannot price test your product or service as the person who paid the lower price may object because they were not offered the more expensive option and have been offended at the implication they could not afford it - and vice versa. 10: You must offer all products in every delivery option imaginable, digital download, CD, DVD, VHS, Betamax, Mini DVD, etc etc etc........ in case someone can't use it... The bottom line is - in the age we live in - we tread a fine line between saying it as it is and should be - and saying it the way the Police of Political Correctness would like us all to conform to. As the Sgt used to say after the briefing in Hill St Blues - "Be careful out there"
	Jim Montgomery www.a4magic.com - video tutorials and more DavidJamesPublishing.Com

01-11-2009, 05:57 PM	#2
Corwinnx Banned Join Date: Sep 2007 Location: Fort Lauderdale, Florida Posts: 853 Blog Entries: 7 Thanks: 108 Thanked 172 Times in 81 Posts	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS Priceless. Absolutely priceless. -Marcus

01-11-2009, 06:01 PM	#3
Derek Pankaew Yeeeee Haw! War Room Member Join Date: Sep 2006 Location: , , USA. Posts: 1,161 Thanks: 1 Thanked 212 Times in 65 Posts	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS Hi Jim, I'm so glad you put this list together. In today's day and age, we as marketers really are treading a dangerously fine line. Although many of us continue to put ourselves on the line, having this guide on hand is such a huge help. I'll be sure to print this out and have it by my desk at all times =) Very best wishes, - Derek
	Earn $30 to $50 an Hour Freelance Writing, Anywhere in the World (Earn On The Road!)

01-11-2009, 06:25 PM	#4
Mike McBride Senior Warrior Member War Room Member Join Date: Dec 2002 Posts: 1,843 Thanks: 159 Thanked 138 Times in 60 Posts	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS Jim I'm going to have my forum lawyer (J.D. from Armchair U.) sue you for leaving out "psychic transfer," my preferred delivery method, from number 10 on your list. Harrumph.

01-11-2009, 06:36 PM	#6
Kevin Riley Clockwork Hamster King War Room Member Join Date: Dec 2005 Location: Beautiful Downtown Osaka, Japan just minutes away from all the Sushi, Okonomiyaki, and Izakayas Posts: 9,594 Blog Entries: 2 Thanks: 476 Thanked 1,667 Times in 577 Posts Social Networking Contact Info	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS OMG, I've been guilty of number 8 on so many occasions -- especially with people like Chris Sutton. I noticed that in number 10, you have forgotten to include neural lace. Please remedy this oversight, you Numpty (ooops).
	Kevin Riley, Product Creation Labs, Osaka, Japan Need targeted exposure? Need targeted traffic? Get your FREE ads today

01-12-2009, 05:03 AM	#8
Paul Myers Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA Posts: 12,245 Blog Entries: 4 Thanks: 1,063 Thanked 8,791 Times in 2,327 Posts Social Networking	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS Jim, Yeah. What Mike said. Even I have a psychic version of my newsletter! Thanks. Very funny stuff. And soooo true... Paul

01-12-2009, 05:59 AM	#12
Ernie Lonardo Fighter - I Never Give Up War Room Member Join Date: Feb 2006 Location: Australia Posts: 2,644 Thanks: 582 Thanked 256 Times in 150 Posts Contact Info	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS LOL just shows how stupid and nitpicky society has come. and you know what? If you don't conform to those standards...whats the worse that can happen? some sad person has a bit-h....big deal...let em cry I say

01-12-2009, 06:21 AM	#13
creative producer HyperActive Warrior War Room Member Join Date: Jan 2009 Posts: 128 Thanks: 59 Thanked 39 Times in 21 Posts	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS Hey, I'm offended! You forgot to include a glossary for those of us that are such newbies we don't know what a Numpty is!

01-12-2009, 07:00 AM	#15
Paul Buckley Dumb Irish Kid War Room Member Join Date: Sep 2004 Location: Temple, TX , USA. Posts: 954 Thanks: 45 Thanked 69 Times in 39 Posts Contact Info	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS I'm still scratching my head at drive through ATM's with Braille buttons
	Mea navis aëricumbens anguillis abundat. (Quidquid latine dictum sit altum viditur :)

01-12-2009, 10:25 AM	#18
TomGuo Active Warrior War Room Member Join Date: Aug 2008 Location: Kunming, China Posts: 38 Thanks: 9 Thanked 2 Times in 2 Posts	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS You all are so humorous, hahaha

01-12-2009, 04:53 PM	#19
Jim M HyperActive Warrior War Room Member Join Date: Sep 2007 Location: Northern Ireland Posts: 162 Thanks: 32 Thanked 28 Times in 23 Posts Social Networking Contact Info	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS Here's a cracker of a spin on political correctness taken from a french blog at: SublimaCtion : Policitally Correct Wishes Policitally Correct Wishes Published 26 December 08 10:41 AM \| Please accept with no obligation, implied or implicit my best wishes for an environmentally conscious, socially responsible, low stress, non-addictive, gender neutral, celebration of the winter solstice holiday, practiced within the most enjoyable traditions of the religious persuasion of your choice, or secular practices of your choice, with respect for the religious/secular traditions at all... and a fiscally successful, personally fulfilling and medically uncomplicated recognition of the onset accepted calendar year 2009, but without due respect for the calendars of choice of others, and without regard to the race, creed, color, age, physical ability, religious faith, or sexual orientation of the wished. By accepting this greeting, you are accepting these terms: This greeting is subject to clarification or withdrawal. It is freely transferable with no alteration to the original greeting. It implies no promise by the wisher to actually implement any of the wishes for him/herself or others and is void where prohibited by law and is revocable at the sole discretion of the wisher. This wish is warranted to perform as expected within the usual application of good tidings for a per of one year, or until the issuance of a subsequent holiday greeting, whichever comes first and warranty is limited to replacement of this wish or the issuance of a new wish at the sole discretion of the wisher. Please consult with your attorney before responding. should bring a smile to a few faces
	Jim Montgomery www.a4magic.com - video tutorials and more DavidJamesPublishing.Com

02-26-2009, 11:24 PM	#23
lavaleekathy HyperActive Warrior Join Date: Feb 2009 Location: Chicago, USA Posts: 106 Thanks: 35 Thanked 4 Times in 4 Posts	Re: TOP TEN POLITICALLY CORRECT MARKETING TIPS LOL, nice one! There is little over sensitivity these days, wouldn't you agree?!