Do you trust testimonials?

by xzlana 123 replies
I see so many offers on Fiverr that suggest to create a video testimonial for any product. How can I trust any company that provides a video testimonial on their website? Now I tend to think they all are fake.

Same with LinkedIn, most endorsements are reciprocal, I can't believe people are that great.

What do you think? Are there any real testimonials and reviews on the web?
#main internet marketing discussion forum #review #testimonials #trust
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  • Profile picture of the author Jerry Reily
    I don't but the market is changing. The real testimonials would come from Facebook and G+ in the future. So if you are someone that would do these fake testimonials, it's time to build your fake network now. Buyers might hire a researcher to dig deeper on the reputation of the network that says that a certain product is good. But if you know people that knows people who provide a feedback to a product it will be hard to believe it's fake unless they are lured by money in doing so.
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    • Profile picture of the author faysal969
      Find out some user of the desired product and/or services and contact them for their feedback. Hopefully you will get some useful suggestion from them.
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  • Profile picture of the author hgy
    i dont trust them at all, today with fiverr you can easily get them.
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  • Profile picture of the author kennykjtan
    I never trusted any testimonial. 99% are fake. unless it's a blog comment testimonial
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    • Profile picture of the author Raydal
      Originally Posted by kennykjtan View Post

      I never trusted any testimonial. 99% are fake. unless it's a blog comment testimonial
      I don't know about testimonials but I know that your statement is fake.
      So you are not helping the situation.

      -Ray Edwards
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  • Profile picture of the author xxxJamesxxx
    If a testimonial comes from someone who I don't know "Which is about 99% of the time might I add" then I don't.

    The only ones I believe is are from close friends who I know and trust.

    I refer to my fellow warriors or I google it
    Googling it is probs the worse thing you can do... Too many "Promo" reviews out there.

    The Warrior Forum better (But not perfect). I tend to go to the review section and read up what people are saying but you still have to be careful as there still one or two who have evil agendas i.e. out to make a quick buck etc.

    James Scholes
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  • Profile picture of the author IMWinner
    Its part of their propaganda, there are testimonials that are true and legit. But most of them are fake since they will only just want to promote their products or site to the people who are the prospect as their next clients. It was what a friend told me, I should never trust everything I read, see and hear since they are not to be trusted unless verified as valid and true. And I would say, that is the most difficult part, how to verify the validity of a testimonials.
    People might just use some false names to use as testimonials for their own personal benefits.
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  • Profile picture of the author RatRaceWatch
    Yeh I'm going to go with NO, on the testimonials. But then again, if I see them regardless or not if I trust them (which is usually 0% of the time) i will be much more likely to buy than when they aren't there at all.

    Trust me when I say, that's a market trend most people won't avoid. You just want to believe, when you see all these good comments (or videos).

    So it is probably still a very plausible marketing idea.
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  • Profile picture of the author beautyuno1
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    • Profile picture of the author Tina Golden
      If you are told to retract your feedback in order to get your refund, report that to the Help Desk. Be sure to save the email or PM to show them as proof. That is absolutely not allowed here.
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  • Profile picture of the author mikage
    i don't trust testimonials some are fake.
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  • Profile picture of the author KateHunter
    Testimonials that have a lot of detail, listing the positive and the negative of the product are more believable and helpful then a glowing positive review.
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  • Profile picture of the author DailyHealthBlitz
    Originally Posted by GoldenRebellion View Post

    I don't trust them at all, I refer to my fellow warriors or I google it
    When I first got here I trusted my fellow warriors, and overall I think the Warrior forum is more trustworthy than most. But I still see a lot of hype and drama, especially around WSOs. I've learned to take everything with a grain of salt.

    On Fiverr, I've had a few clunkers so now only use high rated gigs.
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  • Profile picture of the author bmarketer
    Testimonials are used in every niche in order to gain credibility for their product or service. And that is all well and good if they are real and genuine, but there also goes along with that the shady practice of faking testimonials, ie: fiverr which is getting more known about now and you can see the same fiverr actors on multiple different sites and products
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  • Profile picture of the author Raydal
    Asking if you trust testimonials is like asking if you trust people.

    It's a very open issue. You can be deceived by a host of things
    of which testimonials are just one. You can also be deceived by other
    Warriors.

    You have to read testimonials with a critical eye. For example,
    I see many testimonials that say "I know this product will make
    me a lot of money" Instead I prefer to read, "this product made
    me a lot of money."

    Before I buy a product I read the reviews on Amazon.com for
    example. I make sure to read the extreme ones--the 5 stars
    and the 1 stars. Many times the 1 star is from someone who is
    dissatisfied with some aspect of the customer service than
    the products itself that I am interested in. So I make sure
    I read carefully what the person is saying.

    Like every other aspect of life, testimonials can be abused but
    I'd rather have bad ones than none at all. They help me in
    my decision process.

    -Ray Edwards
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    • Profile picture of the author TheCG
      Not one bit.

      If you look closely, you see the same people giving testimonials for the same people and they do the same favor back and forth with each new WSO.

      It doesn't take long to figure out how it all works.
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  • Profile picture of the author Ryan David
    If they are using something specifically as a testimonial, not sure why you'd trust it. They are cherry-picking the feedback they get.
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  • Profile picture of the author dtaylor
    I tend to disregard most testimonials. On the Warrior Forum I pay particular attention to the posters that have given the best content and feedback in the past or to those that give actual results from using the product.

    I will often give a testimonial if I got a lot out of a product.

    Usually, if I am looking for information in a certain niche I search Google for forums dealing with that subject and look for discussions about it.

    DTaylor
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  • Profile picture of the author 36burrows
    Asking an Internet Marketer whether they trust a testimonial will always give you a complete different response than asking someone who uses the internet for pleasure purposes.

