Will Killing PayPal Kill Conversions?

13 years ago

I'm a firm believer that if your offer is good enough people will buy it even if you made them send you a personal check.

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3 replies

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E. Brian Rose

13 years ago

Originally Posted by Thomas Michal

I'm a firm believer that if your offer is good enough people will buy it even if you made them send you a personal check.

That may be the case with some customers, but what percentage of your customers are buying on impulse? There is nothing impulsive about yelling, "Honey, where did we put the checkbook?"

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Thomas Michal

13 years ago

Originally Posted by E. Brian Rose

That may be the case with some customers, but what percentage of your customers are buying on impulse? There is nothing impulsive about yelling, "Honey, where did we put the checkbook?"

I know what you mean, I was just trying to make a point that ditching paypal wouldn't be a business killer.

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Justin Says 13 years ago

Originally Posted by Thomas Michal

I'm a firm believer that if your offer is good enough people will buy it even if you made them send you a personal check.

Absolutely agreed.

But seeing as he is talking about conversions, I personally do not enter my credit card information anywhere on the net. I use PayPal because it's more secure and I can change the password every week. So as a personal choice, I would not purchase your product unless it was a NEED in my business like Basecamp (37Signals) or WuFoo.
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cardine 13 years ago

Originally Posted by Thomas Michal

I'm a firm believer that if your offer is good enough people will buy it even if you made them send you a personal check.

I disagree with this.

I've tested two checkout pages (a checkout page with paypal versus a checkout page without paypal) and the page with Paypal usually gets 2-3x as many sales. Many people do not want to put in their credit card, many people want to spend money on their Paypal balance, etc.

It can largely depend on the product you are offering. Different niches have different percentages of Paypal users. If you are selling to agencies or big businesses you probably don't need Paypal, but if you are selling to end consumers you definitely do.

For payment processing I'd look into 2checkout and for an all-in-one billing solution I'd look at cheddargetter. Both are compatible with both Paypal and credit cards.
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Thomas Michal

13 years ago

Also why not use clickbank?

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ZachWaldman

13 years ago

You make a good point about the offer, so thanks for that.

Using Clickbank would be very limiting.

I'm leaning toward making my life simple by only accepting payments via 1SC.

I really wish 1SC would catch up with the other systems out there though. For example, their limit of 7MB on digital products, not having their own membership system, not turning customers into affiliates immediately, and many other things I won't bother listing.

I've been with them forever, and there's a lot I like about them, but they need to catch up with the times.

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Jeff Henshaw 13 years ago

I'm a firm believer that if your offer is good enough people will buy it even if you made them send you a personal check.

Perhaps!

In my experience, people (at least B2B buyers in the Im niche) are 'lazy' buyers (I don't mean lazy in a bad way). They want a quick purchase experience and immediate product/service delivery.

Only systems that have an internal secure membership and related payment structure can do that.

Compare for example purchasing via PayPal (I assume here that the buyer has a PayPal account) with purchasing via some of the other popular 'shopping carts' or 'payment processors'. PayPal takes seconds from log in to purchase completion - most of the others require one to fill in multiple fields of personal information for every purchase - taking a lot more time and generating concerns about where the personal information is being sent.

I'm not advocating that we should all use PayPal, by the way, it has it's own pros and cons as has been deliberated often on the forum. I'm just citing it as one example of a simple and quick payment processor.

I only wish that there were more systems out there with the speed and ease of use of those such as PayPal.

Just my thoughts,
Jeff.
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William Gilreath

13 years ago

I know for myself that if I see a membership site that is not using paypal, I will not generally signup because if I do not like the site or a I decide to end my membership, I want an easy way out. With paypal, I can just login and end my membership. With the others, I cannot. I know a lot of other marketers that feel the same way.

William Gilreath

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ZachWaldman

13 years ago

Originally Posted by William Gilreath

I know for myself that if I see a membership site that is not using paypal, I will not generally signup because if I do not like the site or a I decide to end my membership, I want an easy way out. With paypal, I can just login and end my membership. With the others, I cannot. I know a lot of other marketers that feel the same way.

William Gilreath

I know what you mean.

At the same time, people have to contact you for a refund anyway, so it doesn't really make it easier, it just gives them a better sense of control.

I've always believed the best way to go is to give people as many different payment options as possible, even if they do in fact want to mail you a check.

However, if I keep my set-up the way it is, I have to deal with two separate systems, one of which doesn't do as good a job as the other.

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stevenjacobs

Banned 13 years ago

I would try out 2 checkout. It is great ones of things you can do and you also find coupos easly wear you can get it for free.

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ZachWaldman

13 years ago

2 checkout won't do what I need, but thanks.

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Tor86

13 years ago

Originally Posted by ZachWaldman

I use 1ShoppingCart and the aMember plugin. I've been using them for years.

However, with my latest membership site, I've realized just how limiting not being able to do recurring PayPal payments via 1SC makes my set-up.

If I want the benefits of using 1SC, then I should really just stop accepting PayPal altogether.

Right now I'm trying to decide between these options:

1. Keep my set-up as is, and just suck up the fact that people paying via PayPal won't be added to my autoresponders, their records won't be added to 1SC, and I can't use the 1SC affiliate program because affiliate sales made via PayPal won't be recorded in 1SC.

2. Switch (after several years) to Premium Web Cart which seems to be the only cart that is an all-in-one solution that supports PayPal recurring payments. I've studied and studied different all-in-one systems and Nanacast seems to be more on the up and up but their system doesn't support PayPal recurring payments.

