Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough

giveusallfreedom · 08-18-2008, 05:19 PM

So, raise your hand if you saw Moffat’s video from Frank Kern’s event. He was all decked out in the Mexican outfit, drinking beer, and trying to remember what he was talking about on stage. If he wasn’t so successful he’d be an embarrassment right?

Yeah, maybe not.

Jason Moffat has something that a lot of wannabe marketers are missing. In fact it’s something that people in general are missing.

I’ve been reading a lot of books lately that can best be described as a$$h0l3 literature. Basically, they are books written by 20 something guys talking about all the stupid things they’ve done. This doesn’t sound like it would be interesting in the least but the books have a rabid following. Why? These guys have the same thing that Jason has, and I’m not talking about a bad hang over from the kegger the night before.

They have PERSONALITY.

I’m not kidding. These guys have personalities that fill up the whole room. Hell, they fill up a freaking airplane hangar. Their personalities are huge and that attracts people.

And I’m not talking about putting on stunts or acting like a clown just to get attention. That kind of thing is fake, and people pick up on it. These guys are authentically interesting. You want to know them.

Most people hide a lot of their personality. It’s just social norms. We don’t let out our real personality out until we really get to know someone. On the internet, however you have to do the complete opposite. You have to not just let your personality out, you need to emphasize it. Throw it out there where everyone can see it.

I recently started doing this on the WF a little bit to test it out and got some interesting reactions. Check out this post…

Kevin Riley, Do you know why people are more likely to create and promote crappy products? Part I

Read the comments of that post. The first one Darren was really mad at me. That’s not necessarily a good reaction, but you can’t make everyone happy all the time. But at least he had a reaction to it.

However, if you scroll down farther you find two really cool replies by Jeffrey and Virtualpro. Both of them had actually been following other posts of mine. Why? I don’t have a reputation on the WF yet. They have never met me before. The only reason was because my other posts had attitude. They were the kind of posts that you say, who is this guy?

Now, I’m not claiming that I bat 1000 every time. A lot of the stuff I put up nobody pays attention to, but that doesn’t matter. What matters is that when somebody reads something I post they remember who I am. That’s the difference between being Jason Moffat and Joe Marketer that nobody knows your name.

Of course my style isn’t the only style in town. Look at annoyedgirl or Big Mike or Steve Wagenheim. They all have personalities that come out clearly. They’re interesting. You want to know them.

You can be whoever you are just really be that person. Bring out your personality and it will make a big difference not just here on the forum, but in you’re marketing as well. Perry Marshall and David Vallieres are two more good examples. These guys have big online businesses and when you read their content you know who they are.

OK I’ll shut up now. You get the idea.

Jose Delgado · 08-18-2008, 05:27 PM

Man! What about how Jason build the list and Banks the "Dough"!

You just talked about how J-Mo is Drunk all the time!

Jose Delgado · 08-18-2008, 05:28 PM

By the way, I was kidding.

I totally agree with your post.

giveusallfreedom · 08-18-2008, 05:32 PM

LOL Jose yeah I think that's all there is to it. I mean he gets drunks, records a video message, and makes a killing. Did I miss something?

Seriously though I can probably compare everything that Jason has done to another marketer that has done the same things and hasn't had 1/10th of Jason's success. Maybe I was wrong. Maybe the kegger hangover is the missing ingredient.

Jose Delgado · 08-18-2008, 05:34 PM

Or his Secret Smoothie Formula everymorning.

giveusallfreedom · 08-18-2008, 05:38 PM

See nobody told me about the secret smoothie formula. Maybe he could can that and start selling that instead. I drink Rockstar every morning, but I'm down for anything that is going make me super rich.

Keith Boisvert · 08-18-2008, 05:39 PM

Yeah, it's hard to show your personality and natural charisma (provided you have a personality!) by typing on a keyboard.

But if you type the way you talk, and put a filter between your brain and your fingers, you will get known. People will follow your posts and actually pm you about a "great post" you made.

Video certainly is a great medium to accelerate the "get to know me" process. Those who can relax in front of the camera and be themselves will do well.