    But yeah, stay away from the bullcrap Fiverr gigs, it's not worth it.
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    • Profile picture of the author Mr Bill
      Originally Posted by kennykjtan View Post

      I never trusted any testimonial. 99% are fake...
      99% of all testimonials?! WOW! Is that a real fact? Because every testimonial I've ever left was real and I know dozens have left them for me and they were all 100% real. I see real (trustworthy) Warriors leaving real and genuine testimonials in WSOs, Warriors for hire and the classifieds as well as in the War Room and elsewhere online so I'd be interested to learn the source of this data because 99% really surprises me.

      Testimonials keep me reading but the decision to buy is usually made on the benefits of the item. If it's a digital product I always spend only what I'm willing to lose and if there's great content inside all the better. If I see a testimonial from someone I know though (and I'm interested in the product anyway) it will seal the deal.
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  • Profile picture of the author James Liberty
    Personally, I do not believe them. Though I have seen some marketers use screen-shots from Facebook and Twitter whenever people rave about their product -- I find these to be more believable.

    I think the average consumer, however, does believe testimonials. (Heck, people believe just about anything these days). Whether or not you want to take advantage of these people is a moral choice that you will have to make. :p
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  • Profile picture of the author JamesGw
    I almost never trust testimonials.
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  • Profile picture of the author Maketso
    Trust testimonials? No...and yes.

    No - I tend to discount testimonials from the Internet marketers because I suspect there is a you-scratch-my-back-and-I'll-scratch-your-back thing going on...or they got a free review copy and aren't necessarily willing to point out any flaws...or the flaws they do point out get edited out. And, yes, I do believe that certain IMers won't risk their reputation by giving out a puff-piece testimonial. But, it's hard to tell.

    Yes - When someone, like say a Sean D'Souza, makes it easy to talk with any of the testimonial givers...yes I trust them.
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  • Profile picture of the author Dee Odus
    Since the advent on Fiverr gigs I lost total trust in testimonials, especially video testimonials. And textual testimonials are very easy to fake, you can write them yourself :-)
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  • Profile picture of the author AnneE
    No, I don't believe them UNLESS the person actually mentions specific results that seem believable. If someone says they lost x pounds using a product and has before and after and over what period of time, I MIGHT believe that sort of testimonial. The more vague, the less believable.

    I actually purchased a Fiverr video testimonial and then my conscience smacked me around and I chose to not use it. I listened to what the person said and I knew she hadn't even looked at the product, though she had said she would. She had just found some phrases on my website and regurgitated them.
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  • Profile picture of the author mookinman
    On my site (see sig) I want to provide honest and real video testimonials.
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  • Profile picture of the author mookinman
    Good point - I think it's been removed! Looks like I need to re-read the WF policies.
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  • Profile picture of the author mookinman
    Ok well I updated my sig, but it's still not showing? No way is it in contravention of any WF rules.
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  • Profile picture of the author GlobalTrader
    NO!

    If you are talking about info products, absolutely NO!

    In reviewing hundreds (maybe thousands) of so called info product testimonials about 99 9/10 are not about "results" they are about the number of product pages, or number of videos or how the author 'over-delivered'. What I fail to see in just about ALL of these so called testimonials is any factual application of the info product and results of that application.

    I will often subscribe to a thread so I receive an email once a week to see if anyone actually posts "real" applied results and yes, in a few 1/10 of 1% of the cases I have seen that people have posted results but in most instances they do not provide anything other than their words to back it up - if you are going to say it really worked a certain way, show some images or do a video that shows those results without revealing too much so someone else cannot steal your specific niche. Show me the money, please!
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  • Profile picture of the author jasonl70
    My commment is specific to products being sold on forums:

    A lot of sellers solicit testimonials with the old "leave me feedback, and I'll give you this nice bonus". ** Enter the Law of Reciprocity**

    The bulk of the testimonials are junk: "got my product right away" or "this looks great, can't wait to try it! I know it will make me money"
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    -Jason

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  • Profile picture of the author thekaver
    no i dont trust them! but i dont totally rule them out
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  • Profile picture of the author Dennis Gaskill
    The safe call is not to trust any, but in reality it's not a black and white issue.

    The more believeable the sales copy, the more I'd be likely to believe the testimonial. I'd also be inclined to believe a testimonial from someone I know and trust as long as it wasn't out of character. The "out of character" part is important because some scammers will attribute testimonials to people who they think will help their sales when that person didn't give a testimonial at all, or even declined to give one.

    Whenever possible I link a testimonial to the person's website who gave it, then anyone can ask them if they really gave it. I'll also use their picture if I get permission. There are things you can do that give testimonials more credibility, but perhaps the best thing you can do is to write a credible sales pitch.

    Having said all that, even if I do believe a testimonial is legitimate, I usually give it a very limited amount of sway because one man's treasure is another man's trash.
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  • Profile picture of the author cbernst1
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    • Profile picture of the author Michael Oksa
      Originally Posted by cbernst1 View Post

      I trust the BBB.
      LOL

      Good luck with that. They are a perfect example, in my opinion, of why it's SO important to do your own due diligence. Look up information on the racket the BBB really runs and you won't trust them so much in the future. Even top media organizations have done stories on this issue.

      Speaking of the media...

      I believe that's a good comparison for testimonials. Everybody says they don't trust them, yet they keep going back for more.

      My philosophy on testimonials has always been to use them. The people who don't read them won't care they are there, but those that do read them could be persuaded to buy because of them.

      So, when it comes to testimonials, I say you are "darned if you don't, and darned if you don't".

      Now...do I trust testimonials?

