Question about topics for reports

ShayRockhold · 08-18-2008, 05:59 PM

If I have a list that consists of all moms and mostly WAHM's, would you suggest creating a report for a topic that appeals to WAHM's, or one that appeals to moms in general?

The one for WAHM's is a marketing topic. I think I could sell it for a higher price point, but might not get as many sales.

The one for moms in general addresses an issue that many moms deal with and want a solution for. I think I could sell a lot, but not as high of a price per sale. However, I think I could write the report quickly (within 3 days).

Ideas? Thoughts? Or just try both?

Eric Johnson · 08-18-2008, 06:07 PM

If you have the time I would definitely go for both...you could always back end one to the other if you can find a way to smoothly lead em there.

napoleonfirst · 08-18-2008, 06:45 PM

Another good subject is making up. Many couples face these kinds of problems.

Eric Johnson · 08-18-2008, 09:12 PM

Quote:

Originally Posted by napoleonfirst

Another good subject is making up. Many couples face these kinds of problems.

that's probably not so much so for married moms though...I mean the problems are there but the product isn't as marketed to that demographic, from what Ive seen.

08-18-2008, 05:59 PM	#1
ShayRockhold StarFleet Admiral War Room Member Join Date: Aug 2008 Location: Delta Quadrant Posts: 1,844 Blog Entries: 10 Thanks: 1,363 Thanked 624 Times in 286 Posts Social Networking Contact Info	Question about topics for reports If I have a list that consists of all moms and mostly WAHM's, would you suggest creating a report for a topic that appeals to WAHM's, or one that appeals to moms in general? The one for WAHM's is a marketing topic. I think I could sell it for a higher price point, but might not get as many sales. The one for moms in general addresses an issue that many moms deal with and want a solution for. I think I could sell a lot, but not as high of a price per sale. However, I think I could write the report quickly (within 3 days). Ideas? Thoughts? Or just try both?
	"Fate protects fools, little children and ships named Enterprise" -- Cmdr. Riker [TNG - "Contagion"] ============================= I'm on TalkMarketingNow.com! 11 PM Eastern Time, Tuesdays. Join me! :D ============================= Shay Rockhold's Site and Blog

08-18-2008, 06:07 PM	#2
Eric Johnson HyperActive Warrior War Room Member Join Date: Jun 2008 Location: In Your Head Posts: 370 Thanks: 1 Thanked 9 Times in 9 Posts	Re: Question about topics for reports If you have the time I would definitely go for both...you could always back end one to the other if you can find a way to smoothly lead em there.

08-18-2008, 06:45 PM	#3
napoleonfirst Advanced Warrior War Room Member Join Date: Feb 2007 Posts: 916 Thanks: 20 Thanked 24 Times in 23 Posts Contact Info	Re: Question about topics for reports Another good subject is making up. Many couples face these kinds of problems.