Should Clickbank TIGHTEN their 'Refund policy'? {too many refunds..}

by entry
31 replies
Clickbank compared to paypal scripts {7dss}, has higher refund rates,

should they tighten their refund policy, to make it harder for refunders to get refunds?

can they do anything, change their measures to tighten the rules ?


{I am on about the many refunds people complain about, on their products}
#clickbank #policy #refund #tighten
  • Profile picture of the author tpw
    Somehow a system needs to balance the very real possibility that the product deserves refund, versus the need of the vendor to decrease refunds.

    I would not want to be the one mediating some of those deals.
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    • Profile picture of the author Bballer1
      Originally Posted by tpw View Post

      Somehow a system needs to balance the very real possibility that the product deserves refund, versus the need of the vendor to decrease refunds.

      I would not want to be the one mediating some of those deals.

      I agree. I know there are a lot of "serial refunders" in clickbank but on the other hand, there are also a lot of BS products that they carry. Some measures should be implemented to weed out the bad from the good but it's gonna be a lot of work.
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  • Profile picture of the author mills
    Clickbank have just revised policies to crack down on some of the crazy claims - which should help refund rates generally.

    But from my experience most people don't seem to realise they can get a refund through Clickbank. Non IM customers don't know who Clickbank really are or where they would go to find the refund page (which isn't very obvious anyway) - and rely on the vendors, some of which aren't quite so happy to honour their no questions guarantee once they have the sale...
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    • Profile picture of the author mywebwork
      Originally Posted by mills View Post

      But from my experience most people don't seem to realise they can get a refund through Clickbank. Non IM customers don't know who Clickbank really are or where they would go to find the refund page

      The key phrase here is "Non IM" - I'm willing to bet that serial refunders are mostly composed of IM-related product purchasers. They are already savvy to the fact that they can (a) get the product at a reduced price by using their own affiliate links and (b) have up to 60 days to get a full refund.

      I think at the very least there should be a minimum time requirement, refunds that come in 2 minutes after purchase are likely (but not always) fraudulent. And while I'm tempted to propose that CB changes their policy to have no refunds on specific product categories (i.e. IM-related) it probably is not a great idea, as has been noted there is a lot of junk out there.

      I also take issue with a 60-day refund on a recurring billing product (or more specifically services). Buyers can purchase, use your service for 60 days and then get all their money back. If your phone or cable TV company allowed that they would be out of business! I really think that needs to be addressed.

      Bill
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  • Profile picture of the author TrafficBot
    I really get frustrated when I see all those refunds in my account. I also noticed they often come from the same area. For example everytime there was a product launch I would get someone from Oregon always purchasing through my link but withn a week,the refund would show up. I suspect it is the same person(serial refunder) because my stats would always show OR(Oregon) in the sales analytics. Last month I grossed $800 on one particular IM product but when all was said and done I netted $414. Refunds are really getting out of hand on CB.
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    • Profile picture of the author genew
      Originally Posted by TrafficBot View Post

      I really get frustrated when I see all those refunds in my account. I also noticed they often come from the same area. For example everytime there was a product launch I would get someone from Oregon always purchasing through my link but withn a week,the refund would show up. I suspect it is the same person(serial refunder) because my stats would always show OR(Oregon) in the sales analytics. Last month I grossed $800 on one particular IM product but when all was said and done I netted $414. Refunds are really getting out of hand on CB.
      I agree, it's really sad to see ones CB stats these days. I've been doing a lot of affiliate sales in both the IM and the Forex niche and in both niches the refunds have increased a lot since clickbank made it easier to request a refund.
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      • Profile picture of the author myob
        A major selling point of Clickbank products is they have a 60-day money back guarantee. Any tightening up of this policy, and I'm outta there. Refunds are primarily a result of crappy products or crappy promotions. Deal with it. :rolleyes:
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        • Profile picture of the author kindsvater
          Originally Posted by myob View Post

          Refunds are primarily a result of crappy products or crappy promotions. Deal with it. :rolleyes:
          AND the fact it's ClickBank. I've taken a product and sold it through ClickBank and other processors - nothing changed except the payment processor - and noticed a huge difference in the refund rate.

          One problem could be "crappy promotions" run by ClickBank affiliates the product creator has no control over.

