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Why Mentoring Works, from Perry Marshall

by marciayudkin
5 replies
We see a lot of questions here about the benefits of working with mentors, and which mentor one should choose.

Here are a few paragraphs I received from Perry Marshall (Perry Marshall's Google AdWords Advertising & Pay Per Click Program) today that explain one of the less well-known benefits of choosing a mentor rather than trying to put together knowledge from all kinds of free sources:

You *cannot* master marketing or anything else by treating it like a giant pick-and-choose buffet.

You need to learn to think like ONE person who you can relate to, to the point where that person becomes your alter-ego. You burn their moves into your muscle memory. Eventually you know *exactly* how they would handle almost any situation. That's how true mentoring works.

That, by the way, never happens when you take the cheap route and just skim the free stuff. You only achieve mastery when you pick a single path and GO DEEP.
I never had a mentor myself, so I can't comment on this from that point of view, but I know from having been a mentor and talking to a lot of confused and paralyzed business owners that Perry speaks the truth.

Marcia Yudkin
#marshall #mentoring #perry #works
  • Profile picture of the author Will Edwards
    Interesting quote.

    Mentoring is certainly a short-cut if you can get the right person.

    Will
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  • Profile picture of the author Ryan David
    I'm not sure what his definition of a mentor is. If it's more like someone you can talk to about business issues, then I get that. Everyone should have something you can bounce, general, ideas off of.

    But if he's talking specifics, then I don't know. I learn from a lot of people.
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    • Profile picture of the author marciayudkin
      I'm not sure what his definition of a mentor is. If it's more like someone you can talk to about business issues, then I get that. Everyone should have something you can bounce, general, ideas off of.
      He means someone whose strategies, approach and way of thinking you adopt - someone you respect and regard as your primary teacher. Someone whose answers you accept instead of constantly searching for other points of view. It may or may not be a personal, back-and-forth relationship, though I think that's ideal. For Perry (though he didn't say that here), his main mentor has been Dan Kennedy.

      Marcia Yudkin
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  • Profile picture of the author TopKat22
    I have mentored many people in other things rather than IM. I was searching for a Mentor when I found this thread. I believe that the key thing in the mentoring relationship is indeed the relationship between the two people first. There have been lots of people I have mentored but a few whom we just didn't work out. I would very much like to speed up by progress with a mentor in IM. Any suggestions?
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