Giveaway @ Seminar/ Signup to Convert to List -- Effective? Worth It?
I attend alot of "pitchfest" type seminars (I am in the realestate business). Alot of the attendees at these seminars are hungry for information, and usually don't buy the products sold (but do eventually buy products of some sort) However, they are a great source to do list building to create repoir and convert to future clients.
I am wondering of those who have experience doing listbuilding at these types of events if its worth it to offer a drawing for a BIG ticket item (Im considering an IPAD2) in exchange for people signing up. I will attend several more of these before the years end (and I plan on doing the drawing right before xmas) and I am thinking it will create buzz and signups and I won't immediately be sellling anything just giving content via my blog /videos etc.
Thoughts on this technique?
Signup would require name as it appears on drivers license, valid phone number, valid email address. (in an attempt to cross check info and prevent dupe signups for inc chance to win)
Was going to switch from constant contact to icontact for this campaign.
I am wondering of those who have experience doing listbuilding at these types of events if its worth it to offer a drawing for a BIG ticket item (Im considering an IPAD2) in exchange for people signing up. I will attend several more of these before the years end (and I plan on doing the drawing right before xmas) and I am thinking it will create buzz and signups and I won't immediately be sellling anything just giving content via my blog /videos etc.
Thoughts on this technique?
Signup would require name as it appears on drivers license, valid phone number, valid email address. (in an attempt to cross check info and prevent dupe signups for inc chance to win)
Was going to switch from constant contact to icontact for this campaign.