          But you're right about dealing with it.

          ClickBank has pluses and minuses. No one is forcing anyone to use ClickBank. If you don't like the liberal refund policy, or some other policy, or the affiliates, or the serial refunders attracted to the service, you do not have to use ClickBank.

          .
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  • Profile picture of the author Rus Sells
    They will never change this policy because then they'll need a ton of extra man power to deal with the paypal dispute processes. This will increase their cost of doing business and guess who gets the pass along. The merchants in the form of higher skimming rates. This is how skimbank works.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by entry View Post

    Should Clickbank TIGHTEN their 'Refund policy'?


    Certainly not! Their refund policy is what's building my business. I have very, very few refunds going through, but the refund policy is what enables me (and countless others) to make so many sales.
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  • Profile picture of the author James Liberty
    I like the liberal refund policy, both as a customer and as a merchant. As a customer, I can buy something without risk. As a merchant, I don't get paid unless I truly make my customers happy.

    That said, maybe it wouldn't be such a bad idea to shorten the return period to 7 days. Currently, I think the customer has 6 weeks to return a product... which is a bit absurd.
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  • Profile picture of the author situ08
    Ya definetely. People just return the product after giving it a try.
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    • Profile picture of the author Justin W
      Of course they should. Well... they should at least for IM related products. We've already heard of numerous examples on this forum where people demanded refunds simply because they needed the money back when it had nothing to do with the products themselves. Clickbank really doesn't want to have to deal with the disputes though, so a change is unlikely.
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  • Profile picture of the author Ricochet
    It's not there refund policy they should tighten, it's there product approval! A lame product is bound to get a high refund rate..
    I logged in the other day to see the "x paypal guy" scam scattered all over the home page.. There as bad as the creators of the products for hosting these get rich quick scams!
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  • Profile picture of the author Raydal
    I wish they would stick to their refund policy. In one case
    they refunded a customers AFTER the 60 days expired
    for one of my products. Filling the ticket didn't make a
    difference so I just stopped using ClickBank.

    For the very same product ClickBank would have 90%
    higher refund rate than Paypal. This is ridiculous
    for sure.

    -Ray Edwards
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  • Profile picture of the author anthonyb
    Some are suggesting clickbank tighten their approvals. If they did so, they are other alternatives that would gladly accept these products. I am not sure how much stricter they can be. In addition, I think 14 days is enough time to examine a product, 60 days refund for an ebook is absurd.
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    • Profile picture of the author tpw
      Originally Posted by anthonyb View Post

      I think 14 days is enough time to examine a product, 60 days refund for an ebook is absurd.

      PayPal believes that 45 days is acceptable for a refund period.

      The credit card companies allow chargebacks up to 180 days after the original purchase.

      Rumor is that American Express allows much longer windows for potential chargebacks, and Amex doesn't care what we think about those chargebacks, since we are not their customers.



      Secondly, not all Clickbank products are ebooks. I know of Clickbank offers with more than 10 hours of video on them. How long should customers be allowed to consume those products, before their refund window runs out?
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      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author Adam Roy
    I sell heavily using clickbank, in the MMO niche, and the answer is NO, they should not tighten down on their refund policy.

    This is where you're wrong, clickbank itself as a processor is NOT the reason for high refund rates, my refund rates are LOW, no higher than when I was using paypal/warriorplus/digiresults.

    Refund rates are high for crappy products with blind copy sales pages and hyped up income claims!

    It's not "clickbank" that is the reason for high refund rates, it's because of the VENDORS who create the high refund rate sales funnels!

    If you write up a bs sales page with nothing but blind copy, huge income claims, and no info about what the product actually is, OF COURSE you'll have a high refund rate.

    You don't have to follow the bandwagon on clickbank you know, if you decide to create your sales funnels in a way that your customers aren't sure exactly what they're getting, whether or not they're going to make 100,000 a month, yea you'll probably have a high refund rate, but that's OPTIONAL.

    Create a sales page the makes the customer feel comfortable, tell them what they're going to get, and create a quality product, your refund rate will be LOW.

    Bottom line is, if you're getting too many refunds, it's because of your sales message and your product.
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  • Profile picture of the author Doug Taylor
    I am writing this from a buyer standpoint and not as a seller. I am much more likely to take a chance on a product that I am on the fence on if it is sold through Clickbank because I know that it will not be a hassle to cancel or get a refund if it stinks.

