10 {{ upvoteCount | shortNum }}
10 {{ upvoteCount | shortNum }}

PDF Marketing Tip

by kindsvater
8 replies
Although PDF is an online format, some, like me, will print your report, WSO, etc., so that notes and scribbles can be made, and it can be stored in a binder for future reference without fear of digital deletion.

If you hyperlink words and the web page you are hyperlinking to is not obvious from the text, when one reads your printed report one has no idea what the link is. The text just says "Click Here".

Consider including the full link in your text. If it is an affiliate link, use a link to one of your web pages that redirects with your affiliate code.

.
#marketing #pdf #tip
  • Profile picture of the author Michael Oksa
    It's a good reminder that some people will print out your PDFs. That's why I include page numbers and start paragraphs, headings and chapters on a new page when needed. Some people think it's done to increase white space (and I suppose some people do it for that reason) but I do it to make it easier for people who print my PDFs.

    What I do is imagine what would happen if somebody dropped all of the pages on the floor, and then try to leave as many breadcrumbs as I can without it getting too ungainly.

    I'm sure there are a few other tips, too.

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
    {{ DiscussionBoard.errors[4733902].message }}
  • Profile picture of the author Suthan M
    Thanks for the good reminder..

    Whenever i sit down to write a document, i always hyperlink it becouse .. (wait for it) .. it is prettier that way ! :-p

    I always forget about the functionality of it- that my prospects might want to print it and read it offline. Its a biased perception of mine that becouse i rarely print things noadays, nobody else does.
    Signature

    Whats the latest movie you watched? Anything good?

    {{ DiscussionBoard.errors[4733930].message }}
  • Profile picture of the author davesghostwriting
    You make a good point. And your suggestion to link to your page is appreciated to. Although I know this, it was sort of filed away.
    {{ DiscussionBoard.errors[4733950].message }}
  • Profile picture of the author Bruce NewMedia
    Thanks Brian! that had never occurred to me. I don't use many links in pdf documents, but I intend to do what your suggest in the future. I'd forotten there probably are many who do print out pdfs.
    _____
    Bruce NewMedia
    Signature
    Get Offline Clients With NO Resistance!-CLICK HERE
    POWER LETTERS Get Offline Appointments
    These Email Templates Land You Great Clients!
    {{ DiscussionBoard.errors[4734039].message }}
  • Profile picture of the author GarrieWilson
    Would a "links referenced" page be better?

    I have seen some people put the actual URL in the paragraphs but IMHO that's distracting.

    Garrie
    Signature
    Screw You, NameCheap!
    $1 Off NameSilo Domain Coupons:
    SAVEABUCKDOMAINS & DOLLARDOMAINSAVINGS
    {{ DiscussionBoard.errors[4734255].message }}
  • Profile picture of the author DeborahDera
    You could also hyperlink it within the text but leave a small citation so that those who are printing the PDF can find the URL in a glossary or addendum at the end.

    Originally Posted by kindsvater View Post

    Although PDF is an online format, some, like me, will print your report, WSO, etc., so that notes and scribbles can be made, and it can be stored in a binder for future reference without fear of digital deletion.

    If you hyperlink words and the web page you are hyperlinking to is not obvious from the text, when one reads your printed report one has no idea what the link is. The text just says "Click Here".

    Consider including the full link in your text. If it is an affiliate link, use a link to one of your web pages that redirects with your affiliate code.

    .
    Signature

    [B]Web Articles & Content * Blog Content * High Quality PLR

    {{ DiscussionBoard.errors[4734367].message }}
  • Profile picture of the author graymax
    Garrie makes a good point, a Links Referenced page could be help here. If you've printed out a PDF, you're not going to flip through the whole thing to find all the links again. It'd be very helpful to have them all centralized in one spot so you can go through after the fact.
    {{ DiscussionBoard.errors[4734441].message }}
  • Profile picture of the author tpw
    Good tips one and all...

    Also leave some white space for note scribblers...
    Signature
    Bill Platt, Oklahoma USA, PlattPublishing.com
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
    {{ DiscussionBoard.errors[4734948].message }}

Trending Topics