      It depends on how well written it is, how honest it sounds, what specifics it covers, and (oftentimes, but not always) who the author is. A generic testimonial isn't going to sway me, but it won't be trusted or untrusted because there won't be any substance to base that trust on.

      To put it another way, the more substance a testimonial has, the more basis there is for judging its integrity, BUT...a lot of people will automatically ASSIGN integrity to it if it has substance. Having substance is often equated with honesty, and that can cloud one's judgment.

      Hmmm...

      There are a lot of deep thoughts here, and I may have simplified a bit, but those people who swear that they don't believe any testimonials may ( I stress may) only be deluded themselves.

      Something to think about.

      All the best,
      Michael
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by cbernst1 View Post

      I trust the BBB.
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      Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author MikeFriedman
      Originally Posted by cbernst1 View Post

      I trust the BBB.
      The BBB is one of the most fraudulent organizations you will ever find.

      Many consumers actually believe that it is a government watchdog organization, and the BBB does little to dissuade people from this inaccuracy. They have been selling good rating for decades and nobody has put a stop to it.

      Not for profit my ass.
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      • Profile picture of the author sappacis13
        Well, for me I am still doubting.

        It's easy to create a unique profile and put a Fictitious Photo. I've seen some of the squeeze pages with testimonials on it and that guy on the photo as I've search, was on the free royalty pictures.... Lol... nice try...

        What the...

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      • Profile picture of the author Rod Cortez
        Originally Posted by MikeFriedman View Post

        The BBB is one of the most fraudulent organizations you will ever find.

        Many consumers actually believe that it is a government watchdog organization, and the BBB does little to dissuade people from this inaccuracy. They have been selling good rating for decades and nobody has put a stop to it.

        Not for profit my ass.
        Exactly 100% correct. The Better Business Bureau is a FOR profit organization that has tried to hold small (and big) business owners hostage. I have many friends who are small business owners and here is what the BBB likes to do.

        A negative comment will show up on their "profile", then the BBB contacts them and states they won't take down the negative comment (which was untrue by the way) unless they pay their "fee". The BBB has zero credibility in my eyes.

        ==============================

        Regarding the OP and testimonials. In the IM MMO niche, I rarely trust testimonials because it's a very incestuous industry where people give them out like free candy. If it's not from someone I know and trust, then I take them with 1/10th of 1% of a grain of salt.

        It also depends in which the context of the testimonial is given. For example, if I see an industry expert give a testimonial with specifics, I'm more inclined to believe it. Or if I see a testimonial with a case-like study where the person gives references that can be backed up, it carries more weight.

        The poster who stated that the way testimonials are given is changing is dead on right. People are going to be more inclined to believe specific comments given via Facebook, Google Plus, blog comments, etc.

        RoD
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  • Profile picture of the author Devin Jenkins
    Banned
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    • Profile picture of the author Michael Oksa
      Originally Posted by Devin Jenkins View Post

      Testimonials are marketing crap if they don't provide the contact info that attested to the product. I'd go a long way to talk directly with them and verify their claims before buying. If a blogger provide a testimonial to a product that didn't worked, I can get back at him and ruin his credibility.
      ...or you can ruin your own with comments like that in a marketing forum.



      That being said, I don't think you will have to waste your time going after somebody like that to "ruin his credibility". People aren't stupid, and people leaving intentionally false testimonials will ruin their own credibility soon enough.

      But I am only talking about INTENTIONALLY misleading testimonials. See, maybe I use a product that really does work for me and I want to let people know about it, but what if it doesn't work for them? Does that make MY experience false? Nope, it just makes it different.

      There was a certain person here a few years ago who fooled a lot of people. She pretended to be a lwayer (the old timers here to whom I refer), and I spent several hours chatting with her. I was convinced she was the real deal, and I left a testimonial for one of her products.

      Well, she was eventually exposed as a fraud, and I felt awful about my testimonial; however, it was NOT intentionally misleading. Also, I publicly apologized to everyone here.

      Now, let me ask you this: in that kind of situation, would you try to ruin MY reputation?

      All the best,
      Michael
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  • Profile picture of the author YasirYar
    Originally Posted by xzlana View Post

    I see so many offers on Fiverr that suggest to create a video testimonial for any product. How can I trust any company that provides a video testimonial on their website? Now I tend to think they all are fake.

    Same with LinkedIn, most endorsements are reciprocal, I can't believe people are that great.

    What do you think? Are there any real testimonials and reviews on the web?
    Many people would not trust testimonials, but even more people use those exact same testimonials as a reason to make a purchase.

    I would suggest getting more testimonials on your sales page. It has helped me a lot
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  • Profile picture of the author Jarrett
    Banned
    It's sad to me that many people here are so jaded that they think all testimonials are bogus.

    Really.. with that mentality.. is it any surprise why many of those people are the same exact people who are dead broke and DON'T make money?

    If you go into this and think that 99% of testimonials for products are FAKE...

    Why on earth do you buy ANY?

    If you think testimonials are fake.. then that means you have no FAITH or trust in the product itself or the product owner's credibility..

    And if that's how you feel going into it.. Why would you do a single thing he says?

    Why would you spend hours doing backlinking? Why would you spend hours writing blog posts?
    Why would you do anything?

    Why do any of it? Sure.. he gives you some cool 'ideas'.. but its probably all a bunch of crap.. No way does it actually work.. He probably just faked his screenshots, lied his aff off about the whole thing, and paid people to leave testimonials... right?

    Do you See the problem?

    I am making this a big deal.. because it is a big deal.. because alot of you guys are hitting on one of the biggest reasons why people FAIL.. and I don't think you realize it.

    People fail because of their belief.