    So no I do not think they should make it tough to get a refund.
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    • Profile picture of the author bizwisard
      I believe that if the quality of the products sold was of a higher caliper ,than this question would not even be asked in this forum .

      If you want better sales results without the refunds," Than put as much effort into quality products as you do in copy and lame @ss empty promises".

      The problem is not Click Bank ,the problem is vendors trying to BS people to make a sale.

      You can go to the "Review Of Products Section" of this forum and see how people really feel and whether the product delivers or not .

      Time and time again it is the same old song and dance overly hyped ad copy and after the payment is processed ,"A WHOLE BUNCH OF NOTHING".
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  • Profile picture of the author AlphaWarrior
    Every time I see one of these "stop refunds" threads, all I can think about is here is another person selling trash and he/she thinks that he/she has the right to steal money from unsuspecting buyers.

    On the internet, we buy sight unseen, product un-reviewed, a "pig-in-the-poke". We really do not know what we are getting until we get it.

    So why complain when we are not happy and want a refund? It is not your money that was paid. It was the buyer's money. And it is the buyer's decision if your product is good or bad. Not your (the seller's) decision.

    Yea, I can hear "we are not talking about all refunds, but serial refunds." Well, that is the cost of doing business. But what have you really lost? There is no cost of delivery. ClickBank does not charge you a "restocking fee". You have not really lost anything. You have only suffered some frustration.

    Perhaps, you should get mad at the product vendor who produced a no-so-good product or even get mad at yourself for trying to sell a not-so-good product.
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    • Profile picture of the author Tina Golden
      I actually hear far more complaints from affiliates than vendors about refund rates. They choose the wrong product or the wrong market to sell to or both, but it's easier to blame the vendor or Clickbank. They don't want to admit that they picked a product based on how much money they could get or that it was "hot" at the time.
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  • Profile picture of the author Ti
    It is real easy to solve your refund issue.

    • Quality products = less refunds
    • Stop selling crap!
    But seriously, I have a software that is extremely high quality, and refund rates are .1%. I have several eBooks of great quality with refund rates a low 1-2%. I then have one of my first electronic products that has shoddy quality (it was the first thing I created) with refund rates at 15%.

    So quality is everything. Better quality, lower refund rates.
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    • Profile picture of the author retirewithsandie
      Originally Posted by tpw View Post

      The credit card companies allow chargebacks up to 180 days after the original purchase.

      Rumor is that American Express allows much longer windows for potential chargebacks, and Amex doesn't care what we think about those chargebacks, since we are not their customers.
      I use to work for AMEX and all disputes are run through a dispute system. You have 60 days (65 to include the original mailing (or email notification folks who are paperless get their email notification within 24 to 48 hours of the statement closing) of the statement) to dispute a charge as per FAIR. Over that, you're generally out of luck, but there are a *few* exceptions.

      I don't recall ever doing one for Clickbank past the 60 days, but Clickbank was set up as one that allowed immediate chargebacks. That meant that when we ran it through 99.99% of the time we didn't have to go through the dispute process. The cardmember would be credited immediately on their account & we would pull the amount from Clickbank's merchant account to cover that refund.

      With an immediate chargeback, the merchant says don't bother us about a dispute just credit them and pull it from our merchant account.

      With a regular dispute, if the merchant didn't respond to our inquiry, then we would credit the cardmember and then do a chargeback to the merchant's account. The merchant would receive notice of the chargeback and they had 2 months to respond to that notification. If they responded, the chargeback was reversed and the cardmember would have to redispute (in those cases we can go past the 60 days since they previously disputed the charge). If the merchant did not respond then the chargeback remained.

      Anything past 60 days *could* be opened up but it had to meet the mysterious requirements to do so. There was never a rhyme or reason. You can have a call for one of those discount clubs that someone doesn't remember signing up for, that might let you dispute the past 6 months of. Then the next call might be for a piece of furniture someone pre-ordered that they still haven't received that was denied for it being too old to investigate. We could attempt to override it but if the disputes department still said it was too old to investigate there wasn't anything we could do. Generally this didn't fit into the override reasons but we could always attempt it. I always felt bad for these folks because they would lose often thousands of dollars in those situations.

