What are the most desperate, rabid markets?

by JasonParker 53 replies
Quick question...

If you could build an authority site in any desperate, rabid crazy buying market, what would that market or niche be?

I'm trying to get some ideas for a possible project I'll likely get tired of in less than a week, but right now feel like working on for a change of pace.

Thanks for the help.
#main internet marketing discussion forum #desperate #markets #rabid
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by JasonParker View Post

    If you could build an authority site in any desperate, rabid crazy buying market, what would that market or niche be?
    It's a really, really big "if" that will never actually apply to me (nor would I want it to), but theoretically, I think I might go for a relatively common, chronic/recurrent illness, preferably of unknown etiology, with which conventional medical approaches have only limited treatment success ... possibly something like psoriasis - if there are suitable products which are going to be of some benefit and not discourage anyone from seeking medical advice. I think these can be hugely profitable niches, in which a significant proportion of the buyers really are "desperate".
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    • Profile picture of the author JasonParker
      Originally Posted by Alexa Smith View Post

      It's a really, really big "if" that will never actually apply to me (nor would I want it to), but theoretically, I think I might go for a relatively common, chronic/recurrent illness, preferably of unknown etiology, with which conventional medical approaches have only limited treatment success ... possibly something like psoriasis - if there are suitable products which are going to be of some benefit and not discourage anyone from seeking medical advice. I think these can be hugely profitable niches, in which a significant proportion of the buyers really are "desperate".
      I wonder how you'd get content created for something like that without giving people potentially harmful information.

      I should've said in my 1st post that I want to stay away from anything health related... or gambling or adult related.
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      • Profile picture of the author Alexa Smith
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        Originally Posted by JasonParker View Post

        I wonder how you'd get content created for something like that without giving people potentially harmful information.
        Yes, very fair question. (I have convenient methods for myself, but they're not much help to others). I agree, content is clearly an issue with such sites, more than with most.

        Originally Posted by JasonParker View Post

        I should've said in my 1st post that I want to stay away from anything health related... or gambling or adult related.
        Yes, fair enough.

        Well, subject to those provisos, I think I might try something really upmarket and expensive. My "reasoning" (good enough reasoning for an experiment, anyway!) is that in this sort of economic climate, it can be really helpful to aim something at "recession-proof customers", and if you're going to have recession-proof customers, you may as well try to sell them really expensive stuff. I think this also potentially makes off-page SEO a little easier, because these may be relatively non-competitive niches.

        The context for the "desperation" in this sort of market can be "people desperate to spend money". There really are such people, and more of them than many marketers realise, I think.

        I might try a very upmarket/expensive specialist travel site, or something of the kind. African safari parks with 5* hotels, or whatever. There are affiliate opportunities in such niches. It's not really a "desperate niche", as you meant it, of course ... but I once tried it, did earn a couple of commissions from it, didn't really know what I was doing with it, didn't follow through with it, lost a bit of interest, didn't even renew the domain/site, and ought to go back to it and try it again "properly".

        Otherwise, for non-health, non-gambling "desperate buyers", you're looking at stuff like relationships/divorce/ex-back (doesn't appeal to me), bad credit/finance (payment difficulties?), network marketers who aren't making any money (huge niche, but dreadful products), forex (revolting products, mostly) ... or "pet problems" and "weight loss". If you want ... :p
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        • Profile picture of the author bretski
          I just did a search for discipline out of control teen and I would think that this would be a pretty desperate niche. From the search results it also looks like one that would be very easy to market to. All the elements are there and there are even a few CB products (with ugly sales pages) that have done some sales.
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        • Profile picture of the author JasonParker
          Hey nice insights . You really know your stuff. Thanks!

          Originally Posted by Alexa Smith View Post

          Yes, very fair question. (I have convenient methods for myself, but they're not much help to others). I agree, content is clearly an issue with such sites, more than with most.



          Yes, fair enough.

          Well, subject to those provisos, I think I might try something really upmarket and expensive. My "reasoning" (good enough reasoning for an experiment, anyway!) is that in this sort of economic climate, it can be really helpful to aim something at "recession-proof customers", and if you're going to have recession-proof customers, you may as well try to sell them really expensive stuff. I think this also potentially makes off-page SEO a little easier, because these may be relatively non-competitive niches.

          The context for the "desperation" in this sort of market can be "people desperate to spend money". There really are such people, and more of them than many marketers realise, I think.

          I might try a very upmarket/expensive specialist travel site, or something of the kind. African safari parks with 5* hotels, or whatever. There are affiliate opportunities in such niches. It's not really a "desperate niche", as you meant it, of course ... but I once tried it, did earn a couple of commissions from it, didn't really know what I was doing with it, didn't follow through with it, lost a bit of interest, didn't even renew the domain/site, and ought to go back to it and try it again "properly".

