6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Help me solve this puzzle!

by Edgar Espinosa
5 replies
A person goes to a website. It's the first time he has ever been there. He purchases a shirt. What made him purchase the shirt?

Take note, this is the first time he sees the shirt and the first time he ever visits the site.
#puzzle #solve
  • Profile picture of the author ilee
    Clever marketing
    Signature
    --~***~--


    --~***~--
    {{ DiscussionBoard.errors[4700044].message }}
    • Profile picture of the author Suthan M
      Well this is simple:

      he just wanted to buy the shirt, and the website looked credible..

      Well, thats my thought process when i buy my tees online :-)
      Signature

      Whats the latest movie you watched? Anything good?

      {{ DiscussionBoard.errors[4700078].message }}
  • Profile picture of the author Harold Lindsey
    There was something unique about the shirt.
    Are these specialty shirts?
    {{ DiscussionBoard.errors[4700108].message }}
  • Profile picture of the author CFOservices
    Originally Posted by Edgar Espinosa View Post

    A person goes to a website. It's the first time he has ever been there. He purchases a shirt. What made him purchase the shirt?

    Take note, this is the first time he sees the shirt and the first time he ever visits the site.
    I would call it impulse buying combined with good online retail merchandising. When I was in the retail business if we had good displays of products set up in strategic locations in the store it would give people the impulse (propensity) to buy. People would have no idea before they walked into the store that they were going to buy those well displayed products, but the way they were merchandised made them more appealing and drove them to buy. This online shirt retailer you reference probably displayed the shirt in just the right place on the website, it was probably just the right color or had just the right design and the purchaser felt they had to have it.

    Another similar concept is how retailers display what they call impulse items near the register. People wait in line at the register, look at the displays and make impulse buying decisions having no idea they were going to buy those items before they went into the store.
    Signature

    Michael Barbarita - Part time Chief Financial Officer for Next Step CFO - Providing CFO Services

    {{ DiscussionBoard.errors[4700131].message }}
  • Profile picture of the author Benjamin Ehinger
    Originally Posted by Edgar Espinosa View Post

    A person goes to a website. It's the first time he has ever been there. He purchases a shirt. What made him purchase the shirt?

    Take note, this is the first time he sees the shirt and the first time he ever visits the site.
    The picture of the shirt caught his eye and he had to have it.

    Benjamin Ehinger
    {{ DiscussionBoard.errors[4700524].message }}

Trending Topics