3. Stop using PayPal for my membership site and only accept payments via 1SC. This would be the easiest solution but I'm afraid it will destroy my conversion rate.

Any opinions?

My knowledge on shopping cart platforms are limited, but if possible, find the cart system that fits your needs, and find someone who can successfully migrate your old database to the new one?

Hope this helps.

Thanks

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Tor86

13 years ago

Either that (The rather expensive way), hire a programmer to create the shopping cart for your needs, or possible "update" the one you currently have if the license allows it.

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David Keith

13 years ago

i use 1shoppingcart, and like you am not pleased with how they have kept up. i am not a user of amember, but cant you still let usurs pay via paypal, and invoice them monthly via amember?

i realize thats not the best solution, but the pain of separation factor involved in changing systems is pretty high.

so if you could do this, you might have a higher attrition on paypal users, but it may be better than the loses you would incur to fully change over your systems

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ZachWaldman

13 years ago

Originally Posted by owslaw123

i use 1shoppingcart, and like you am not pleased with how they have kept up. i am not a user of amember, but cant you still let usurs pay via paypal, and invoice them monthly via amember?

i realize thats not the best solution, but the pain of separation factor involved in changing systems is pretty high.

so if you could do this, you might have a higher attrition on paypal users, but it may be better than the loses you would incur to fully change over your systems

Currently, I'm accepting payments via PayPal and 1SC. I don't need to invoice them monthly as I can do recurring payments via PayPal directly, it just bypasses the 1SC system.

As a result, if somebody signs up via PayPal, they aren't subscribed to my autoresponders, no record of them is created in 1SC, and I will have to use aMember's affiliate program to ensure all sales are tracked.

It's like aMember is doing everything so I wonder what the point of having 1SC at all is.

I've used the Butterfly Marketing Script in the past, but it's a pain to set-up.

Most of my members have signed up via PayPal, so 1SC is just sitting there, doing nothing.

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Thomas Michal 13 years ago

Would alertpay work?
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ZachWaldman

13 years ago

Well, it seems like PWC would do everything I need, but I'm skeptical of them for three reasons:

1. They say their system includes an autoresponder, but I read a review that said this isn't true and that it only integrates with a 3rd party autoresponder like Aweber.

2. I've read that their membership integration is weak.

3. There seems to be some controversy surrounding their marketing practices. If you read through the WF, you'll see what I mean.

I've been with 1SC and aMember for a long time. I'm very comfortable with them, but I'm aggravated that I'm supposed to have an all-in-one solution that integrates with aMember, and it doesn't really.

For example, you have to use aMember's sign up link as opposed to 1SC's.

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ZachWaldman

13 years ago

Gotcha, thanks. I missed what you meant. You know how it goes when you're going in circles with issues like this.

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Enfusia 13 years ago

I am strongly leaning towards PWC because they can literally do it all. I sell mostly physical products at both the retail and wholesale levels. I need the fact that they can allow me multiple carts in one account.

They also were really easy with the customer service. The guy I spoke with was not rushed to get the sale and get off the phone.

I too have seen this evening some of the others claims of deceptive marketing and this does raise an eyebrow for me as well.

However, so far they look to be the front runner. I have checked out over a dozen others.

Thoughts?

Thanks, Patrick
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ZachWaldman

13 years ago

Well, here's what I've learned from my research and what I decided to do:

First, there isn't one system that's going to work for everybody. You have to look at what you need from the software and choose the option that best matches your particular situation.

Having said that, I'd like to share the solution I chose to go with. It's completely free, it does everything I need (including recurring PayPal payments), and the customer service has been outstanding.

The software is called MembersGear.

It works with PayGear so you can easily make your product available to its marketplace, getting you instant affiliates.

I'm so happy with MembersGear that I'm going to be releasing a WSO on how I've been making money with it.

The only thing I spent money on was the Aweber plugin so I could add my customers to an autoresponder. The plugin is $30.

Take a look at the list of features MembersGear offers. You won't find a paid solution that offers everything it does, yet it's free.

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Zach Waldman - Los Angeles Magician

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J Bold 13 years ago

Originally Posted by ZachWaldman

Take a look at the list of features MembersGear offers. You won't find a paid solution that offers everything it does, yet it's free.

Sounds interesting. How do they make money if it's free?
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ZachWaldman

13 years ago

They charge for things like plugins, site set-up, and customizations. For example, the Aweber plugin is $30.

Even without the Aweber plugin, you have the ability to send broadcast emails out to your list though.

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StevenJones

13 years ago

Tried Plimus? I am using this for a couple of offers as I basically got the same problem in the past. Some people that are to purchase your stuff are hesitant though, this because Plimus adds tax to your price. And this tax can be a real killer if you live in europe.

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ZachWaldman

13 years ago

Originally Posted by StevenJones

Tried Plimus? I am using this for a couple of offers as I basically got the same problem in the past. Some people that are to purchase your stuff are hesitant though, this because Plimus adds tax to your price. And this tax can be a real killer if you live in europe.

I never tried Plimus but MembersGear is invisible to the end-user and they don't charge tax or anything extra for that matter. PayGear takes a small fee for handling the transactions but if you look at MembersGear's page they have a promo right now that gives you $50 in free credits.

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abubakar89

13 years ago

Clickbank can be a good option .......

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ZachWaldman 13 years ago

Originally Posted by abumadni

Clickbank can be a good option .......

Not if you want to offer both PayPal and Authorize.net which is the best option of all.
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Will Killing PayPal Kill Conversions?

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