When I post I usually try to be respectful and honest, and as often as I can inject some form of humor. Probably doesn't always come across this way, and I am sure I have offended some people(especially any midgets, hookers and monkeys on the forum!) but I try to lighten things up on occasion.

~Keith

Jose Delgado · 08-18-2008, 05:41 PM

He doesn't have to sell it. He shows us how to do it for Free!

Even though that thing looks. Uggggh.

Sorry J-Mo

YouTube - Super Morning Smoothie Secrets

giveusallfreedom · 08-18-2008, 05:43 PM

Quote:

Originally Posted by Keith Boisvert

I am sure I have offended some people(especially any midgets, hookers and monkeys on the forum!) but I try to lighten things up on occasion.

~Keith

LMAO

Hell Keith you have my vote for President based on that line alone. It could be you're campaign slogan.

Eric Johnson · 08-18-2008, 06:00 PM

Quote:

Originally Posted by Keith Boisvert

(especially any midgets, hookers and monkeys on the forum!)

~Keith

Not content with bashin monkeys huh? Just gotta go after midgets too...man midgets are super cool and useful. Ever tried to bowl without one...it aint pretty friend.

Keith Boisvert · 08-18-2008, 06:12 PM

Quote:

Originally Posted by Eric Johnson

Not content with bashin monkeys huh? Just gotta go after midgets too...man midgets are super cool and useful. Ever tried to bowl without one...it aint pretty friend.

Sorry

.

I actually do like midgets. They just tend to cause a ruckus on internet marketing forums. But short term I will refrain from mentioning them in any other way than useful.

Keith

Tiger · 08-18-2008, 06:46 PM

Quote:

Originally Posted by giveusallfreedom

See nobody told me about the secret smoothie formula. Maybe he could can that and start selling that instead. I drink Rockstar every morning, but I'm down for anything that is going make me super rich.

That rockstar is pure junk. Dont let your dog drink it.
Find one called ACT, its 24 calories and you get a
natural kick to boot, not the sugar and caffeine with
rockstar or monster or most others.

ACT stands for Advanced Cell Therapy. You will
thank me for this tip later.. .

lindajess · 08-18-2008, 07:30 PM

Personally, I think that guys with personality are better than the ones that sit there and drone on and on in the same boring tone of voice.

These guys with personality are great! The go off on tangents and get side-tracked...I love that! They are the guys that sell a lot of stuff! It's because they have a personality that they sell and because they are enthusiastic about what they are selling.

Does that make sense?

Jose Delgado · 08-18-2008, 07:32 PM

Quote:

Does that make sense?

No but I totally agree!

Craig Desorcy · 08-18-2008, 07:35 PM

Yup, personality counts! But for people that feel they don't have
much and want more, it can be developed.

Here's a new one I got a kick out of...

YouTube - Jason Moffatt's "Spit Bubble"...

I'd like to hire him to come entertain my kids.

Craig

cylwac · 08-18-2008, 08:51 PM

I'm totally on board with everyone here.
It's hard to tell what kind of personality someone has through typing.

People that actually let their personality shine through are generally more liked.

Video is a great way to do this. If your boring and have a monotone voice no ones going to be able to sit through your video, if you're likable and entertaining people will eat you up.

I haven't ventured into video yet but plan to in the future, it's a great free way to get yourself out there.
LOVE IT!

By the way Keith, I'm pretty sure midgets are referred to as "little people", get it right man.....LOL

Cheers,

Victoria

Kate Anderson · 08-18-2008, 09:06 PM

Jasons insane.. and that's why we love him, or love to hate him.. either way, he gets a lot of attention.

When I first was introduced to this character online, I thought he was a little loopy.. actually, a LOT loopy.. but he stood out to me because of it.. and I kept returning to his site, checking out what he was up to and what started off as some weird form of entertainment, ended up earning him a customer, and a fan.

Personality definitely counts, and in a world where people are often afraid to show that off, it can also be a reminder that we're all human, and that there's more to us than usernames selling something.

When you can find a way to blend personality with making money, you've got something special.. He just takes that to a whole new level.