          Otherwise, for non-health, non-gambling "desperate buyers", you're looking at stuff like relationships/divorce/ex-back (doesn't appeal to me), bad credit/finance (payment difficulties?), network marketers who aren't making any money (huge niche, but dreadful products), forex (revolting products, mostly) ... or "pet problems" and "weight loss". If you want ... :p
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    • Profile picture of the author Jarrett
      Banned
      Originally Posted by Alexa Smith View Post

      It's a really, really big "if" that will never actually apply to me (nor would I want it to), but theoretically, I think I might go for a relatively common, chronic/recurrent illness, preferably of unknown etiology, with which conventional medical approaches have only limited treatment success ... possibly something like psoriasis - if there are suitable products which are going to be of some benefit and not discourage anyone from seeking medical advice. I think these can be hugely profitable niches, in which a significant proportion of the buyers really are "desperate".


      BOOM! This is great advice.

      I've had some of the best success with embarrassing health niches...

      Think about it.

      The more embarrassing the problem, the more desperate they are for a solution.

      The more embarrassing the problem - the LESS likely they are to buy it in a store..

      The MORE embarrassing the problem - the LESS likely they are to read reviews all day on products (they don't want to look at pictures of smelly feet, jock itch, or hemorrhoids all day.. do they?)

      They don't want their friends walking in on them when they have a window open for 'how to cure a yeast infection'.. AWKWARD..

      So the more likely they are to buy it right then and there through YOU - Mr. Authority site..


      Toe nail fungus, hemorrhoids, std's, psoriasas, eczema, yeast infenction, stretchmarks, snoring, are a few that come to mind..

      want more ideas? Here.. how about I show you a treasure chest

      List of Common Diseases: Most Common Illnesses

      BOOM!

      Trust me.. alot of my students have made six figure incomes with these niches I'm telling you about right now.. so this is the good stuff ;p
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  • Profile picture of the author Dan Allard
    Any niche where the people are experiencing strong emotions- whether it be fear, sadness, etc.

    For example the breaking up and divorce niche makes a lot of money as we can all see on clickbank. This is because the people who buy are experiencing strong emotions. Strong emotions push us out of our comfort zone, and we're willing to do just about anything to end it and get back to normal. People will spend a lot of money to get back into their comfort zone.

    So if I was looking to get into a new niche at the moment, I would try relating this to my own life. What strong emotions have I experienced and worked through? What about my family?

    Get a small list going and go from there!
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  • Profile picture of the author JeromyS
    Anything to do with diet, exercise, fitness, weight loss has always been big. Finding a unique 'angle' or sub market is key to success in these markets.
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  • Profile picture of the author RichardF
    I'm surprised no one has mentioned Internet marketing/make money online yet
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  • Profile picture of the author koncorps
    MMO = desperate and rabid market
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  • Profile picture of the author David Keith
    i would focus on one of 2 areas.

    1. work to create a service (more software based) that has a high pain of separation factor. think aweber. once you get a customer, they are pretty much yours. web hosting is another example i have made a ton of money in over the years. and you can create mini niches that pay more. just offer a value added service and dont complete on price with the big boys. but i like the idea of getting a customer and having the around for a long long time without perpetual product creation or pitching a new affiliate offer every other day.

    2. get involved in a health type of niche that people usually never solve, but re-commit to solving often. think lose weight or quit smoking combined with new years resolutions. these are usually highly competitive, but once you get someone into your system, the lifetime customer value is high. just pitch the next fad weight lose product or quite smoking product. i am sure there are others outside of the health niche that are less competitive, but that was the first example i thought of to give an example of my point.
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  • Profile picture of the author PatrickP
    Any market where the people are desperate, rabid crazy buying market,

    Is going to be very competitive. Even if you find such a market how are you going to get ranked in the first couple spots in Google?
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    • Profile picture of the author JasonParker
      Originally Posted by PatrickP View Post

      Any market where the people are desperate, rabid crazy buying market,

      Is going to be very competitive. Even if you find such a market how are you going to get ranked in the first couple spots in Google?
      By getting more links than they have and letting my site age and grow into an authority site over time... Just like they do.

      Who says you can't compete with anyone online?

      Plus there's even so much ad inventory beyond google that it's not even funny.

      The Internet levels the playing field.
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  • Profile picture of the author JMPruitt
    First of all you need to realize what makes a "rabid buyer" then you will find them all over the place.

    The Rabid buyers are people who have a strong emotional connection to solving a problem. People spend money emotionally and justify it logically. So the stronger the emotional connection is to solving that problem fast, the more likely they will be to buy.

    this is why make money, relationships, weightloss, fitness, and health related issues are all huge sellers. Then there is the big one that all the Gurus use to teach with. Dog training is a huge niche. why? because people are emotionally attatched to their dogs! There is a huge emotional investment in finding a cure for the problem so that they don't LOSE the dog when they become dangerous.

