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Popups as effective advertising?

by GGurls
9 replies
Are popups still shunned or is it effective as an advertising campaign for your site? Do you lose traffic if you use it?
#advertising #effective #popups
  • Profile picture of the author Suthan M
    i would say that i normally associate popup having sites as either
    1. Scam site
    2. Amateur sites

    Thats just me.. I just dont like 'em.

    And its not true "majority" like popup advertising. People generally dont like advertising and being marketed too. Popup is another "in your face" marketing strategy that is poorly looked upon..

    But hey, i dont like em, so i might be biased. No offense :-)
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    • Profile picture of the author Jamesgregory
      When I think of pop ups, I'm immediately reminded of 1999. If you notice the IM trends over the years, pop ups were popular around turn of the century and got banned/disregarded everywhere (for the most part) since they are considered scammy and (to be blunt) completely irritating.

      I suppose it really depends on your niche, but for typical marketing of products or services, I would strongly suggest avoiding pop up ads. Try and ask yourself why nobody is doing them these days - relatively speaking.
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  • Profile picture of the author GGurls
    actually I agree... I hate pop ups.. BUT i have one on my site now cuz somebody paid me a nice grip for it... but I hate it lol... after this month is over it's a wrap..
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    • Profile picture of the author sharoncm
      do a pop under its less frightening
      the client doesn't see it right away and it's better converting
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  • Profile picture of the author addison.agnote
    I don't think popups are still effective in advertising. Why? first, people despise popups as it affects their searching experience. Second, people don't trust popup advertisements on the web and often associate popups with scams.
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  • Profile picture of the author urangkb
    Personally, I don't like pop-up. It is annoying when an unrequested page just suddenly appear in front of the page that you are looking at.

    But fly-in ads is okay, for me.
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  • Profile picture of the author Duckyshucky
    It all really depends on the type of audience you have. Some like popups, some hate them and a few other don't mind them. It can be an effective strategy, sure, just test to be sure your audience won't be alienated by them.
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