    If I said jump off the ladder.. and I'll catch you.. and you didn't believe a word I was saying.. Would you jump? hell no.

    If I said all you had to do was write 10 blog posts, use this plugin, register this domain, sign up for this affiliate offer, and use these backlinks if you wanted to make an extra $3,000 this month.. and you thought I was full of ****... would you do it?

    Nope.

    You wouldn't. Instead you'd probably go on forums, start threads like these, so you could feel better about NOT taking action.. instead of just DOING what the course said.. and finding out for YOURSELF, first hand if it actually works or not


    I do believe testimonials.. I believe ALOT of them..

    but I like to use a thing called common sense and judgement to help me seperate the real from the fake.
    It's not hard.. and I think I got a pretty good BS reader you got one too

    If the testimonial is on a clickbank page that uses a scantly clad woman.. and a bunch of midgets and all kinds of hype to sell the product.. then it might be fake.

    If the guy in the testimonial leaves off a lot of important details and it just sounds fishy to you.. it probably is..

    But if the guy has got sincerity in his voice, comes across with conviction, and everything checks ouut to be true.. why not give him the benefit of the doubt.. that maybe he's telling the truth?
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    • Profile picture of the author Nightengale
      Eeeeexactly! Absolutely on point. What he said:

      Originally Posted by Jarrett View Post

      It's sad to me that many people here are so jaded that they think all testimonials are bogus.

      Really.. with that mentality.. is it any surprise why many of those people are the same exact people who are dead broke and DON'T make money?

      If you go into this and think that 99% of testimonials for products are FAKE...

      Why on earth do you buy ANY?

      If you think testimonials are fake.. then that means you have no FAITH or trust in the product itself or the product owner's credibility..

      And if that's how you feel going into it.. Why would you do a single thing he says?

      Why would you spend hours doing backlinking? Why would you spend hours writing blog posts?
      Why would you do anything?

      Why do any of it? Sure.. he gives you some cool 'ideas'.. but its probably all a bunch of crap.. No way does it actually work.. He probably just faked his screenshots, lied his aff off about the whole thing, and paid people to leave testimonials... right?

      Do you See the problem?

      I am making this a big deal.. because it is a big deal.. because alot of you guys are hitting on one of the biggest reasons why people FAIL.. and I don't think you realize it.

      People fail because of their belief.

      If I said jump off the ladder.. and I'll catch you.. and you didn't believe a word I was saying.. Would you jump? hell no.

      If I said all you had to do was write 10 blog posts, use this plugin, register this domain, sign up for this affiliate offer, and use these backlinks if you wanted to make an extra $3,000 this month.. and you thought I was full of ****... would you do it?

      Nope.

      You wouldn't. Instead you'd probably go on forums, start threads like these, so you could feel better about NOT taking action.. instead of just DOING what the course said.. and finding out for YOURSELF, first hand if it actually works or not


      I do believe testimonials.. I believe ALOT of them..

      but I like to use a thing called common sense and judgement to help me seperate the real from the fake.
      It's not hard.. and I think I got a pretty good BS reader you got one too

      If the testimonial is on a clickbank page that uses a scantly clad woman.. and a bunch of midgets and all kinds of hype to sell the product.. then it might be fake.

      If the guy in the testimonial leaves off a lot of important details and it just sounds fishy to you.. it probably is..

      But if the guy has got sincerity in his voice, comes across with conviction, and everything checks ouut to be true.. why not give him the benefit of the doubt.. that maybe he's telling the truth?
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  • Profile picture of the author Steven Miranda
    It all depends . I am sure they are many reviews around here that are paid. I do think for the most part they are genuine.
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  • Profile picture of the author Mayhem Marketing
    Never. They have been hand-picked for a reason - therefore, they are worthless for my purposes.
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  • Profile picture of the author DonMarketer
    I tend to be skeptical about tetimonials on websites or otherwise. Maybe it's because I'm into Marketing/Internet Marketing and know what is going on within the industry most of the time!

    Whether we like it or not, one thing that very few of us will disagree is that testimonials can and do help sell products and services!
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  • Profile picture of the author xzlana
    Thanks to everyone.
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  • Profile picture of the author sbucciarel
    Banned
    I discount all testimonials. Don't even read them. Too many are incentivized or just plain fake.
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  • Profile picture of the author iceverything
    The only testimonials that I trust, are facebook likes and such, which I hope will be the only kind of existing testimonial in the future. I honestly hope that Facebook likes' relevance will grow. Still, there are a lot of "fake likes" as well, unfortunately a whole industry based on this is being born
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  • Profile picture of the author Matt Baker
    I think Fiverr testimonials are legit because I have tried to order a Social bookmarking service and when the order marked as complete, that is the time that I can add my testimonal. Only buyers that have completed an order can put their testimonials or ratings.
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    • Profile picture of the author dorianjohn425
      Originally Posted by Matt Baker View Post

      I think Fiverr testimonials are legit because I have tried to order a Social bookmarking service and when the order marked as complete, that is the time that I can add my testimonal. Only buyers that have completed an order can put their testimonials or ratings.
      Yeah, I believe you are right there. Unless, of course, the seller creates dummy fiverr accounts to act as buyer just to get testimonials. But then again, that seems like too much work. Yet, who knows what scammers will do just to steal a buck.
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  • Profile picture of the author trishacupra911
    There's a very useful article about how to use genuine testimonials that people don't dismiss as being potentially fake, here (not by me):

    Is There Too Much Sugar In Your Testimonials?