    The most lucrative area of this niche is in training for aggressive behaviors such as biting, jumping, barking, and other aggressive tendencies. Often, people don't prevent these problems, and wait until they are in an emotional crisis, and they have to solve the problem fast. these are the people you want to target.


    No matter what niche you are in, if you can find the emotional hot buttons, and the crisis situations, you can find the rabid buyers.
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  • Profile picture of the author Ron Douglas
    To find a desperate market you have to look for deparate, urgent, and/or emotionally motivated problems in life. For example:

    Get my ex back
    Lose 20 pounds before my wedding
    How to get custody of my kids
    How to pass the big exam
    How to find a job
    How to find love again after divorce
    How to take care of new born baby
    How to best handle children with special needs
    How to make money fast (emergency cash)
    How to prepare for the big speech
    How to lose pregnancy pounds
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  • Profile picture of the author darrensreviews
    Originally Posted by JasonParker View Post

    Quick question...

    If you could build an authority site in any desperate, rabid crazy buying market, what would that market or niche be?

    I'm trying to get some ideas for a possible project I'll likely get tired of in less than a week, but right now feel like working on for a change of pace.

    Thanks for the help.
    A niche that comes to mind in the pregnancy niche. Women who want to get pregnant or who is trying to have a particular sex child. But, be sure to provide products that can help. Don't just try to make a quick buck without providing value.
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  • Profile picture of the author LiftMyRank
    Target needs not desires, when people need something they don't have to be desperate to buy.
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    • Profile picture of the author Kevin_Hutto
      Originally Posted by John Moore View Post

      Target needs not desires, when people need something they don't have to be desperate to buy.
      I have found just the opposite to be true...
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      • Profile picture of the author JohnMcCabe
        Alexa, you hit the nail on the head re: targeting recession proof buyers. Like the infamous Willie Sutton said, when asked why he kept robbing banks, "Because that's where they keep the money."

        In spite of the bad economic news that keeps pounding us, there are people doing very, very well. People who have no problem spending $20 each for caramel apples for their kid's birthday party, $70,000 on cosmetic dentistry, or even millions on a string of vacation homes.

        Those are the people I would target, and I would choose something that focused on selling an experience, like your safari idea. Maybe something like high-end retirement homes, assisted living facilities, etc.

        Originally Posted by Alexa Smith View Post

        Yes, I have to agree with you, here, Mike.

        Clearly they should have sacrificed only the bad ones, like so many other cultures ...
        You know what they call a bad virgin?

        A great date... :p
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  • Profile picture of the author dave_hermansen
    No matter how bad the economy gets, people will ALWAYS spend money on their kids, their pets & on entertainment.
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  • Profile picture of the author JMPruitt
    Often, just because someone needs something, that doesn't mean they are willing to buy it. the emotional attatchment to that need has to be strong. often I see people who really need something but are in denial of that need. target what they want, then show them what they need to get it.
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  • Profile picture of the author gurokevin
    Originally Posted by JasonParker View Post

    Quick question...

    If you could build an authority site in any desperate, rabid crazy buying market, what would that market or niche be?
    Seriously bro, if someone honestly knew of a "rabid crazy buying market", do you think they would tell YOU???
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    • Profile picture of the author myob
      Here's a freebie, Kevin, for you in a very rabid crazy buying market. For years, I've had great success with UFOs, alien encounters (ancient and current), conspiracies, end of the world (all scenarios), astrology, global warming, etc. By making fun of pseudo-science theories, very often people get so pissed off, they buy the books I recommend (from my Amazon affiliate link of course) and attempt to debunk me the debunker. Sometimes I do lose the arguments (ie bang head on desk), but they buy the books.

      A good example of this style is with skeptic science writer Dr D. Phillip Plait. His most recent book, "Death from the Skies!: These Are the Ways the World Will End" is a very educational and enjoyable astronomical horror show packed with some great ideas to write about. He also wrote "Bad Astronomy: Misconceptions and Misuses Revealed", which debunks popular myths and misconceptions relating to astronomy and science in general. This market is persistently eager to buy stuff like this over and over again; ignorance is unlimited.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by myob View Post

        He also wrote "Bad Astronomy: Misconceptions and Misuses Revealed", which debunks popular myths and misconceptions relating to astronomy and science in general.
        Ooh, I have that book. And recommend it. That's where I recognised the name from. (There's also a "Bad Medicine" volume in the same series - different author - not nearly such a good book).