JasonKing · 08-19-2008, 01:23 AM

These guys said it themselves...

Content gets interest...

Personality keeps interest.

-JasonKing

08-18-2008, 05:19 PM	#1
giveusallfreedom Billionaire in Training War Room Member Join Date: Jun 2008 Location: Okinawa, Phoenix, WI, etc. Posts: 221 Thanks: 0 Thanked 1 Time in 1 Post	Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough So, raise your hand if you saw Moffat’s video from Frank Kern’s event. He was all decked out in the Mexican outfit, drinking beer, and trying to remember what he was talking about on stage. If he wasn’t so successful he’d be an embarrassment right? Yeah, maybe not. Jason Moffat has something that a lot of wannabe marketers are missing. In fact it’s something that people in general are missing. I’ve been reading a lot of books lately that can best be described as a$$h0l3 literature. Basically, they are books written by 20 something guys talking about all the stupid things they’ve done. This doesn’t sound like it would be interesting in the least but the books have a rabid following. Why? These guys have the same thing that Jason has, and I’m not talking about a bad hang over from the kegger the night before. They have PERSONALITY. I’m not kidding. These guys have personalities that fill up the whole room. Hell, they fill up a freaking airplane hangar. Their personalities are huge and that attracts people. And I’m not talking about putting on stunts or acting like a clown just to get attention. That kind of thing is fake, and people pick up on it. These guys are authentically interesting. You want to know them. Most people hide a lot of their personality. It’s just social norms. We don’t let out our real personality out until we really get to know someone. On the internet, however you have to do the complete opposite. You have to not just let your personality out, you need to emphasize it. Throw it out there where everyone can see it. I recently started doing this on the WF a little bit to test it out and got some interesting reactions. Check out this post… Kevin Riley, Do you know why people are more likely to create and promote crappy products? Part I Read the comments of that post. The first one Darren was really mad at me. That’s not necessarily a good reaction, but you can’t make everyone happy all the time. But at least he had a reaction to it. However, if you scroll down farther you find two really cool replies by Jeffrey and Virtualpro. Both of them had actually been following other posts of mine. Why? I don’t have a reputation on the WF yet. They have never met me before. The only reason was because my other posts had attitude. They were the kind of posts that you say, who is this guy? Now, I’m not claiming that I bat 1000 every time. A lot of the stuff I put up nobody pays attention to, but that doesn’t matter. What matters is that when somebody reads something I post they remember who I am. That’s the difference between being Jason Moffat and Joe Marketer that nobody knows your name. Of course my style isn’t the only style in town. Look at annoyedgirl or Big Mike or Steve Wagenheim. They all have personalities that come out clearly. They’re interesting. You want to know them. You can be whoever you are just really be that person. Bring out your personality and it will make a big difference not just here on the forum, but in you’re marketing as well. Perry Marshall and David Vallieres are two more good examples. These guys have big online businesses and when you read their content you know who they are. OK I’ll shut up now. You get the idea.

08-18-2008, 05:27 PM	#2
Jose Delgado ★★★★★ War Room Member Join Date: Jun 2008 Posts: 1,319 Blog Entries: 1 Thanks: 25 Thanked 9 Times in 7 Posts	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough Man! What about how Jason build the list and Banks the "Dough"! You just talked about how J-Mo is Drunk all the time!

08-18-2008, 05:28 PM	#3
Jose Delgado ★★★★★ War Room Member Join Date: Jun 2008 Posts: 1,319 Blog Entries: 1 Thanks: 25 Thanked 9 Times in 7 Posts	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough By the way, I was kidding. I totally agree with your post.

08-18-2008, 05:32 PM	#4
giveusallfreedom Billionaire in Training War Room Member Join Date: Jun 2008 Location: Okinawa, Phoenix, WI, etc. Posts: 221 Thanks: 0 Thanked 1 Time in 1 Post	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough LOL Jose yeah I think that's all there is to it. I mean he gets drunks, records a video message, and makes a killing. Did I miss something? Seriously though I can probably compare everything that Jason has done to another marketer that has done the same things and hasn't had 1/10th of Jason's success. Maybe I was wrong. Maybe the kegger hangover is the missing ingredient.

