Easy Way To Make a Compelling Offer
This is a personal note really but something you can all take note from...
A "compelling offer" is simply an idea you place in the mind of your prospect which makes them so intruiged that your $97 price tag is nothing if they are to find out what your product is...
I've had real trouble coming up with compelling offers before but now I've cracked the code. And it's easy:
You just need to use this sentence, "HERE'S MY BIG IDEA.... HERE'S WHY IT IS IMPORTANT TO YOU".
If you can answer that - then you can sell ice to the eskimos.
EG "Don't drink disgusting tap water any more.. when you can get vitamins and nutrients from this purified, natural spring water."
EG "Why bother going on ANOTHER doomed diet... when you can burn as much fat as you like with this new diet pill"
EG "Don't sell ANY more info products.... because customers refund them by the boat load" ;-)
You can make your entire salespage around this one sentence to create a really compelling offer. Just look at Fat Loss 4 Idiots.
Food for thought
Rich
A "compelling offer" is simply an idea you place in the mind of your prospect which makes them so intruiged that your $97 price tag is nothing if they are to find out what your product is...
I've had real trouble coming up with compelling offers before but now I've cracked the code. And it's easy:
You just need to use this sentence, "HERE'S MY BIG IDEA.... HERE'S WHY IT IS IMPORTANT TO YOU".
If you can answer that - then you can sell ice to the eskimos.
EG "Don't drink disgusting tap water any more.. when you can get vitamins and nutrients from this purified, natural spring water."
EG "Why bother going on ANOTHER doomed diet... when you can burn as much fat as you like with this new diet pill"
EG "Don't sell ANY more info products.... because customers refund them by the boat load" ;-)
You can make your entire salespage around this one sentence to create a really compelling offer. Just look at Fat Loss 4 Idiots.
Food for thought
Rich