    But, if anyone uses this information to create 'more convincing' fake testimonials, may karma come and bite them on the backside!
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    • Profile picture of the author SheridanMelrose
      Some are actors but I'd like to think some are legitimately happy customers. I think it becomes more credible when the testimonial includes an individual's full name and company name. Then you can Google it and see if they match up.
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  • Profile picture of the author hotboy18
    I am very skeptical about testimonies and most of them are paid for and the results are not authentic.
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  • Profile picture of the author Andrew Schoon
    I trust Fiverr feedbacks (or Ebay feedbacks) more. Because I know for 100% that that feed back is from a real buyer. specially if the seller have hundreds of them.
    Here I don't think they are 100% real. Actually, I think about 50% are real and 50% fake.
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  • Profile picture of the author Real-TechGuy
    I generally look for endorsements from people I know.

    We're living in a world of peer recommendation - I ask my social circles first, and if I get an answer from someone I trust, I don't even bother doing any more research.
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  • Profile picture of the author Phillip M King
    Here at the Warrior Forum, only the testimonials that are either three days after launch or on the third page - none sooner.
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  • Profile picture of the author Tomos Wyn
    It depends.

    If someone only has positive reviews, sun shining out of his/her a*se for the product my first thought is to stay away.

    If they show both sides, the positives and negatives then I'm more likely to read and trust what they say that little bit more.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by iceverything View Post

      The only testimonials that I trust, are facebook likes and such, which I hope will be the only kind of existing testimonial in the future. I honestly hope that Facebook likes' relevance will grow. Still, there are a lot of "fake likes" as well, unfortunately a whole industry based on this is being born
      Originally Posted by Rod Cortez View Post

      The poster who stated that the way testimonials are given is changing is dead on right. People are going to be more inclined to believe specific comments given via Facebook, Google Plus, blog comments, etc.

      RoD
      So many companies are handing out bribes for 'likes', etc. that I don't pay any attention to the number of 'likes' something has. From what I've seen, it's even easier to buy FB likes.

      On the other hand, specific comments may or may not carry weight with me. Most of the fakes ones have no basis in fact, so the tend to focus on telling a story about how the product/service/etc. made them feel. Real ones tend to have details that only a user would know, and address specific features that pleased/displeased the reviewer.

      Video testimonials? I couldn't say - I don't watch them...
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      • Profile picture of the author Rod Cortez
        Originally Posted by JohnMcCabe View Post

        So many companies are handing out bribes for 'likes', etc. that I don't pay any attention to the number of 'likes' something has. From what I've seen, it's even easier to buy FB likes.

        On the other hand, specific comments may or may not carry weight with me. Most of the fakes ones have no basis in fact, so the tend to focus on telling a story about how the product/service/etc. made them feel. Real ones tend to have details that only a user would know, and address specific features that pleased/displeased the reviewer.

        Video testimonials? I couldn't say - I don't watch them...
        John,

        You kind of lost me there in your 2nd paragraph. You stated that specific comments may not carry weight with you, yet in the last sentence you state that the "real ones tend to have details only a user would know", isn't that essentially the same thing? People can only make specific comments about a product a service if they've actually used it.

        In any case, that's what I meant to convey. If I see a string of specific comments that demonstrate that people are commenting based on the fact that they actually used the product or service, I'm more biased to actually believing those.

        R
        o
        Dness
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  • Profile picture of the author steven sanderson
    I think obviously at the end of the day you have to trust the person who ha created the business or offer, there are many genuine testimonials out there, i know that because we have done a few for people when we was starting out, and video testimonials too, but equally there are fake testimonials out there too.
    Anyone worth any salt would be getting genuine testimonials from social media like facebook and google+
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  • Profile picture of the author Mike Anthony
    I used to trust testimonials but then I grew up and figured out how things work. Not only can testimonials be faked, they can be bought for back scratches, back door incentives and procured by straight up hidden JVs. Whats more many can be "hypnotized" by fancy launches and affiliates etc and give testimonials just to be part of the gang.

    Unfortunately reputation really hasn't helped me much. I bought about three products based on testimonials of people whose name I know (but did not know them personally off the internet). It was obvious afterwards that they gave their recommendation as part of a JV or affiliate relationship. One even told me that the product he recommended openly was really garbage.

    Every product I bought based on testimonials was garbage. The only good ones I ever bought were all based on looking at a solid offer that made sense and was upfront at how it made sense WITHOUT relying on Testimonials. Mind you a few testimonials were on those too but the offer made sense and spelt out things plainly. Whenever the pitch is all or primarily based on the testimonials I pass.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Rod Cortez View Post

      John,

      You kind of lost me there in your 2nd paragraph. You stated that specific comments may not carry weight with you, yet in the last sentence you state that the "real ones tend to have details only a user would know", isn't that essentially the same thing? People can only make specific comments about a product a service if they've actually used it.

      In any case, that's what I meant to convey. If I see a string of specific comments that demonstrate that people are commenting based on the fact that they actually used the product or service, I'm more biased to actually believing those.

      R
      o
      Dness
      Rod, it did end up a little convoluted, didn't it? The key was "may or may not" carry weight.

      Here's an example...

      Not too long ago, we had a problem with our water system. I needed to find someone who could come to the house, and diagnose/fix the problem asap. So I started looking for reviews online. I ended up reading various reviews posted to the various online Yellow Pages and such.

      Some of the reviews gushed about how happy the reviewer was to find the service. How comfortable they felt with the provider. How they appreciated the provider. On and on...

      These carried no weight because I did not learn anything from them, nor did I believe them.

      Some of the reviews got into specifics. How the service guy showed up within ten minutes of the appointment time. How he was clean and polite. How he diagnosed the problem and offered a solution, then explained why it was the best solution rather than trying to sell the moon and stars. How the bill ended up less than anything else quoted by a big margin, and within 10% of the original quote.

      Those carried weight for me.

      I ended up calling the guy with the largest number of recent credible reviews. Had a positive outcome.

