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What Do You Think Of This Idea?

by MartinBuckley
11 replies
I own a pizza discount card business where I sell buy one, get one free pizza cards that are good for 20 uses in my local area for $10 each (they cost me under .50 cents each) and I wanted to figure out a way to tie them in with CPA as another way to make money with them.


In a nutshell what I was thinking of doing was creating a flyer and distributing it locally to people, etc. and have it offer my pizza card for FREE and I would set up a landing page that collects name, address and email and then after they submit their info. they would be re-directed to a CPA offer, such as Free iPad 2 and the hope here is that they will enter so I get paid, but the backend here is that when I mail them my pizza card I would include offers of other products i sell, etc. and hope to make sales this way to.

Do you think this would work?

What ideas do you have that I could tie my pizza card in with CPA?

Thanks,

Martin
#idea
  • Profile picture of the author Kevin Hill
    The problem is there's a disconnect between people who want to sign up for a pizza card...and getting hit with a CPA offer that's nothing related to what they signed up for (Ipads, etc).

    Why not collaborate with one of your local pizza joints and create an offer of some sort. Or one of your products? Why limit yourself to CPA?

    Kevin
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  • Profile picture of the author DustonMcGroarty
    I agree with Kevin... it sounds like you should keep pushing offline marketing or maybe even a Groupon type deal.
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  • Profile picture of the author hitmobi
    It seems you've got a good thing going there. Don't ruin it with CPAs. Maybe you should just think about expanding?
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    • Profile picture of the author JohnMcCabe
      Another consideration is whether your CPA network would consider that 'incentivised traffic', and whether they would allow it. If you don't have this right from the outset, you could end up getting a lot of actions and then losing your account (and earnings).
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      • Profile picture of the author Ricky Allen
        Hi Martin

        Great idea to offer them something else while they are in a happy mood with you.

        The most important part here is getting their email addresses of course so I would put something like the following:

        Do Not Go Hungry Today!

        Grab Your Two For One Pizza Card NOW!

        Send your email address to .....................................

        We will also reveal to you 17 other places you can get cut price food from today.

        Well that sort of thing anyway and then when you get their email addresses you can target your new offers as affiliate links etc.



        Ricky Allen
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        • Profile picture of the author PLRExpress
          Personally, I wouldn't do the CPA offer unless there is something specifically Pizza Related in your area.

          What I would do though suggest a website link to a site like "Deals in Local Area" - wherever you are - and just build a list. You can just say "for more deals such as this one in Local Area, sign up".

          Then, even if you don't directly promote anything for a while, you can slowly build your list and approach other local food venues and say that you will market their products to local customers. You can charge the company, and blast the list with that company's marketing offer.

          It's a slow progress and it's not going to be hugely profitable fast but if you're doing it anyway, you may as well collect a targeted list that you can market to.
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  • Profile picture of the author Mary Wilhite
    Hi Martin,

    Why not send them to a related affiliate offer instead?

    I just google'd affiliate restaurants and it came back
    with 64 million results. I'm sure you can find an excellent
    affiliate offer somewhere in there.

    Best regards,

    Mary
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  • Profile picture of the author warrich
    Kevin is the man, keep on with the offline marketing thing you have going, expand it and then maybe it would really work for you big time.
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    • Profile picture of the author dtaylor
      It is great to think of selling them something else, but why sell them other peoples products, as in CPA offers?

      Why not collect their email addresses and offer them new products similar to the pizza card?

      Such as:

      Your auto discount card

      a dinner club card - buy 1 get 1 free restaurant offers

      More pizza cards at different times of the year, suggest they use them for fund-raising etc.

      Offer your customer base to sell the cards for you for extra money.

      Have an expiration date on the pizza cards and offer them new ones with discounts, try to get them to buy multiples for discounted price, combination offers etc.

      or something similar

      DTaylor
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  • Profile picture of the author MaxReferrals
    Or, you could do it via SMS, probably even better when integrated via a QR code scan.
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  • Profile picture of the author Increase Media
    Do a Groupon or an Amazon local special deal. That would work out well for you. Just check into it.
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