Yeah, maybe not.
Jason Moffat has something that a lot of wannabe marketers are missing. In fact it’s something that people in general are missing.
I’ve been reading a lot of books lately that can best be described as a$$h0l3 literature. Basically, they are books written by 20 something guys talking about all the stupid things they’ve done. This doesn’t sound like it would be interesting in the least but the books have a rabid following. Why? These guys have the same thing that Jason has, and I’m not talking about a bad hang over from the kegger the night before.
They have PERSONALITY.
I’m not kidding. These guys have personalities that fill up the whole room. Hell, they fill up a freaking airplane hangar. Their personalities are huge and that attracts people.
And I’m not talking about putting on stunts or acting like a clown just to get attention. That kind of thing is fake, and people pick up on it. These guys are authentically interesting. You want to know them.
Most people hide a lot of their personality. It’s just social norms. We don’t let out our real personality out until we really get to know someone. On the internet, however you have to do the complete opposite. You have to not just let your personality out, you need to emphasize it. Throw it out there where everyone can see it.
I recently started doing this on the WF a little bit to test it out and got some interesting reactions. Check out this post…
Read the comments of that post. The first one Darren was really mad at me. That’s not necessarily a good reaction, but you can’t make everyone happy all the time. But at least he had a reaction to it.
However, if you scroll down farther you find two really cool replies by Jeffrey and Virtualpro. Both of them had actually been following other posts of mine. Why? I don’t have a reputation on the WF yet. They have never met me before. The only reason was because my other posts had attitude. They were the kind of posts that you say, who is this guy?
Now, I’m not claiming that I bat 1000 every time. A lot of the stuff I put up nobody pays attention to, but that doesn’t matter. What matters is that when somebody reads something I post they remember who I am. That’s the difference between being Jason Moffat and Joe Marketer that nobody knows your name.
Of course my style isn’t the only style in town. Look at annoyedgirl or Big Mike or Steve Wagenheim. They all have personalities that come out clearly. They’re interesting. You want to know them.
You can be whoever you are just really be that person. Bring out your personality and it will make a big difference not just here on the forum, but in you’re marketing as well. Perry Marshall and David Vallieres are two more good examples. These guys have big online businesses and when you read their content you know who they are.
OK I’ll shut up now. You get the idea.