      Maybe it's just me, but I've got a pretty well developed BS meter, and most testimonials get it buzzing. No buzz, then it's probably worth trusting.

      Make more sense?
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  • Profile picture of the author Nathan2525
    Originally Posted by xzlana View Post

    I see so many offers on Fiverr that suggest to create a video testimonial for any product. How can I trust any company that provides a video testimonial on their website? Now I tend to think they all are fake.

    Same with LinkedIn, most endorsements are reciprocal, I can't believe people are that great.

    What do you think? Are there any real testimonials and reviews on the web?
    I try to go on referrals.

    Testimonials are easily fixed but they are still a good indicator.
    Especially if they have more than 10 up.
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    • Profile picture of the author Mike Anthony
      Originally Posted by Nathan2525 View Post

      I try to go on referrals.

      Testimonials are easily fixed but they are still a good indicator.
      Especially if they have more than 10 up.
      I've bought products with scores of testimonials and they were still junk. If two or three can be had for a price, faked or manipulated then one hundred can be had. Seller just needs to rinse and repeat
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  • Profile picture of the author mrsray
    Do I trust testimonials? ... HECK NO

    the strange thing is, it seems you can not have a successful product without providing testimonials BUT most people do not seem to believe and trust what they read for testimonials.

    so that leads me to ask ... why is it BETTER to have testimonials for my own product creations?
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  • Profile picture of the author MLMLEADZ
    Banned
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  • Profile picture of the author AndreVas
    Not even on WarriorForum, unfortunately. Since if you tell the truth "Reshashed, modified PLR, author has no compassion to those he's selling to, etc" - your post get's deleted.

    In otherwords, if you tell it like it is - directly in hopes of saving gullible folks who fall for the hype, your post will be removed.

    If you want REAL, HONEST, GENUINE reviews on things, refer to B.lackhat forums where people are 100% spot-on everytime.
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    • Profile picture of the author Scott Kennedy
      Originally Posted by AndreVas View Post

      Not even on WarriorForum, unfortunately. Since if you tell the truth "Reshashed, modified PLR, author has no compassion to those he's selling to, etc" - your post get's deleted.

      In otherwords, if you tell it like it is - directly in hopes of saving gullible folks who fall for the hype, your post will be removed.

      If you want REAL, HONEST, GENUINE reviews on things, refer to B.lackhat forums where people are 100% spot-on everytime.
      Have to agree with this. BHW and WF will give you a no nonsense review of the product whereas that is simply not the case here. I especially don't trust video reviews from anyone on this site. Too many people saying "Wow this is worth $127" when in reality the product is a crappy 5 page ebook telling you to post on Yahoo answers.
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  • Profile picture of the author Robert Michael
    I personally do not trust them. Which is why I make a point to let my buyers know whenever they post a review, if they are going to at all, that they can leave a horrible review if they want to. Just as long as its 100% honest. But they never do. Because if your product is good quality, and you are 100% honest with your buyers (BEFORE they buy) then it does nothing but help you..

    I can't stand fake reviews/testimonials.. whatever you want to call them. If you are up front about everything then yeah, I'm sure you will lose some sales here and there.

    But even though it will cost you some sales in the short term it definitely helps you in the long run.

    And as a plus, it deters (some) of the people who would just waste your time with disputes and hurt your refund rating.

    Win-Win situation if you ask me
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  • Profile picture of the author scsheldon33
    Yeah, I don't think that you can trust any testimonial. I find it that there is always an underlying motive to every testimonial - whether it is fake or because the testimonial was swayed by the promises of money.

    I think it is better to try out the product yourself instead of relying on testimonials. Unfortunately, we don't have enough money for that right?

    I guess the next best thing is to only trust testimonials that come from people you actually know and trust.
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  • Profile picture of the author Kay81
    As the day goes by, testimonials are becoming really easy to get and that for sure is reducing the value being placed on them. But like RATRACEWATCH said, they still have some value. Personally I still trust them to some extent. I mean if I find a page where there are 10 great testimonials about a product, at that time I'm not really thinking about how the testimonial was gotten, but how helpful the product might be. And it's definitely a different case when there's no testimonial at all.

    My advice is not to write off a product with great testimonials but to invest a little further. I mean what if the testimonials are real, there's really no way you can know except try to research the product further. If you have a mentor you can ask him or her. I do that sometimes. As others have said, you can also ask in active forums, such as Warrior forum. Just as long as the product is not being sold here because then some might become biased.
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  • Profile picture of the author JimmyR
    The most real testimonials you will get:

    google.com -> "product name here" forum
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  • Profile picture of the author tweetman
    IMO, testimonials are so 50's, 60's, 70's, 80's and 90's. Old sales tactic for the undecided. Unverifiable testimonials are useless. Social media, forums and review sites are replacing traditional testimonials.
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  • Profile picture of the author jnxaim1
    It depends. But nowadays, you can't really pinpoint which testimonials are true. Some are faking it or some we think its true. Anyways, there are lots of ways in finding testimonials that are real. You can search it anyway. We have a lot of search engine today.
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  • Profile picture of the author Yara
    nah. not anymore. When I first started IM, I used to read and believe them. As I got more into IM, most of them are really just junk trying to persuade you into buying.
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  • Profile picture of the author melltonroper
    Some, if I discern they are really a true person and are not just doing bogus...
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  • Profile picture of the author Luffe
    I dont trust them at all. 98% of them is just funky marketing.
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  • Profile picture of the author ronaldmd
    Originally Posted by xzlana View Post

    I see so many offers on Fiverr that suggest to create a video testimonial for any product. How can I trust any company that provides a video testimonial on their website? Now I tend to think they all are fake.

