Is it worth it becoming an amazon merchant?

Hi Katerina,


Thanks for clarifying, though after I re-read your post I had a "slaps forehead" moment when I realised you had made it pretty clear to start with.


The answer to your question is yes (In big shouty capital letters).


My main business is selling physical product on eBay & Amazon platforms, with a view to ultimately bring them off these to my own sites (I sell a huge range of products in the DIY home improvement market, everything from hardwood flooring down to the nails to hammer it in with).


These are the two main reasons I sell on Amazon.


1) Mostly buyers with Credit Card in hand (Very few people surf for product unless they're looking to buy).


2) Amazon carries enormous weight with search engines, especially Google. To show you what I mean try googling "Angle Grinder". Who's on the 1st page, near the top? Yup, it's Amazon. How much would you have to spend to get your websites there for targeted buyer traffic? Try googling with some of your own product. It's astonishing & it gets even better...if you find a page that doesn't have an Amazon listing for a product you sell, list it & see how quickly you can get to that 1st page (Works even better if it's product you can re brand - You can sometimes get the slot all to yourself). And all thanks to the big A. I can't emphasise how powerful this is. There are many unbranded products I sell that get higher Amazon placements than the main brands own websites!


Like any IM market you need to do your keyword research. If you're unsure how to best do this, outsource it to a keyword expert. Unlike eBay, Amazon product titles can be pretty long so there's plenty of room for those all important buyer keywords.


I hope that helps & I hope you give it a go & start listing. If I can help you at all feel free to email me (I can't PM yet as I don't have enough posts) mullguy (at) virginmedia (dot) com.