What are the most desperate, rabid markets?

Profile picture of the author JasonParker by JasonParker Posted: 09/17/2011
Quick question...

If you could build an authority site in any desperate, rabid crazy buying market, what would that market or niche be?

I'm trying to get some ideas for a possible project I'll likely get tired of in less than a week, but right now feel like working on for a change of pace.

Thanks for the help.
#desperate #markets #rabid

  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by JasonParker View Post

    If you could build an authority site in any desperate, rabid crazy buying market, what would that market or niche be?
    It's a really, really big "if" that will never actually apply to me (nor would I want it to), but theoretically, I think I might go for a relatively common, chronic/recurrent illness, preferably of unknown etiology, with which conventional medical approaches have only limited treatment success ... possibly something like psoriasis - if there are suitable products which are going to be of some benefit and not discourage anyone from seeking medical advice. I think these can be hugely profitable niches, in which a significant proportion of the buyers really are "desperate".
  • Profile picture of the author JasonParker
    JasonParker
    Originally Posted by Alexa Smith View Post

    It's a really, really big "if" that will never actually apply to me (nor would I want it to), but theoretically, I think I might go for a relatively common, chronic/recurrent illness, preferably of unknown etiology, with which conventional medical approaches have only limited treatment success ... possibly something like psoriasis - if there are suitable products which are going to be of some benefit and not discourage anyone from seeking medical advice. I think these can be hugely profitable niches, in which a significant proportion of the buyers really are "desperate".
    I wonder how you'd get content created for something like that without giving people potentially harmful information.

    I should've said in my 1st post that I want to stay away from anything health related... or gambling or adult related.
  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by JasonParker View Post

    I wonder how you'd get content created for something like that without giving people potentially harmful information.
    Yes, very fair question. (I have convenient methods for myself, but they're not much help to others). I agree, content is clearly an issue with such sites, more than with most.

    Originally Posted by JasonParker View Post

    I should've said in my 1st post that I want to stay away from anything health related... or gambling or adult related.
    Yes, fair enough.

    Well, subject to those provisos, I think I might try something really upmarket and expensive. My "reasoning" (good enough reasoning for an experiment, anyway!) is that in this sort of economic climate, it can be really helpful to aim something at "recession-proof customers", and if you're going to have recession-proof customers, you may as well try to sell them really expensive stuff. I think this also potentially makes off-page SEO a little easier, because these may be relatively non-competitive niches.

    The context for the "desperation" in this sort of market can be "people desperate to spend money". There really are such people, and more of them than many marketers realise, I think.

    I might try a very upmarket/expensive specialist travel site, or something of the kind. African safari parks with 5* hotels, or whatever. There are affiliate opportunities in such niches. It's not really a "desperate niche", as you meant it, of course ... but I once tried it, did earn a couple of commissions from it, didn't really know what I was doing with it, didn't follow through with it, lost a bit of interest, didn't even renew the domain/site, and ought to go back to it and try it again "properly".

    Otherwise, for non-health, non-gambling "desperate buyers", you're looking at stuff like relationships/divorce/ex-back (doesn't appeal to me), bad credit/finance (payment difficulties?), network marketers who aren't making any money (huge niche, but dreadful products), forex (revolting products, mostly) ... or "pet problems" and "weight loss". If you want ... :p
  • Profile picture of the author bretski
    bretski
    I just did a search for discipline out of control teen and I would think that this would be a pretty desperate niche. From the search results it also looks like one that would be very easy to market to. All the elements are there and there are even a few CB products (with ugly sales pages) that have done some sales.
  • Profile picture of the author Dan Allard
    Dan Allard
    Any niche where the people are experiencing strong emotions- whether it be fear, sadness, etc.

    For example the breaking up and divorce niche makes a lot of money as we can all see on clickbank. This is because the people who buy are experiencing strong emotions. Strong emotions push us out of our comfort zone, and we're willing to do just about anything to end it and get back to normal. People will spend a lot of money to get back into their comfort zone.

    So if I was looking to get into a new niche at the moment, I would try relating this to my own life. What strong emotions have I experienced and worked through? What about my family?

    Get a small list going and go from there!
  • Profile picture of the author JasonParker
    JasonParker
    Hey nice insights . You really know your stuff. Thanks!

    Originally Posted by Alexa Smith View Post

    Yes, very fair question. (I have convenient methods for myself, but they're not much help to others). I agree, content is clearly an issue with such sites, more than with most.



    Yes, fair enough.

    Well, subject to those provisos, I think I might try something really upmarket and expensive. My "reasoning" (good enough reasoning for an experiment, anyway!) is that in this sort of economic climate, it can be really helpful to aim something at "recession-proof customers", and if you're going to have recession-proof customers, you may as well try to sell them really expensive stuff. I think this also potentially makes off-page SEO a little easier, because these may be relatively non-competitive niches.

    The context for the "desperation" in this sort of market can be "people desperate to spend money". There really are such people, and more of them than many marketers realise, I think.

    I might try a very upmarket/expensive specialist travel site, or something of the kind. African safari parks with 5* hotels, or whatever. There are affiliate opportunities in such niches. It's not really a "desperate niche", as you meant it, of course ... but I once tried it, did earn a couple of commissions from it, didn't really know what I was doing with it, didn't follow through with it, lost a bit of interest, didn't even renew the domain/site, and ought to go back to it and try it again "properly".

