Accidently sent broadcast message to the wrong list!! :(

by GoodnightSweetRatRace

Posted: 13 years ago 12 replies

INTERNET MARKETING

Cant believe I made such a massive error.

I've already had 2 complaints from 23 opens.

Is there anything I can do?

#accidently #broadcast #list #message #wrong

Vimal Gobin 13 years ago

Apologize and give them something of real value for free.
- Thanks
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garyv 13 years ago

Nothing you can really do to stop it if it's already out there. But you could try and quickly put out an apology broadcast, and maybe throw in a gift for the inconvenience.

edit: Vimal beat me to it. I agree w/ Vimal.
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brandon_holcomb 13 years ago

I would say send out a very quick apology. something like

Hey every one the other day
I was so excited about an offer that
I accidentally sent it out to the wrong group

That group happened to be you guys and gals.
I would like to offer my sincere apology.
I would also like to at this time
make this _____ available to you all as a
free gift for your troubles

Blank being your free gift, I would also at this time offer them an option to unsubscribe if they were really that pissed off at you. Most likely though they were not inless you sent a porn offer to a church group. I could see that being a big deal. But most likely if you address the situation with a apology. Better yet put together a quick audio link Using byoaudio.com no affiliate link. That will really wow your wrong group. Let us know the out come.
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Zero 13 years ago

Originally Posted by GoodnightSweetRatRace

Cant believe I made such a massive error.

I've already had 2 complaints from 23 opens.

Is there anything I can do?

Just be cool - and send a follow up email to them apologising. Like you could say "I'm Such an Idiot" and then explain how you weren't paying attention to what u were doing and ended up sending your email to the wrong list. You could turn it into a cautionary tale for your list.

Its not a big deal really. The worst thing that could happen is they unsubscribe. Its not like your entire reputation will be ruined because of this. The better the relationship you've got with your list, the more forgiving & understanding they'll be.
- Thanks
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mickyboy73 13 years ago

Yep, fast follow up, be upfront and put your hands up. Tell them exactly what happened. You're only human and the people you sent the emails to are also human - mistakes are made. I think as soon as you explain what happened people will just shrug it off and forget about it.

I have done the same in the past. Don't worry about it ;-)
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- JohnMcCabe 13 years ago
  
  Welcome to the club. It gets kind of crowded in here, so you might have to throw an elbow to reach the bar...
  
  Everyone has bad days. When I screw up, I send an immediate email with the subject line "Ever had one of THOSE days? " followed by a sincere mea culpa.
  
  If you've built up your credibility with your subscribers, they'll forgive you. If not, the hell with them. They can go hang out with the others suffering delusions of perfection.
  
  [ 1 ] Thanks
  
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John Romaine 13 years ago

Some of the best relationships come from making horrible mistakes like this.

I recall receiving an email from a number of subscribers once complaining that they'd just been offered a 50% discount on a product that they paid full price for.

I shat my dacks, then immediately gave them one of my other products for free.

Some of the relationships that came from doing that were outstanding. I have no doubts they'll buy from me in the future
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Yogini 13 years ago

I agree with following up with an apology and a free gift. You can also personally send an email to people who have sent you an email complaining. On a different note, I knew of someone who thought they were breaking up with their boyfriend individually via email but they sent it to their whole list.

Debbie
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Dan J 13 years ago

Theres not much more you can do now, just be more cautious about it in future.
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Suthan M 13 years ago

Well, expect some angry emails and a higher rate of unsubs for today.

There is nothing much you can do other than send in a "i am sorry" email. Possibly lay off promos for a couple of broadcast and offer some awesome content to get it in the good books.

This is the best strategy i personally used.
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David Keith 13 years ago

when i do this, i send the apology letter, then take a shot or two of tequila and give thanks that at least i had a list to send to.

no one died, and if our politicians can get away with the stuff they pull, most people on your list will be fairly understanding about the situation.

mistakes are only made by those who are doing things. mistakes and failures lead to great success. in all likely hood, you will come out of this better for it.

just dont do it again.

here is to not emailing the wrong list...cheers...
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weblink29 13 years ago

I might suggest a "Recall" email.

Just a heads up that I mad a mistake sending the last email.....
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Nothing to see here folks.....move along.
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