Shhhhhh! It's a secret!

*walks back in*

Totally bias coming from me, so I hope others agree, but it's just part of the marketing mix? I don't see what the problem is. There are plenty of words and phrases thrown around to make a product/service exciting and enjoyable and worthwhile.
edit: As ray put it, (despite in a negative light), that word is 'hype'. It's up to you to sift through hype and go to the facts. EVERYONE on here employs hype and sale tactics - otherwise the number of sales would be significantly lower, trust me.

This quote epitomises what I'm trying to say. Have you ever visited a website which is under development, and it's a new product, and it generates excitement by only giving brief details?

Think of a movie trailer - for big movies, the early trailers only show exciting scenes, without showing the plot.
Later trailers show the plot.
It's the same thing, generating excitement, withholding the substance.

If that same movie has a trailer being very explicit about its' content, ie "John is an average guy. A crisis happens. He adapts to it. Solves the crisis. End of movie. That's it, folks", then no one would watch it.


Finally, some WSO's that have 'secrets' really are that.
Think about it - why would anyone reveal their profitable niche keyword? THAT, my friend, is a secret. I wouldn't hesitate to call a WSO "My Secret Niche Keyword with 1 million searches".
It'd be totally appropriate.


/END DISCOURSE/THESIS


Source: I studied Marketing briefly at Uni.

There's a whole stack of so called 'trigger words' that are supposed to get people rushing to press the order button. I'm no expert on these but I can't help wondering if people aren't becoming desensitized to them.

Personally I'm getting as sick of all the hype as I am of spam.

Now this is a good post! This is true. It's like having a hammer, a nail and two pieces of wood. If you're given these things individually, and you don't know how to use them, they're useless. But if you learn how to integrate those three items, you'll get a bent nail, smashed pieces of wood and a hammer. (or two pieces of wood nailed together if the guide is good..!)