        Originally Posted by myob View Post

        This market is persistently eager to buy stuff like this over and over again; ignorance is unlimited.
        Can't argue with you there. Thank you for reminding me to write more book reviews, actually ...
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        • Profile picture of the author myob
          Originally Posted by Alexa Smith View Post

          ... Thank you for reminding me to write more book reviews ...
          Actually, rather than write a YABR (yet another book review) it would be better as far as leveraging earnings to write a scholarly treatise such as this example: Three Giant UFOs Detected by HAARP

          Be sure to include a bibliography with affiliate links to Amazon, as well as a good array of relevant products (linked to appropriate presell pages with affiliate links), and a "recomendation" for further topical reading.
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          • Profile picture of the author Kevin_Hutto
            Originally Posted by myob View Post

            Actually, rather than write a YABR (yet another book review) it would be better to write a scholarly treatise such as this example: Three Giant UFOs Detected by HAARP

            Be sure to include a bibliography with affiliate links to Amazon, as well as a good array of relevant products (linked to appropriate presell pages with affiliate links), and a "recomendation" for further topical reading.
            I am rarely impressed these days as most people are just copying a copy of a copy of someone's good idea. But I am impressed by the originality here. Nice.
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          • Profile picture of the author JimWaller
            Originally Posted by myob View Post

            Actually, rather than write a YABR (yet another book review) it would be better as far as leveraing earnings to write a scholarly treatise such as this example: Three Giant UFOs Detected by HAARP

            Be sure to include a bibliography with affiliate links to Amazon, as well as a good array of relevant products (linked to appropriate presell pages with affiliate links), and a "recomendation" for further topical reading.
            Why not REALLY feed their paranoia and create a free report which has a message encoded in "book code" which also offers a link to buy the book using your affiliate link. That way you can build your list as well.
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            • Profile picture of the author myob
              You are all demonstrating right here how my marketing style works, LOL! Stir up a bit of controversy, and you'll sell. I don't "con" anyone. I provide information debunking these pseudo-science theories. By poking fun and teasing them, very often people get intrigued enough to buy the books I recommend.

              Here's a couple of excellent books I recommend explaining this marketing technique in more detail:
              Controversy in Marketing TheoryControversy in Marketing Theory and
              Marketing Theory: Foundations, Controversy,...Marketing Theory: Foundations, Controversy,...

              And for those always on the go, they're available on Kindle. Hurry while supplies last for this excusive offer:
              Get your Kindle hereKindle here and I will send you my book as a bonus: Cash from Reviews - Get Paid to Review Products
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    • Profile picture of the author JasonParker
      Originally Posted by gurokevin View Post

      Seriously bro, if someone honestly knew of a "rabid crazy buying market", do you think they would tell YOU???
      Welcome to the warrior forum dude, where we share what's really working.
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  • Profile picture of the author joeyguru
    I'll tell you how I find them. This is exactly how I choose a niche to tackle!
    There are 3 major niches that you should consider when building a new niche site.
    Most money is spent on the internet within these 3 major niches.
    1. Health and Fitness
    2. Finance and Making Money
    3. Relationships and dating.

    *Narrow the niche much further, obviously.
    But ask your self these couple questions when choosing. This is where you will find buyers.
    1. Is the prospect desperately looking for a solution to a problem that your product or service will answer for them.
    2. Do they feel like they have not many perceived options.
    3. Is there enough people looking for this solution. You want a large crowd.
    4. Is the product/service that you are going to offer to your prospects valuable? You don't want to promote junk. You want to stand out amongst everyone else targeting the same crowds. They want to love what they have purchased and they will buy again and again.

    *Sorry, I get excited when talking niche marketing. It's how I grow my network businesses.
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  • Profile picture of the author theomegaformula
    I hate to say it but the Apple bubble isn't getting any smaller. You can easily gain business with a single unique idea. One app can be sold on tens of millions of devices. It's clean too, you don't have to worry about chargebacks or payments from them. Just my 2 cents.
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    • Profile picture of the author PatrickP
      Originally Posted by theomegaformula View Post

      I hate to say it but the Apple bubble isn't getting any smaller. You can easily gain business with a single unique idea. One app can be sold on tens of millions of devices. It's clean too, you don't have to worry about chargebacks or payments from them. Just my 2 cents.
      GREAT idea megaformula. What apps have you created and how are they selling?
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  • Profile picture of the author aduttonater
    A personal store that sells items that I have around the house. I've actually just started a store like this. My first item that I'm selling is a Sprint Blackberry.
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  • Great thread. Lots of great strategies and ideas. Thank you warriors.

    Best of luck,
    Justin
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    • Profile picture of the author JohnMcCabe
      Originally Posted by celente View Post

      While people may laugh at these, I know a guy in melb Australia who does about 10k a month selling 2012 and mayan calendar stuff.
      Let's see how much he sells for Christmas 2012 and beyond...
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