      But all that ramble to say that in as sense the fact that AMEX doesn't care about chargebacks is true because it's how the merchant sets up their account when they agree to take AMEX. Some have it for regardless of the amount do a chargeback (I've had a chargeback on something that was over $2,000 before) and some have certain criteria (i.e. if it's under a certain dollar amount).

      So if you deal with Clickbank, Payspree or whoever and when they sign up with AMEX if they say don't bother us on a dispute just charge it back, it's no skin off AMEX's nose. With fees, interest, etc. it all gets made up in the back end.

      So whether it's a straight request through Clickbank or a chargeback through the CC, at this point Clickbank isn't losing enough to warrant them changing their policies. But even if they do change, the cardmember just goes back to their CC and get the refund that way. And for serial refunders, unless Clickbank figures a way to ban them or their CC makes it hard to do disputes, it'll be hard to stop them. But of course, they'll still find a way if they really want something for "free".

      I remember one account when I first started that was a serial refunder. There was a warning on her account not to dispute anything Paypal due to her constant disputes. PayPal with rare exceptions was always a full dispute. Sometimes if it was something like $5 or so we might eat it and just credit them and not dispute it.
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      • Profile picture of the author tpw
        Originally Posted by retirewithsandie View Post

        I use to work for AMEX and all disputes are run through a dispute system. You have 60 days (65 to include the original mailing (or email notification folks who are paperless get their email notification within 24 to 48 hours of the statement closing) of the statement) to dispute a charge as per FAIR. Over that, you're generally out of luck, but there are a *few* exceptions.

        ...

        With a regular dispute, if the merchant didn't respond to our inquiry, then we would credit the cardmember and then do a chargeback to the merchant's account. The merchant would receive notice of the chargeback and they had 2 months to respond to that notification. If they responded, the chargeback was reversed and the cardmember would have to redispute (in those cases we can go past the 60 days since they previously disputed the charge). If the merchant did not respond then the chargeback remained.

        Anything past 60 days *could* be opened up but it had to meet the mysterious requirements to do so. There was never a rhyme or reason.

        Thank you for the feedback from behind the walls of a financial institution.

        I was just talking to a person a couple weeks ago who told a story about AMEX charging back a transaction on a service rendered, 8 months after the initial transaction.

        The vendor tried to dispute, but AMEX held firm that the chargeback would be enforced.

        The vendor asked if that transaction was worth losing an account with a business that had done $1.5 million with them in recent years. The AMEX associate said it would be worth losing his business, and the deed was done.

        He immediately stopped accepting transactions from AMEX.

        I've heard stories of that nature for years. Like you said, sometimes there is no rhyme or reason behind the decisions from on-high.
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  • Profile picture of the author aaallday2010
    I really don't mind the refunds if the customer is truly unhappy with the product. the thing that gets under my skin is the person who wants a refund because they didn't know it was an ebook. They thought something was going to be mailed to them, even after I mention several times on the sales page that no product will be shipped.

    UUGGGHHHH!!
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    • Profile picture of the author mings
      Don't give up, just deal with it.
      The gurus got used to it yearssss ago, it's all part of IM.
      I promote non-IM niche and I hardly see any refunds on most genuine products.
      Only rare cases, and they come from overly-hyped self help / self improvement ebooks.
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  • Profile picture of the author kennykjtan
    I believe the refund rate are high on IM products. I'm promoting Non-IM related product and so far there is no refund yet. To be honest there are some IM products that are plain pure BS and "over promised".
    So in order not to waste my time, I either promote a reliable IM product or non IM related products
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  • Profile picture of the author Apollo-Articles
    Get out the IM niche and see your refund rate drop like a Led Zeppelin!
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  • Profile picture of the author J Bold
    I think the only real problem is in the IM niche on Clickbank.

    And I think their main reason is they are afraid of chargebacks as those are a money-drain. Add to that too many of the IM products are not quite up to snuff and they know that, then it is what it is...

    And I don't think it will change.
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  • Profile picture of the author raleigh
    I would not mind. If one is actually promoting a good quality product and provides good after market support then they should not fear of refunds. Yes there are a lot of BS clickbank products out there, so it would be wise to create, market, offer as the case maybe, good quality product. Just my two cents.
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