PayPal Pro costing people sales?
The transaction could not complete because of faulty integration between 1sc, paypal pro, and the publishers site.
Though I am sure the publisher and 1sc were able to work out the integration issues another big problem still remains for PayPal pro users...
The long, tedious, and confusing checkout process for customers.
In our own research and development we found nothing that PayPal pro offered us that provided any benefit above what we could accomplish with our current merchant account provider and the standard paypal with own front and back end automation system.
My goal in development has always been to stick with the concept that more steps = more chances for shopping cart abandonment and failed orders and less steps = higher conversion rates. We developed a way to capture additional customer data on the front end without the need for paypal pro and which makes use of the standard paypal checkout process.
This was all brought back to my thoughts today when I called a company who had emailed me because my order placed on their site using PayPal Pro had failed to go through because of a failed communication between their system and paypal pro toward the end of the 5 step checkout and confirmation process.
I talked to one of the administrators at the company after speaking with the sales rep to give them a little feedback on my experience.
The item I was trying to purchase was relatively inexpensive so on the surface one lost sale might not seem like a big deal... but as I explained to the manager the purchase I had tried to make was part of product research and I was actually buying the product so that I could decide whether I was going to recommend them to tens of thousands of subscribers as a source for a new DIY project now I am likely to recommend local sources for the part even though they are more costly.
While I am sure there must be some perceived benefit of PayPal pro for others I have yet to see it.
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