2,000th Post: Stop Being a Wussy

Because it's my 2,000th post on the Warrior Forum,
I wanted to give you a marketing tip that I hope
you find useful.

I've been self-employed since May 2001 (I'm too
stubborn to work for anyone else!) and have been
learning marketing by trial and error and also by
continual study (in fact, I'm a marketing nutcase).

Here's an advanced marketing distinction that I've
only really learned and appreciated in the past few
years...

Be Prepared to Repel Some People if You Want
to Attract Your Type of Customers

What does that mean?

Well, you gotta take a stand in your subject area
and provide a distinct and polarizing viewpoint that
stands out from most of the others out there.

Having a distinct voice helps you to rise above the
noise in your marketplace and get the attention of
the people who most want to hear your message.

How do you do that?

You do that by providing strong and hopefull accurate
opinions on your subject and marketplace that resonate
strongly with some people - and also repel others.

The world is a place of opinion between good and bad,
left and right, with people on either side and a bunch
of people in the middle ground.

Most marketers make the mistake of playing it safe and
not wanting to rock the boat or upset anyone else. Do
that, and you condemn yourself to being in the middle of
the road and almost guaranteed annonymity.

Instead, take sides. Stand-up for your viewpoint and
communicate your polarizing position to attract people
who have a similar viewpoint to you and repel the rest.

Sure, you'll piss off a few people along the way but you'll
also attract more of the people who think and feel the
same way you do.

I hope you find this tip useful.

Dedicated to mutual success,

Shaun