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What makes a sales/squeeze page work? What is the difference?

by Jeremy James
8 replies
Hey guys,

I am hoping to design a sales page soon for my e-book. What is the difference between a squeeze page and a sales page?

Also - what are the things that make them work more than anything? I figure large red hand-written looking print works well, and maybe a video. The product is NOT related AT ALL to making money. It's about how to get resolutions from companies when they don't honor their warranties.

Jeremy
#difference #makes #page #sales or squeeze #work
  • Profile picture of the author weblink29
    IMO, a true squeeze page has only 2 options when the site is open. Order the product or close the web browser.

    There are no clickable links other than the one you want them to click.

    There are no other menu options to click.

    There are no clickable ads on the page.

    Everything points to one clickable link - the order/signup button

    IE: there is nothing to take their focus off of the one true purpose of the page - click the order now button.
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    Nothing to see here folks.....move along.

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  • Profile picture of the author Istvan Horvath
    ^^ wrong...

    A squeeze page has only ONE single purpose: to make the visitor to sign up (opt-in) to your list. Nothing else! What makes it work? - Your offer... make an irresistible offer and they will sign up [etymology: with your irresistible offer you "squeeze" their email address out of them, LOL]

    A sales page, on the other hand, has only one purpose also but in this case you want the visitor(s) to click the buy now/add to cart button and buy your stuff.

    Never mix the two!
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    • Profile picture of the author NickWatson
      Originally Posted by Istvan Horvath View Post

      ^^ wrong...

      A squeeze page has only ONE single purpose: to make the visitor to sign up (opt-in) to your list. Nothing else! What makes it work? - Your offer... make an irresistible offer and they will sign up [etymology: with your irresistible offer you "squeeze" their email address out of them, LOL]

      A sales page, on the other hand, has only one purpose also but in this case you want the visitor(s) to click the buy now/add to cart button and buy your stuff.

      Never mix the two!
      This is 100% correct. What many marketers do, is first send visitors to their squeeze page and collect their email addresses. They then have a series of emails already lined up with an auto responder service such as aWeber....The emails that get sent to the list are supposed to be a mix of content and sales. You should provide your list with useful, relevant information...but at the same time get them to visit your SALES page...
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    • Profile picture of the author g36
      The difference is this:

      Originally Posted by Istvan Horvath View Post

      ^^ wrong...

      A squeeze page has only ONE single purpose: to make the visitor to sign up (opt-in) to your list. Nothing else! What makes it work? - Your offer... make an irresistible offer and they will sign up [etymology: with your irresistible offer you "squeeze" their email address out of them, LOL]

      A sales page, on the other hand, has only one purpose also but in this case you want the visitor(s) to click the buy now/add to cart button and buy your stuff.

      Never mix the two!
      What makes them work is what you write in there. Also, they may have good professional design. Include also testimonials and proofs.
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      :)

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    • Profile picture of the author Jeremy James
      Originally Posted by Istvan Horvath View Post

      ^^ wrong...

      A squeeze page has only ONE single purpose: to make the visitor to sign up (opt-in) to your list. Nothing else! What makes it work? - Your offer... make an irresistible offer and they will sign up [etymology: with your irresistible offer you "squeeze" their email address out of them, LOL]

      A sales page, on the other hand, has only one purpose also but in this case you want the visitor(s) to click the buy now/add to cart button and buy your stuff.

      Never mix the two!
      Istvan, you definitely speak well. You don't come across words like Etymology each day.

      I figure the less on a sales page, the better - of course, I see some sales pages that you have to wade through many, many, many, many paragraphs to even see the sales button. It blows my mind that it works, but, I suppose it does.

      What do you think most customers respond to?
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  • Profile picture of the author Istvan Horvath
    You don't come across words like Etymology each day.
    Because you don't read replies from a linguist each day

    As for your question about the length of the sales page... there are two big and opposing camps out there. One swears the long sales page works (usually, it goes like this: the more expensive the product, the longer page you need...). Others are convinced shorter pages work better.

    The answer? - TEST! Always test everything... because what might work in one niche, could be a disaster in another one.

    P.S. The squeeze/optin page should be very short... everything above the fold.
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  • Profile picture of the author Stilts
    test test test test test. You can build "worlds best squeeze page" but you need to keep testing and tweaking it to optimize your sales.
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  • Profile picture of the author Jeremy James
    Let's say that I have one site - but, two sub domains - can I do a different adwords campaign for each, and it be separate? In other words, can you promote just one page?

    Jeremy
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