Have You Noticed an Increase in Email CTR When You Use Images in Your E-mail?

4 replies
I've thought about using images in my e-mails to attract more people to click on it versus a text link. So if you're giving away an ebook, they would see the image of your ebook in their e-mail versus a link that says "download your ebook" or whatever. Has anyone tested this out? I am going to test it and I'll report back with any results but I'd like to know how this has worked out for you.
#ctr #email #images #increase #noticed
  • Profile picture of the author Steven Miranda
    I have. I know most marketers use plain text emails but once I switched to a nice html with plain text copy conversions went way up! HTML copy does have an image. ( my logo)
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    • Profile picture of the author Sojourn
      Originally Posted by Steven Miranda View Post

      I have. I know most marketers use plain text emails but once I switched to a nice html with plain text copy conversions went way up! HTML copy does have an image. ( my logo)
      All the responder warnings against HTML had made me leery but it just seems that the email could look a little more well laid out using HTML. Based on your experience it sounds worth testing. Thanks!
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  • Profile picture of the author WebPen
    I haven't tried it- probably should though.

    Since Steven is having success with HTML, maybe I'll have more luck as well
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  • Profile picture of the author ColinChia
    Hmmm... Do let us know what the results are and what niche you're in?

    I personally prefer 'plain text' simply because it's more personal and a lot less distracting for the reader - they focus on the content other than all the fancy graphics, ect!

    Look forward to seeing your results
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