    Otherwise, for non-health, non-gambling "desperate buyers", you're looking at stuff like relationships/divorce/ex-back (doesn't appeal to me), bad credit/finance (payment difficulties?), network marketers who aren't making any money (huge niche, but dreadful products), forex (revolting products, mostly) ... or "pet problems" and "weight loss". If you want ... :p
  • Profile picture of the author JeromyS
    JeromyS
    Anything to do with diet, exercise, fitness, weight loss has always been big. Finding a unique 'angle' or sub market is key to success in these markets.
  • Profile picture of the author myob
    myob
    The impending doom of 2012 would certainly be considered a desperate situation for rabid believers of the Mayan prowess of prophecy. If you can quickly establish yourself as an authority in such fields as engineering, history, ancient civilization, religion, philosophy, mythology, astronomy, archaeology, etc you could do well in this extremely lucrative niche. But hurry, time is running out.
  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by myob View Post

    The impending doom of 2012 ...
    But hurry, time is running out.
    They can always claim it was a typo for 2021 and spin it out for another 9 years ... surely ... I mean: marketing is marketing ... :confused:
  • Profile picture of the author myob
    myob
    Oh yeah, the rabid desperados can be dragged along for many many years even beyond 2021. No one has ever seen that exact date on the Mayan calendar. But shhhhh.... for now.
  • Profile picture of the author MikeTucker
    MikeTucker
    Originally Posted by myob View Post

    The impending doom of 2012 would certainly be considered a desperate situation for rabid believers of the Mayan prowess of prophecy. If you can quickly establish yourself as an authority in such fields as engineering, history, ancient civilization, religion, philosophy, mythology, astronomy, archaeology, etc you could do well in this extremely lucrative niche. But hurry, time is running out.

    LOL! I'll write this post quickly, then:

    Yeah, I don't understand the fascination with this at all... The Mayans also believed that sacrificing perfectly good virgins was a good idea?! Personally that destroys all credibility for me. :p

    Really, I think they just ran out of room on their big rock, and figured they didn't have to make another one for a while.
  • Profile picture of the author RichardF
    RichardF
    I'm surprised no one has mentioned Internet marketing/make money online yet
  • Profile picture of the author Alexa Smith
    Alexa Smith
    Originally Posted by MikeTucker View Post

    The Mayans also believed that sacrificing perfectly good virgins was a good idea?! Personally that destroys all credibility for me.
    Yes, I have to agree with you, here, Mike.

    Clearly they should have sacrificed only the bad ones, like so many other cultures ...
  • Profile picture of the author koncorps
    koncorps
    MMO = desperate and rabid market
  • Profile picture of the author David Keith
    David Keith
    i would focus on one of 2 areas.

    1. work to create a service (more software based) that has a high pain of separation factor. think aweber. once you get a customer, they are pretty much yours. web hosting is another example i have made a ton of money in over the years. and you can create mini niches that pay more. just offer a value added service and dont complete on price with the big boys. but i like the idea of getting a customer and having the around for a long long time without perpetual product creation or pitching a new affiliate offer every other day.

    2. get involved in a health type of niche that people usually never solve, but re-commit to solving often. think lose weight or quit smoking combined with new years resolutions. these are usually highly competitive, but once you get someone into your system, the lifetime customer value is high. just pitch the next fad weight lose product or quite smoking product. i am sure there are others outside of the health niche that are less competitive, but that was the first example i thought of to give an example of my point.
  • Profile picture of the author PatrickP
    PatrickP
    Any market where the people are desperate, rabid crazy buying market,

    Is going to be very competitive. Even if you find such a market how are you going to get ranked in the first couple spots in Google?
  • Profile picture of the author JMPruitt
    JMPruitt
    First of all you need to realize what makes a "rabid buyer" then you will find them all over the place.

    The Rabid buyers are people who have a strong emotional connection to solving a problem. People spend money emotionally and justify it logically. So the stronger the emotional connection is to solving that problem fast, the more likely they will be to buy.

    this is why make money, relationships, weightloss, fitness, and health related issues are all huge sellers. Then there is the big one that all the Gurus use to teach with. Dog training is a huge niche. why? because people are emotionally attatched to their dogs! There is a huge emotional investment in finding a cure for the problem so that they don't LOSE the dog when they become dangerous.

    The most lucrative area of this niche is in training for aggressive behaviors such as biting, jumping, barking, and other aggressive tendencies. Often, people don't prevent these problems, and wait until they are in an emotional crisis, and they have to solve the problem fast. these are the people you want to target.


    No matter what niche you are in, if you can find the emotional hot buttons, and the crisis situations, you can find the rabid buyers.
  • Profile picture of the author Ron Douglas
    Ron Douglas
    To find a desperate market you have to look for deparate, urgent, and/or emotionally motivated problems in life. For example:

    Get my ex back
    Lose 20 pounds before my wedding
    How to get custody of my kids
    How to pass the big exam
    How to find a job
    How to find love again after divorce
    How to take care of new born baby
    How to best handle children with special needs
    How to make money fast (emergency cash)
    How to prepare for the big speech
    How to lose pregnancy pounds
  • Profile picture of the author darrensreviews
    darrensreviews
    Originally Posted by JasonParker View Post

    Quick question...

    If you could build an authority site in any desperate, rabid crazy buying market, what would that market or niche be?

    I'm trying to get some ideas for a possible project I'll likely get tired of in less than a week, but right now feel like working on for a change of pace.

    Thanks for the help.
    A niche that comes to mind in the pregnancy niche. Women who want to get pregnant or who is trying to have a particular sex child. But, be sure to provide products that can help. Don't just try to make a quick buck without providing value.
  • Profile picture of the author LiftMyRank
    LiftMyRank
    Target needs not desires, when people need something they don't have to be desperate to buy.

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