    Same with LinkedIn, most endorsements are reciprocal, I can't believe people are that great.

    What do you think? Are there any real testimonials and reviews on the web?
    Most of the testimonials are fake. It's just a way for the seller to get more buyers, that's the truth.
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  • Profile picture of the author Rob Maggs
    I never go by the video testimonials...what does it for me is obvious proof that the system/ software works and to this end there are lots of people whose opinions I trust. I cant say I've been disappointed by any product I've purchased this year and I have spent a lot of money, but not one of my purchases was swayed by a video testimonial.
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  • Profile picture of the author Trafficsniper
    Yeah. I usually do some extra research. It's hard to trust testimonials nowadays.
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  • Profile picture of the author murrad
    No...I wont trust them at all.

    Nowadays they are using testimonials to keep the website filled and they are not informative at all.
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  • Profile picture of the author trytolearnmore
    I rarely read testimonials; if i do then only the negative ones, because often they are more enlightening than the positive ones.
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  • Profile picture of the author Dann Vicker
    I'd rather prefer there's some sort of testimonial. At least, one can always tell the genuine ones from the fiverr superficial ones
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  • Profile picture of the author mvideo
    After reading too many threads on the forum like warrior forum and many other internet marketing forum , i realised that these people are either paying for the testimonial or ask their closed friends for testemonials.

    I always make research on the quality of product before completing any order .
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  • Profile picture of the author Deepikarajpal
    Never, most of them are write by them
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  • Profile picture of the author joekoffi
    You are very correct xzlana. This is really negative and erasing the power of vid testimonials. It's hard to know which is authentic.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by mrsray View Post

      so that leads me to ask ... why is it BETTER to have testimonials for my own product creations?
      See the bolded part below...

      Originally Posted by SheridanMelrose View Post

      Some are actors but I'd like to think some are legitimately happy customers. I think it becomes more credible when the testimonial includes an individual's full name and company name. Then you can Google it and see if they match up.
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  • Profile picture of the author Zaheera
    Hi,

    From the point of view of service providers. I think testimonials are important to generate a trust on a particular services.
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  • Profile picture of the author dagaul101
    Testimonials these days are being economical with the truth, hence its a good idea to see reviews from independent folks who have nothing to do with the product and are able to vouch for it
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  • Profile picture of the author seobro
    Well, I have never seen a very negative one - have you?

    For example, This product really sux! Please do not buy one.

    At least you tube allows comments that are negative about the mini movies.
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  • Profile picture of the author Benjamin Ehinger
    Originally Posted by xzlana View Post

    I see so many offers on Fiverr that suggest to create a video testimonial for any product. How can I trust any company that provides a video testimonial on their website? Now I tend to think they all are fake.

    Same with LinkedIn, most endorsements are reciprocal, I can't believe people are that great.

    What do you think? Are there any real testimonials and reviews on the web?
    Most of the time the owner of the product chooses to put up the reviews they want to put up. This means the negative ones get weeded out. I don't trust testimonials at all. I would rather find an actual review on another site that tells me what the product will do to benefit me instead of what it supposedly did for someone else.

    Benjamin Ehinger
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  • Profile picture of the author MissyMiss
    I don't trust testimonials. My boyfriend and I just had this talk the other day because one of my clients offered to pay me big bucks to write several testimonials for his site. Unethical? I'm not completely sure. I guess it depends on the way you look at testimonials and how true you expect them to be.
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  • Profile picture of the author kiteg2
    Generally people buy if they trust and like the person. If the videos add to that trust, you will sell more, if they take it away, people will avoid you like the plague.

    So this comes down to a case by case issue.

    So what you are saying is 99% of all the testimonial videos you are seeing don't add any trust or credability or value, isn't that interesting?
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  • Profile picture of the author sovereignn
    Nope I have a service on fiverr selling fake testimonials
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  • Profile picture of the author Robert Michael
    ^ Real professional.

    /sarcasm
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  • Profile picture of the author sovereignn
    They'll get it from one source or another!
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  • Profile picture of the author Martin Lee Jr
    I don't trust testimonials at all, but they do look good on a website, especially if you are trying to sell a product.

    Could you imagine visiting a sales page with no testimonials.

    It's almost like going to a doctors office, and there is no degree or certificate hanging from the wall. I would probably be a little nervous if I did.

    So even if they were fake I could understand them being there. But I wouldn't trust them at all. I would need to Google the product, get advice from the warriorforum

    or look at the IM Report Card.
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  • Profile picture of the author blogworker
    well, i think it is hard to say. or we say, it all depends,
    but since there are lots of fake things, i also advice you do not trust on it, or at least do not mainly depends on it. you can make it as a reference.
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  • Profile picture of the author hanandaner
    Yes, Most of them are fake and are only created to maket... and none of them give a genuine picture... but i think its a good way to promote... look and look
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  • BBB, Michelin all the same... Big bullies!
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  • Profile picture of the author Tande
    I have never found the reason why I should trust testimonial with freelancer today you can easily get a review.
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  • Profile picture of the author wayweb
    yes..we can trust on testimonials...!!!!!!!!
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  • Profile picture of the author wayweb
    it depends..where it is useful or not.
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  • Profile picture of the author braincandy7
    Lol! Good question. I lean towards "Not Often"
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    • Profile picture of the author JohnMcCabe
      Originally Posted by MissyMiss View Post

      I don't trust testimonials. My boyfriend and I just had this talk the other day because one of my clients offered to pay me big bucks to write several testimonials for his site. Unethical? I'm not completely sure. I guess it depends on the way you look at testimonials and how true you expect them to be.
      Taking "big bucks" for a work-for-hire writing gig? I don't see an ethical problem. Like any other assignment, if you don't like it or feel comfortable taking it, you don't take it.