08-18-2008, 05:34 PM	#5
Jose Delgado ★★★★★ War Room Member Join Date: Jun 2008 Posts: 1,319 Blog Entries: 1 Thanks: 25 Thanked 9 Times in 7 Posts	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough Or his Secret Smoothie Formula everymorning.

08-18-2008, 05:38 PM	#6
giveusallfreedom Billionaire in Training War Room Member Join Date: Jun 2008 Location: Okinawa, Phoenix, WI, etc. Posts: 221 Thanks: 0 Thanked 1 Time in 1 Post	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough See nobody told me about the secret smoothie formula. Maybe he could can that and start selling that instead. I drink Rockstar every morning, but I'm down for anything that is going make me super rich.

08-18-2008, 05:39 PM	#7
Keith Boisvert Blue Collar Marketer War Room Member Join Date: Sep 2006 Location: Taxachusetts Posts: 2,036 Blog Entries: 7 Thanks: 167 Thanked 253 Times in 93 Posts Social Networking Contact Info	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough Yeah, it's hard to show your personality and natural charisma (provided you have a personality!) by typing on a keyboard. But if you type the way you talk, and put a filter between your brain and your fingers, you will get known. People will follow your posts and actually pm you about a "great post" you made. Video certainly is a great medium to accelerate the "get to know me" process. Those who can relax in front of the camera and be themselves will do well. When I post I usually try to be respectful and honest, and as often as I can inject some form of humor. Probably doesn't always come across this way, and I am sure I have offended some people(especially any midgets, hookers and monkeys on the forum!) but I try to lighten things up on occasion. ~Keith
	Join me on Facebook \| Twitter

08-18-2008, 07:30 PM	#13
lindajess Linda Join Date: Aug 2008 Location: Illinois Posts: 69 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough Personally, I think that guys with personality are better than the ones that sit there and drone on and on in the same boring tone of voice. These guys with personality are great! The go off on tangents and get side-tracked...I love that! They are the guys that sell a lot of stuff! It's because they have a personality that they sell and because they are enthusiastic about what they are selling. Does that make sense?

08-18-2008, 08:51 PM	#16
cylwac Active Warrior Join Date: Aug 2008 Location: Ontario, Canada Posts: 56 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough I'm totally on board with everyone here. It's hard to tell what kind of personality someone has through typing. People that actually let their personality shine through are generally more liked. Video is a great way to do this. If your boring and have a monotone voice no ones going to be able to sit through your video, if you're likable and entertaining people will eat you up. I haven't ventured into video yet but plan to in the future, it's a great free way to get yourself out there. LOVE IT! By the way Keith, I'm pretty sure midgets are referred to as "little people", get it right man.....LOL Cheers, Victoria
	Take control of your life, don't be pushed around any longer Start Today! Let's start to make a difference in the world visit - Renewable Energy Learn How Programs Help you Sell

08-18-2008, 09:06 PM	#17
Kate Anderson Creative Specialist War Room Member Join Date: Jan 2008 Location: Canada Posts: 743 Thanks: 86 Thanked 46 Times in 29 Posts	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough Jasons insane.. and that's why we love him, or love to hate him.. either way, he gets a lot of attention. When I first was introduced to this character online, I thought he was a little loopy.. actually, a LOT loopy.. but he stood out to me because of it.. and I kept returning to his site, checking out what he was up to and what started off as some weird form of entertainment, ended up earning him a customer, and a fan. Personality definitely counts, and in a world where people are often afraid to show that off, it can also be a reminder that we're all human, and that there's more to us than usernames selling something. When you can find a way to blend personality with making money, you've got something special.. He just takes that to a whole new level.

08-19-2008, 01:23 AM	#18
JasonKing Groundhog Day Join Date: Mar 2006 Location: Australia Posts: 1,144 Thanks: 0 Thanked 1 Time in 1 Post	Re: Jason Moffat’s Strategy for Getting Attention, Building a List, and Banking the Dough These guys said it themselves... Content gets interest... Personality keeps interest. -JasonKing