      Your client buying fictional testimonials and using them? Now I see a big ethical problem, but it's his/her problem, not yours.
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      • Profile picture of the author KitschWitch
        For me, it depends on the product and the market. In IM I don't trust testimonials at all. I don't even bother reading them, unless I can see some specific and documented evidence of results.

        Testimonials in the form of a review on a blog, for example, I will believe if I already trust the author and the review seems balanced.

        On Amazon, I only read the 3 star reviews (if there are none, I read the 2 star and 4 star reviews). No book or product is perfect for everyone so I want to hear what's good and what's bad so I can see if it's a good fit for me. A 5 star review, even if genuine, will be from someone for whom the book/product was a perfect fit, so they won't be able to tell me why it might not work for me.

        I am about to launch some digital products and needed testimonials. Fortunately the testers I gave my product to gave me some usable testimonials as well as good feedback on how to improve the products. It's been quite a long process though!
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  • Profile picture of the author Abby Gibbs
    If a testimonial is from someone i knew, yes i do. But i hardly believe and trust to somebody that i didn't know. Generally, i don't really trust testimonials. I read on it but made some actions like do some refer.
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  • Profile picture of the author David Ogden
    The general consensus would seem to be that testimonials are not to be trusted, which is in some ways is a sad state of affairs it seems nobody trusts anyone anymore.

    I live in the Philippines which is rife with deceit and corruption like many Asian nations they seem to have different values in order to survive, it a case of buyer beware you can go into a shop and buy what looks and seems like an original only to discover later it is fake.

    I look at the adverts on TV and they are full of people testifying how good a product is and it makes you wonder what the world is coming to. The only thing I can suggest is trust your own judgement
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  • Sometimes in the perspective of marketer, testimonial probably the best tool to gain the credibility of for his/her name , as well as his/her product too , for some reason, if the page itself have bunch of "overnight" hype or so on, it's just nothing but a fake testimonial.
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  • Profile picture of the author AshJM
    Sure, some testimonials are faked. It doesn’t necessarily mean the product is rubbish, though. Due diligence is always a prerequisite
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    • Profile picture of the author Richest
      I usually don't read testimonials. I tend to buy product because the sales letter is very tempting
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  • Profile picture of the author kiteg2
    ^ Real professional.

    /sarcasm
    Only have to look at what he is offering to know what to expect.

    Selling fake testimonials on fiverr, not credability and sarcasm, but not capable of selling a high end product.

    Kind of proves the point himself. Nice.
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  • Profile picture of the author mysterrio
    Okay, TV started using these first and sometimes they were paid actors. Having said that...the can still be used in marketing with great results. I feel it depends on why and how you are using them and the product. For example as a stage magician - I get the client to give me a video testimonial and it is real.

    I also see no reason you could not use one you bought...it is all in what you do with it. What do you do if your product is good and no one has bought it yet? How would you let people know it was good? If you have a good product and offer a money back guarantee - why not use a video testimonial? If someone feels your product is crap they will refund and get their money back. I offer that guarantee with my shows because I know that product is awesome!

    So I guess the jury is still out here...any thoughts?
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  • Profile picture of the author Crystal84
    I just believe in the testimonials from experts who have good reputation.
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    • Profile picture of the author Jon Patrick
      If the testimonial comes from someone whose credibility you can verify (some Warrior Forum members fit that description), then sure. But do I trust random testimonials on the internet? Of course not. They are 99.9% fake.
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  • Profile picture of the author Mauser
    Originally Posted by xzlana View Post

    Are there any real testimonials and reviews on the web?
    Of course they are. At least they are no less then a used car salesmen talk
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  • Profile picture of the author Manny Derek
    Personally, i do not trust testimonials. I rather try and test it than depend other peoples testimony.
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  • Profile picture of the author kaleni
    Yeah I have seen that too, man I'd feel ripped off if I bought something trusting in testimonials.
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  • Profile picture of the author jackwebson
    Most of the testimonials on many websites today are fake and just created by their own. I often purchase a product through recommendation of the people I know.
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  • Profile picture of the author autumnsmith
    Remember that there are paid testimonials wherein website or product owners would pay freelancers to post "great" testimonials. Consult as many websites as possible by not sticking to their official site alone. You may want to do further research or ask permission from that company if you can randomly verify those testimonials.
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  • Profile picture of the author Manoj V
    It is another way of attracting attention and increasing the length of a visit to your site. The more time the visitor spends at your site the greater the chances of your visitor clicking on your ad or product when a he looks around. If the video testimonial has been prepared well some visitors may even buy the product on your site or from your affiliate link. Works well for beauty products.
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  • Profile picture of the author David Maschke
    The polls are closed and the ballots have been counted.

    Everyone here agrees that they trust testimonials beyond any shadow of doubt.
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    I

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  • Profile picture of the author zpivat
    IMHO, definitely not all testimonials are fake. They are some really genuine ones out there.....I know that I myself have given genuine testimonials for products that I sincerely love, and I am inclined to believe that there must be other people who do the same. But yes, admittedly, for newbies it might be hard to distinguish fake testimonials from real ones




    Originally Posted by xzlana View Post

    I see so many offers on Fiverr that suggest to create a video testimonial for any product. How can I trust any company that provides a video testimonial on their website? Now I tend to think they all are fake.

    Same with LinkedIn, most endorsements are reciprocal, I can't believe people are that great.

    What do you think? Are there any real testimonials and reviews on the web?
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  • Profile picture of the author 1000
    I don't trust testimonials at all. I evaluate the product in question with my own logic rather than succumbing to the choreographed rhetoric of the testimonials.
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